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In a distributed learning environment, the development of learning objects is a participative task. We consider learning objects as knowledge pieces, which are subject to the management processes of acquisition, delivery, creation and production. A multiple‐tier architecture for participative knowledge production tasks is introduced, where knowledge‐producing agents are arranged into knowledge domains or marts, and a distributed interaction protocol is used to consolidate knowledge that is produced in a mart. Knowledge consolidated in a given mart can be in turn negotiated in higher‐level foreign marts. The proposed architecture and protocol are applied to coordinate the authoring of open e‐book packages as learning objects by a distributed group of authors.

This chapter combines a global value chain methodology with the case of the development of the farmed Atlantic salmon industry in Chile to inform discussions regarding the globalization of economy and society. The research documents the shifting structure of the value chain from the north to the south as Chile replaced northern Europe as the locus of production and the major world supplier of farmed Atlantic salmon. Farmed salmon was supported by the Chilean state as part of its export-oriented industrialization model that attracted foreign direct investment (FDI) from northern TNCs. Chile's low costs of production combined with growing environmental problems in the north and global retailers' demand for large quantities of low-cost product resulted in the restructuring of the farmed Atlantic-salmon value chain as northern capital sourced the south as a lucrative production platform to service northern consumers. A detailed investigation of the rise in dominance of the firm Marine Harvest is provided to illustrate the process of industry concentration the Chilean farmed-salmon industry. This model has generated a legitimation crisis related to environmental degradation and labor abuses resulting in social movement organization both nationally and internationally. The chapter concludes with a discussion of the implications of the Wal-Mart Effect on the agrifood industry in particular and in the farmed-salmon industry in particular.

This paper evaluates the effect of Spain's regulatory framework on Mercadona's expansion. Mercadona is the main company in this commercial distribution sector and so we have taken the North American company Wal-Mart as a classic example of the sector on a world scale. In Spain the regulatory framework is characterized by the high grade of autonomy of the regional governments over the development of business regulation. In other words, the main objective is to check the extent of competitive bias resulting from regulatory risk.

The article discusses the stores and retailers of Mercadona. Through the use of quantitative indicators the degree of concentration-dispersion is studied, which is reflected graphically with a series of maps. It also discusses the normalisation constraints by quantitative data analysis from a region with trade liberalisation criteria (Madrid) and another with criteria for restricting the construction of large retail outlets (Barcelona)

In the commercial distribution sector, certain firms stand out due to their rapid expansion, firms that have been successful in implementing widely different business philosophies. This article interprets the course and the immediate challenges for Mercadona, taking Wal-Mart as a reference, since this company is already at a more advanced stage of development: the conversion of an operator on an international scale.

The study described helps in understanding the process of forming a large commercial distribution chain in Southern Europe. This example in turn allows an understanding of business concentration processes in this sector.

The purpose of this chapter is to optimize multi-criteria formulation for green vehicle routing problems by mixed integer programming. This research is about the road freight transportation of a Spanish company of groceries. This company has more power in the north of Spain and hence it was founded there. The data used for the computational experiments are focused in the northern region of Spain. The data have been used to decide the best route in order to obtain a minimization of costs for the company. The problem focused on the distance traveled and the altitude difference; by studying these parameters, the best solution of route transportation has been made. The software used to solve this model is CPLEX solver with AMPL programming language. This has been helpful to obtain the results for the research and some conclusions have been obtained from them.

This case illustrates the challenges that Pollo Campero, a Guatemalan fast food company, faces when expanding in the US market. The purpose of this paper is to stimulate a discussion about consumer segmentation, competitive strategy and the internationalization of emerging market multinationals.

The case study is based on primary research conducted in conjunction with the company, including interviews with senior management and an ample review of documents. Secondary sources have been used to gather information about the industry, the US market and consumer segments.

The case illustrates that Pollo Campero was initially very successful in the US market because it appealed to consumers of Central American origin. It found it harder to appeal to a broader range of US consumers, who had no emotional attachment to the brand.

This is a complex, in-depth case study suitable for use with advanced MBA students and practitioners. Depending on the aims of the instructor, different aspects of the case can be highlighted and it can be used in a competitive strategy class as well as in a corporate strategy class or a strategic marketing course. It can be used in a class focussing on brand, positioning and consumer segmentation, a class on competitive strategy in the fast food industry, or a class on the international strategy of emerging market multinationals.

The purpose of this article is to provide local authorities, consumers, retailers and vendors information about the consumer profile of shoppers at the organic farmers market that could be used for devising strategies for local organic market development.

The survey included information about the socio‐demographic, product characteristics and motives to purchase the product by the organic consumer. The selection of persons to be surveyed was random. The location of the survey was “La Feria del Trueque”, the largest organic farmers market in Costa Rica. During February 2004, 280 surveys were conducted and in 2005, 200 surveys. A single database was developed on the outcomes of the analysis of variance conducted. In order to detect the variables influencing the money spent monthly on organic fresh fruits and vegetables products and rank their importance, an ordinal probit model was specified using a restricted procedure.

