Search results

The purpose of this paper is to call for the application of marketing in the library area, especially libraries supported by public budget. Draws directly on experiences within the Library of Chinese Academy of Sciences.

Gives a summary of the current situation, analyzes problems and suggests new methods and provides a case study.

Explores and evaluates the use of marketing tools, service promotion experiences and new techniques in a large library context and explores the boundaries between real and virtual libraries and service provision.

A case study of service provision promotion practices, discusses user‐centered web site design, and how market‐oriented problem solutions can help to enhance a library's customer relationships.

This paper aims to investigate how top management service commitment (TSC) affects two dimensions of new product development (NPD), speed and product innovativeness, and to examine how dysfunctional competition moderates the effects in emerging economies.

Data were collected from 151 high-tech manufacturing firms in China. In one firm, two different top managers were surveyed to reduce the common method variance. The authors used the seemingly unrelated regression approach to test the hypotheses.

First, TSC negatively influences product innovativeness, an effect that dysfunctional competition attenuates. Second, despite not being significantly positive as hypothesized, the direct effect of TSC on NPD speed remains positive when dysfunctional competition is high rather than low. Third, the findings reveal that product innovativeness increases firm performance, but NPD speed shows no similar effect.

First, top managers should pay attention to the synergistic effect between industrial services and product businesses. Second, manufacturing firms in developing countries need to implement servitization when facing unlawful competitive behaviors.

In literature, the effect of industrial services on NPD is unclear. The present study enriches literature by connecting servitization with NPD and by focusing on the importance of top managers to the implementation of servitization. In addition, the authors extend the servitization literature to emerging economies and thereby provide significant insights into this context.