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Book part
Publication date: 29 October 2020

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Philosophy, Politics, and Austrian Economics
Type: Book
ISBN: 978-1-83867-405-2

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Book part
Publication date: 20 March 2007

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Insurance Ethics for a More Ethical World
Type: Book
ISBN: 978-1-84950-431-7

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Article
Publication date: 8 May 2007

Robert Guang Tian

1556

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Journal of Consumer Marketing, vol. 24 no. 3
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 4 December 2023

Stuart Cartland

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Constructing Realities
Type: Book
ISBN: 978-1-83797-546-4

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Article
Publication date: 3 July 2009

John N. Jax

1023

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Collection Building, vol. 28 no. 3
Type: Research Article
ISSN: 0160-4953

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Open Access
Article
Publication date: 12 December 2023

Christine T. Domegan, Tina Flaherty, John McNamara, David Murphy, Jonathan Derham, Mark McCorry, Suzanne Nally, Maurice Eakin, Dmitry Brychkov, Rebecca Doyle, Arthur Devine, Eva Greene, Joseph McKenna, Finola OMahony and Tadgh O'Mahony

To combat climate change, protect biodiversity, maintain water quality, facilitate a just transition for workers and engage citizens and communities, a diversity of stakeholders…

Abstract

Purpose

To combat climate change, protect biodiversity, maintain water quality, facilitate a just transition for workers and engage citizens and communities, a diversity of stakeholders across multiple levels work together and collaborate to co-create mutually beneficial solutions. This paper aims to illustrate how a 7.5-year collaboration between local communities, researchers, academics, companies, state agencies and policymakers is contributing to the reframing of industrial harvested peatlands to regenerative ecosystems and carbon sinks with impacts on ecological, economic, social and cultural systems.

Design/methodology/approach

The European Union LIFE Integrated Project, Peatlands and People, responding to Ireland’s Climate Action Plan, represents Europe’s largest rehabilitation of industrially harvested peatlands. It makes extensive use of marketing research for reframing strategies and actions by partners, collaborators and communities in the evolving context of a just transition to a carbon-neutral future.

Findings

The results highlight the ecological, economic, social and cultural reframing of peatlands from fossil fuel and waste lands to regenerative ecosystems bursting with biodiversity and climate solution opportunities. Reframing impacts requires muddling through the ebbs and flows of planned, possible and unanticipated change that can deliver benefits for peatlands and people over time.

Research limitations/implications

At 3 of 7.5 years into a project, the authors are muddling through how ecological reframing impacts economic and social/cultural reframing. Further impacts, planned and unplanned, can be expected.

Practical implications

This paper shows how an impact planning canvas tool and impact taxonomy can be applied for social and systems change. The tools can be used throughout a project to understand, respond to and manage for unplanned events. There is constant learning, constantly going back to the impact planning canvas and checking where we are, what is needed. There is action and reaction to each other and to the diversity of stakeholders affected and being affected by the reframing work.

Originality/value

This paper considers how systemic change through ecological, economic, social and cultural reframing is a perfectly imperfect process of muddling through which holds the promise of environmental, economic, technological, political, social and educational impacts to benefit nature, individuals, communities, organisations and society.

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European Journal of Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0309-0566

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1594

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Performance Measurement and Metrics, vol. 3 no. 2
Type: Research Article
ISSN: 1467-8047

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Book part
Publication date: 11 September 2023

Eric Kwame Adae

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CEOs on a Mission
Type: Book
ISBN: 978-1-80382-215-0

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Book part
Publication date: 23 August 2022

Alison Pilnick

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Reconsidering Patient Centred Care
Type: Book
ISBN: 978-1-80071-744-2

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Book part
Publication date: 17 June 2024

Pelin Kohn

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Elevating Leadership
Type: Book
ISBN: 978-1-83549-564-3

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