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Article
Publication date: 1 March 2002

Linda I. Nowak and Judith H. Washburn

The purpose of this study was to ascertain the existence and strength of the relationship between proactive environmental policies and brand equity for the winery. Results of this…

Abstract

The purpose of this study was to ascertain the existence and strength of the relationship between proactive environmental policies and brand equity for the winery. Results of this study suggest that consumer perceptions about product quality, consumer trust, consumer perceptions about pricing, and positive expectations for the consequences of the winery's actions undertaking the pro‐environmental policies, all have strong, positive relationships with the winery's brand equity. Trust in the winery and brand equity for the winery increased significantly when the winery in this study adopted proactive environmental business policies.

Details

International Journal of Wine Marketing, vol. 14 no. 3
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 1 December 1998

Linda I. Nowak and Judith H. Washburn

In today’s increasingly competitive environment, it is important to measure the service firm’s performance in the areas which contribute most significantly to the client’s overall…

1995

Abstract

In today’s increasingly competitive environment, it is important to measure the service firm’s performance in the areas which contribute most significantly to the client’s overall satisfaction. Previous research indicates that marketing research clients are concerned with a research provider’s performance in four areas; product quality, service quality, cost management, and timeliness. A survey of 155 marketing research clients indicated that these clients perceive product quality as being most important in accomplishing their research objectives, followed in order by service quality, cost, and timeliness. The results of the study indicate that less than half of the clients were completely satisfied with the ability of their primary research supplier to save them money or to provide them with a useful analysis. A research provider that is capable of improving performance in these two areas may be able to create a competitive advantage that could lead to increased client satisfaction and improved customer loyalty. These research findings provide insights for other business services in assessing client needs and tracking client satisfaction.

Details

Journal of Services Marketing, vol. 12 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 December 2000

Judith H. Washburn, Brian D. Till and Randi Priluck

Co‐branding is an increasingly popular technique marketers use in attempting to transfer the positive associations of the partner (constituent) brands to a newly formed co‐brand…

37044

Abstract

Co‐branding is an increasingly popular technique marketers use in attempting to transfer the positive associations of the partner (constituent) brands to a newly formed co‐brand (composite brand). This research examines the effects of co‐branding on the brand equity of both the co‐branded product and the constituent brands that comprise it, both before and after product trial. It appears that co‐branding is a win/win strategy for both co‐branding partners regardless of whether the original brands are perceived by consumers as having high or low brand equity. Although low equity brands may benefit most from co‐branding, high equity brands are not denigrated even when paired with a low equity partner. Further, positive product trial seems to enhance consumers’ evaluations of co‐branded products, particularly those with a low equity constituent brand. Co‐branding strategies may be effective in exploiting a product performance advantage or in introducing a new product with an unfamiliar brand name.

Details

Journal of Consumer Marketing, vol. 17 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 1 February 1996

Paul D. Boughton, Linda Nowak and Judith Washburn

Points out that collaborative relationships, such as partnering between service suppliers and client firms, are often seen as a strategy for improving quality and reducing costs…

1538

Abstract

Points out that collaborative relationships, such as partnering between service suppliers and client firms, are often seen as a strategy for improving quality and reducing costs. Yet, successful relationship building depends on situational factors that serve to nurture and sustain the relationship. Sets forth a proposed framework and develops a decision model that managers can use to improve the process for deciding whether or not to partner with research suppliers. Understanding what it takes to make a partnership effective will enable managers to avoid unproductive and costly mistakes in relationship building.

