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The understudied psychosocial factors affecting Airbnb hosts are examined in this study by focusing on social isolation and willingness to remain as an Airbnb host. The espoused benefits of host flexibility and autonomy have not been fully contextualized in relation to the real demands and costs of hosting.

This study uses Social Support Theory to examine hosts’ perceptions of their positions. Data from 136 Airbnb hosts were analyzed using a structural model to explore relationships between social isolation, work-family conflict, mental wellbeing, and life satisfaction.

The results indicate that higher levels of social isolation were linked to greater work-family conflict, lower mental wellbeing, and reduced life satisfaction. Furthermore, social support was negatively correlated with social isolation.

As a result of social isolation, Airbnb hosts will need to find outside support (e.g. online gig worker communities, mental wellbeing apps) to meet work/life challenges. Gig work platforms should provide tools for gig workers to cultivate social support.

This research presents a needed focus on the paradox of gig work. Airbnb hosting can provide flexible employment and extra income, but it may also lead to social isolation, work-family conflict, and reduced wellbeing. These findings have significant implications for gig workers and contracting organizations, underlining the need to prioritize workers' social connections and overall wellbeing in the increasingly pervasive gig economy.