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Article
Publication date: 3 April 2023

Joseph Kee-Ming Sia, Jie Min Ho and Ivy S.H. Hii

The coronavirus disease (COVID-19) has increased food delivery service demand, which generates massive amounts of solid waste, specifically plastic material. Therefore, this study…

Abstract

Purpose

The coronavirus disease (COVID-19) has increased food delivery service demand, which generates massive amounts of solid waste, specifically plastic material. Therefore, this study aims to examine the determinants of consumers' intention to reuse food delivery containers (ITR) using the extended theory of planned behavior (TPB). Moral obligation was included as an antecedent, while behavioral expectation (BE) ahead of behavioral intention was an immediate predictor of consumers' pro-environmental behaviors.

Design/methodology/approach

The hypotheses were tested on 348 food delivery service users in Malaysia and analyzed using the partial least squares structural equation modeling (PLS-SEM).

Findings

The findings indicated that consumers' ITR is directly influenced by perceived behavioral control and attitude. Perceived behavioral control and attitude had a positive partial indirect effect on ITR through BE. Meanwhile, subjective norms and moral obligation had a positive full indirect effect on ITR through BE.

Research limitations/implications

The findings can be directly applied to practical situations of food delivery companies and environmental protection organizations managing solid waste among food delivery services.

Practical implications

Understanding consumers' ITR could promote practical environmental sustainability. Practically, the study provides insights to the food delivery service industry, policymakers and relevant stakeholders to encourage consumer behavior change by reusing food delivery containers in line with Sustainable Development Goal 12.

Originality/value

The study enhances the existing literature by extending TPB with two psychological variables: moral obligation (independent variable) and BE (mediating variable). To the best of the authors' knowledge, this study is the first attempt to empirically investigate BE in consumers' pro-environmental behavioral intention in a high-context culture and developing economy. This study could benefit food and beverage merchants, food delivery companies, governments, non-governmental organizations and pro-environmental behavior researchers in this industry.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 3 March 2023

Joseph Kee-Ming Sia, Ivy S.H. Hii and Jie Min Ho

The Coronavirus disease 2019 (COVID-19) pandemic has increased the use of food delivery containers in the food and beverage industry. Based on the theory of planned behavior…

Abstract

Purpose

The Coronavirus disease 2019 (COVID-19) pandemic has increased the use of food delivery containers in the food and beverage industry. Based on the theory of planned behavior (TPB), the aim of this paper is twofold: Firstly, it examines the influence of three elements of TPB (attitude, perceived behavioral control and subjective norm) and time pressure on the intention to reuse reusable food delivery containers (ITR). Secondly, it examines ITR as an antecedent to the willingness to pay more for reusable food delivery containers (WTPM).

Design/methodology/approach

Data were collected from 401 higher education institution (HEI) students and analyzed using partial least squares structural equation modelling (PLS-SEM).

Findings

The study found that the three elements of TPB influenced ITR. Furthermore, the results revealed that ITR directly influenced WTPM. Surprisingly, time pressure did not influence ITR.

Originality/value

The research is one of the earliest studies to investigate HEI students' intention to reuse food delivery containers during the COVID-19 pandemic. The study contributes to TPB by presenting a novel, integrated model to explain the independent roles of time pressure and ITR on ITR and WTPM, respectively. Finally, it contributes to the existing body of knowledge on pro-environmental behavior among HEI students and advances methodologically by establishing the PLS-SEM approach.

Article
Publication date: 13 July 2021

Kim-Lim Tan, Joseph Kee-Ming Sia and Daniel Kuok Ho Tang

Coronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research…

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Abstract

Purpose

Coronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research has not been given much attention. The purpose of this paper is threefold. Firstly, it examines the influences of the theory of planned behavior (TPB) elements (subjective norm, attitude and perceived behavior control (PBC)) on panic buying. Secondly, it investigates online news and the perceived likelihood of being affected (PLA) as antecedents to the TPB constructs. Finally, to examine online news verification as a moderator on the relationship between the TPB constructs and panic buying.

Design/methodology/approach

Data were collected from 371 respondents and analyzed using the partial least squares method structural equation modeling (PLS-SEM). PLS predict was applied to determine the predictive power of the model further.

Findings

This study found that subjective norms and attitude influence panic buying. The results further revealed that online news has a direct influence on the PLA and attitude. However, PBC has no such effect on panic buying. Surprisingly, online news verification also has no moderating effects on the relationships between the TPB elements and panic buying.

Originality/value

This research helps to understand consumer panic buying behavior, especially during shock events such as the COVID-19 pandemic. This study is the first that extends the TPB incorporating both online news and PLA as antecedents to panic buying in the same model. Furthermore, the study serves as an initial attempt to investigate online news verification as a moderator between the link of three constructs of TPB and panic buying, contributing to existing literature. Lastly, it advances the body of knowledge on consumer behavior and contributes methodologically by introducing the PLS approach.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 24 May 2024

Alvin Han Ming Ling, Joseph Kee-Ming Sia and Jie Min Ho

The drone food delivery service (DFDS) is a revolutionary technology owing to its ability to reduce delivery costs, alleviate traffic congestion, and offer a more environmentally…

Abstract

Purpose

The drone food delivery service (DFDS) is a revolutionary technology owing to its ability to reduce delivery costs, alleviate traffic congestion, and offer a more environmentally friendly alternative compared to traditional delivery methods. While studies have been conducted to understand consumers’ intentions towards DFDS, very few of them considered internal factors such as personality traits. Considering the aforementioned factors, this research employs the belief-desire-intention (BDI) model and the big five personalities (BFP) traits to explore how personality traits (neuroticism, extraversion, agreeableness, conscientiousness, and openness) moderate the associations between the desire for DFDS and consumers’ intention to use DFDS (ITU).