Details

Journal of Services Marketing, vol. 10 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Open Access
Book part
Publication date: 19 November 2020

Abstract

Details

The Impact of Global Drug Policy on Women: Shifting the Needle
Type: Book
ISBN: 978-1-83982-885-0

Article
Publication date: 6 May 2014

Jennifer Germon

The purpose of this paper is to engage with a foundational gendered imaginary in Western medical and popular discourse regarding fetal sexual development. It is an imaginary that…

Abstract

Purpose

The purpose of this paper is to engage with a foundational gendered imaginary in Western medical and popular discourse regarding fetal sexual development. It is an imaginary that consists of dual narratives that bolster an oppositional complementary model of sex-gender. By these accounts male sexual development results from complex and multi-faceted processes generated by the Y chromosome while female sexual development is straightforward, articulated through a discourse of “default sex” (Jost, 1953). Such apparent truths fit seamlessly with the timeworn notion of maleness and masculinity as always already active, and femaleness and femininity always and inevitably passive. In other words, he does and she is.

Design/methodology/approach

Despite embryogenetic findings thoroughly debunking these ideas, contemporary medical and biological textbooks remain haunted by outdated androcentric models of sex development. This paper attends to biomedical and everyday understandings of sex and gender to demonstrate how fresh lines of inquiry produce conditions that enable new ways of understanding bodies and embodied experiences.

Findings

This paper demonstrates how new ways of thinking can lead to a new understanding with regards to sex, gender, bodies, and experiences.

Originality/value

This paper attends to biomedical and everyday understandings of sex and gender to demonstrate how fresh lines of inquiry produce conditions that enable new ways of understanding bodies and embodied experiences.

Details

Qualitative Research Journal, vol. 14 no. 1
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 1 February 1993

RLG's New Search System Debuts at Dartmouth Eureka, the new patron‐oriented search service from the Research Libraries Group, was previewed at Dartmouth College in January and…

Abstract

RLG's New Search System Debuts at Dartmouth Eureka, the new patron‐oriented search service from the Research Libraries Group, was previewed at Dartmouth College in January and will be put through its paces by campus users for the next six months. Dartmouth users will have access to Eureka through the college's campus‐wide information system.

Details

Campus-Wide Information Systems, vol. 10 no. 2
Type: Research Article
ISSN: 1065-0741

Book part
Publication date: 27 December 1999

Duane C. McBride, Holly Van Buren, Yvonne M. Terry and Burton J. Goldstein

The objective of this study is to examine the relationship between depression and drug use and potential ramifications of that relationship on the health services needs…

Abstract

The objective of this study is to examine the relationship between depression and drug use and potential ramifications of that relationship on the health services needs, utilization, and costs of chronic and injecting drug abusers. A network-based sample of 1,330 injecting and other chronic drug users, as well as non-drug using neighborhood controls, was obtained within Dade County, Florida. Using the Health Services Research Model as an analytical framework, results show that drug users had significantly higher levels of depression than non-drug users from similar neighborhoods. In addition, it was found that depression was significantly associated with perceptions of poor health, increased health problems, and perceived limitations on even light physical activity among both drug users and non-users. Among drug users, depression was also significantly related to not receiving needed care, lack of treatment adherence, use of the emergency room for primary care or any reason, hospital admissions, and any use of outpatient or private clinic services. Results from logistical regression analysis show that even when controlling for relevant issues such as sociodemographic, economic, and drug use variables, depression retains an independent and significant relationship with health services need and utilization. Differences in the cost of health care utilization between depressed and non-depressed samples are also estimated. Implications of this study point to the need to consider screening and treatment for depression within health system structures in order to improve cost-effective access to needed services among drug using populations.

Details

Emergent Issues in the Field of Drug Abuse
Type: Book
ISBN: 978-1-84950-033-3

Book part
Publication date: 3 December 2005

Ward Churchill

There is no argument among serious researchers that a mongoloid stock first colonized the New World from Asia. Nor is there controversy about the fact that these continental…

Abstract

There is no argument among serious researchers that a mongoloid stock first colonized the New World from Asia. Nor is there controversy about the fact that these continental pioneers used the Bering Land Bridge that then connected the Asian Far East with Alaska.– Gerald F. Shields, et al.American Journal of Genetics (1992)

Details

Social Theory as Politics in Knowledge
Type: Book
ISBN: 978-1-84950-363-1

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