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The purpose of this paper is to investigate the relation of spirituality and creativity in business context.

The paper presents practical examples of spiritual-based creative business models in different faith traditions (Hinduism, Christianity and Anthroposophy).

Spirituality and a deep sense of connectedness are essential to enhance creativity and care in business. Spirituality creates free space and openness to allow the future to emerge organically. It creates a distance between the self and the pressures of the market and the routines of business and daily life. This distance is a necessary condition for developing creative, ethical and responsible solutions to the complex challenges around us.

Spiritually inspired creative business models overcome the instrumental rationality and materialistic orientation of today’s business management which produces large scale ecological, social and ethical “ills.” The paper shows that alternative business management practices need a spiritual foundation to be more creative and caring.

The case is set in the emerging markets of Central Europe, shortly after the fall of communism. IQSOFT Ltd Hungary is a small information technology firm spun off from a centralized government agency. With very little capital, IQSOFT Ltd found itself competing in the same market with large multinational companies. The situation presents the delicate balance between traditional beliefs and values and the need to survive. As an organizational change problem there is an interrelationship between the strategy of the firm, the organizations capabilities, and the capacity to change. These interrelationships must then be meshed within the human context. The biases, opinions, agendas, and experiences of the key decision makers all have an impact on the feasibility of any change recommendation. Balint Domolki, Managing director of IQSoft, realized that the organization had evolved to meet the firm's survival needs, but was it positioned correctly for the future?