Design/methodology/approach

Survey questionnaires were distributed online via Facebook and WhatsApp. A total of 359 responses were considered valid, and the study employed the partial least squares structural equation modelling approach to test the hypotheses.

Findings

The study revealed a positive impact of the desire for DFDS on ITU. Additionally, extraversion and agreeableness were found to moderate the effect of the desire for DFDS on ITU.

Originality/value

This study is the first in DFDS literature to employ the BDI model, showcasing its effective application in understanding the desire-to-intention relationship. Also, this is the first study that explores the moderating role of the BFP traits in the context of DFDS usage intention. The results provide insights for developing marketing strategies to encourage DFDS usage intention based on consumers' personality traits.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 30 December 2020

Poh Yen Ng, Poh-Ling Ho and Joseph Kee-Ming Sia

This paper positions environmental concern as the antecedent of attitude, subjective norm and perceived behavioural control. It also sets to expand the theory of planned behaviour…

Abstract

Purpose

This paper positions environmental concern as the antecedent of attitude, subjective norm and perceived behavioural control. It also sets to expand the theory of planned behaviour by including two condition factors: favourable situation and facility availability on the intention to separate food waste at source.

Design/methodology/approach

The study collects data by using self-administered questionnaires on 682 respondents in Malaysia. Structural equation modelling is employed to test the conceptual model and the proposed hypotheses.

Findings

The results show that environmental concern positively influences attitude and subjective norms, which, in turn, influences food waste separation intention. Favourable situation and facility availability are found to influence the separation intention.

Originality/value

This study is one of the earliest studies to investigate residents’ intention to participate in food waste separation at a source that employs the expanded theory of planned behaviour with environmental concern and condition factors.

Details

Management of Environmental Quality: An International Journal, vol. 32 no. 3
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 8 December 2020

Joseph Kee-Ming Sia and Adamu Abbas Adamu

The purpose of this paper is to provide commentary on the challenges and impacts of the pandemic crisis to higher education institutions (HEIs) in Malaysia. It also outlines…

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Abstract

Purpose

The purpose of this paper is to provide commentary on the challenges and impacts of the pandemic crisis to higher education institutions (HEIs) in Malaysia. It also outlines mitigation plans, innovative strategies adopted and implications and recommendations to HEIs.

Design/methodology/approach

The research study uses a discourse analysis to examine the higher education challenges and impacts of the pandemic in Malaysia.

Findings

The findings reveal that the coronavirus disease 2019 (COVID-19) pandemic has affected the higher education sector in Malaysia significantly. Both lecturers and students in HEIs are faced with multiple challenges in teaching and learning. The effect was more severe in East Malaysia due to poor Internet connectivity for online learning. Nevertheless, COVID-19 also provides an opportunity to HEIs to reconstruct the education system and establish updated programmes and assessments. The success of online learning to mitigate the impacts is still unknown.

Research limitations/implications

The review of the literature and news are not comprehensive as the current pandemic crisis is not over.

Originality/value

This paper is presumably representing a frontier review with more empirical research studies to be conducted to investigate the extent of the current crisis affecting teaching and learning in HEIs in Malaysia. Though there were some commentaries on how the pandemic affects education, to the best of the authors’ knowledge, this is the first commentary paper in higher education realm in Malaysia.

Details

Asian Education and Development Studies, vol. 10 no. 2
Type: Research Article
ISSN: 2046-3162

Keywords

Article
Publication date: 3 September 2020

Adriel K.S. Sim, Kim-Lim Tan, Joseph Kee-Ming Sia and Ivy S.H. Hii

In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing…

Abstract

Purpose

In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a similar area of studies conducted in developing countries is scarce. The purpose of this study is to examine gender differences and the factors that influence first-year students' choice of higher education in a developing country.

Design/methodology/approach

The study involved 575 students who were either enrolled in an undergraduate or foundation program of an international branch campus. We tested the hypotheses using partial least squares multigroup analysis (PLS-MGA).

Findings

Our results revealed that graduate employability, information sources, program characteristics, institution characteristics and campus safety were influential factors affecting the students' institutional choice. The MGA results also indicated that gender differences exist in selecting higher education institutions. Male students are more strongly influenced by information sources such as family, friends, media compared with female students.

Originality/value

Very few international branch campus choice studies explore gender differences in developing countries. This study enriches the current literature of institutional choice through the lens of an Asian developing country and extends the discourse regarding the role of gender in influencing students' institutional choice, of which they are commonly overlooked in most literature. The study has significant implications for student recruitment managers in higher education institution to develop marketing strategies targeting to potential male and female students.

Details

International Journal of Educational Management, vol. 35 no. 1
Type: Research Article
ISSN: 0951-354X

Keywords

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