The organic consumer in Costa Rica appears to be largely of middle age, with high monthly family incomes, female the primary buyer and highly educated. With an average family size of four members, one third of its income is spent on food and between 12 and 20 percent on organic fruits and vegetables and there seems to be a limit of around 20 percent in relation to the premium they are willing to pay for organic products. The organic consumer in Costa Rica recognizing the “obvious” differences seems to be somewhat similar to the organic consumer in the USA, Canada and Europe.

The similarities detected are significant for those looking to import and sell fresh and processed organic products in Central America, because they can apply international information to open the “local markets”, while they develop their local market research information. Buyers and sellers can use the information of this study to better negotiate local purchasing conditions. At the same time it will help local producers to improve its negotiations capabilities with the new international retailers arriving in Costa Rica.

The central objectives of this study are to identify the consumer profile of Costa Rica of those buying organic products at the organic farmers markets, and to determine the key variables influencing the consumer expenditures for organic products at the farmers organic markets.

The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions with contrasts in the market and store formats analyzed.

The data originate from retail market audits conducted over three years and are broken down by a region and a channel for a product category that has experienced increased competition and growth and is highly distributed throughout the analyzed regions and channel formats (i.e. the ready-to-drink juice category). This study uses a panel vector autoregression framework and an impulse-response function to determine the effects on sales over time.

The results suggest that price sensitivity and the effects of promotions on sales vary with the type of store format rather than through structural differences between regions with lower vs higher levels of economic development in an emerging market.

Managers should consider differences in store format more than the heterogeneity among regions when making price and promotion decisions. Additionally, this paper highlights the importance of in-store product visibility through temporary displays of promoted products, especially in smaller stores in an emerging market.

By considering the challenges of managing a consumer brand for which market heterogeneity is key, this paper extends the current research by contrasting consumer price and in-store promotion decisions across two heterogeneous regions and store formats within an emerging market.

Governance and opacity issues have increased since the early 1990s and several governance indicators are introduced by international organizations and NGOs. The governance indicators have been used in various sectors, directly affecting a nation's political reputation. This study analyzes the context of governance and opacity in Argentina and Chile and assesses the relationship between the cultural pattern and the functioning of institutions. A first approximation to the analysis of Argentina and Chile seems to lead to the conclusion of the existence of homogeneity between them as a result of a similar background. However, differences in geography and history generate different societal norms, and functioning of institutions within them. Chile's geographical isolation and limited natural resources leads the country toward economic growth and political stability. By contrast, in Argentina, populist regimes undermine the foundations of its economy while its middle class struggles and loses public trust. The various factors interactively affect quality of public policies and governance and, consequently, are conducive to differences in the perceived and real levels of opacity between both countries. Is corruption a culture-specific issue? If yes, then, is governance a consequence of culture too? Therefore, it is important to interpret a context behind governance in order to establish appropriate anticorruption reform in practice. This chapter seeks to address some of these issues by means of a case study comparison between Argentina and Chile and contribute to the understanding of the context in which negotiations may occur when FDI and M&A deals take place.

The purpose of this case study is to describe the Costa Rican coffee roaster and retail company Grupo Britt and provides sufficient information for readers to discuss the company's growth options in the US and Latin American markets. It has been prepared to facilitate discussion and learning about appropriate growth strategies and the building, positioning and branding of companies from emerging economies within the internationalization processes.

The case study is based on primary research conducted in conjunction with the company, including interviews with senior management and an ample review of documents. Secondary research was also conducted into the relevant environmental, industry and competitor trends and characteristics.

The case presents the ways in which Grupo Britt has been successful in developing a new business model based on the concept of a “sense of place.” This translates as meaning that the company generates products and services that highlight the particular characteristics of the place(s) in which it operates.

This is a complex, in‐depth case study suitable for use with advanced MBA students and practitioners. Depending on the aims of the instructor, different aspects of the case can be highlighted and it can be used in a course or module focussing on strategies for growth or internationalization, international business or marketing, or brand management

This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005 and June 2006 in Citlalicalli, Mexico. Contrary to the experience of most developed countries, this study revealed that supermarkets and small retailers can coexist by catering to different income groups and product categories. Consumer choices are driven by the desire to reduce transaction costs in terms of time and money. In striking a balance between the two, consumers look for retail outlets that offer them the best value for their money with the least amount of time spent in shopping trips. Location of the store plays a critical role in buying choices that consumers make. In developing countries, generally, only high-income consumers can afford to own cars and choose to buy most products in supermarkets. Consumers without cars buy frequently purchased goods (foods) in small stores and infrequently purchased goods (consumer durables) in supermarkets.