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This paper aims to explore the impact of brand authenticity on forming self-reinforcing assets (enticing-the-self, enriching-the-self and enabling-the-self), which subsequently influence the brand-self connectedness and consumers’ behavioral intentions.

The authors surveyed 347 consumers in the USA and Brazil and used structural equation modeling to test the relationship among brand authenticity, self-reinforcing assets, brand-self connectedness and behavioral intentions.

Brand authenticity was found to influence the self-reinforcing assets. In turn, the self-reinforcing assets promoted closeness toward the brand, thereby increasing the behavioral intentions of consumers to buy a product, visit a store/website in the future and recommend the brand to other people.

Marketing practitioners can use these results to promote better brand positioning by considering brand authenticity as a key factor in how consumers cognitively assess brands.

This paper shows that brand authenticity is a key antecedent of consumer–brand self-reinforcing assets.

Brand transgressions, characterized by service failure, are a frequent theme for marketing scholars. Their impact on satisfaction, trust and brand loyalty is of high interest. However, in assessing the influence of those events on third-party consumers, the literature is still lacking. The purpose of this paper is to explore how social distance explains the reactions of close and distant third-party consumers toward other consumers during a brand transgression event. Anger is analyzed as a driver of this process.

Two experiments were conducted. Both studies presented a 3 (social distance: victim vs close third party vs distant third party) by 2 (severity: low vs high) between-subjects design. Respondents were asked to read a transgression scenario in a mobile phone service (study 1) and in a restaurant (study 2) and then completed scales that measured their affective reactions and evaluations of the relationship – satisfaction, trust, and loyalty intention – with the transgressing brand.

The results showed that transgression severity intensifies the effect of the brand transgression on consumer’s anger. Victims and close third parties demonstrated higher levels of anger compared to distant third-party consumers. In the case of severe transgressions, an experience of anger contagion between victims and close third-party consumers was responsible for the negative effect on the relationship evaluation of the transgressing brand compared to distant third-party consumers.

This study extends previous research about how social distance influences consumer-brand relationships and demonstrates the mediating role played by affective anger contagion.

Corporate social responsibility (CSR) is a common strategy implemented by companies due to social, ethical and policy pressures to reduce its impact on society, economy and environment. However, whether CSR adds or decreases firms’ value remains little explored. Thus, this study aims to evaluate the impact of CSR adoption on companies’ economic value added (EVA). The authors also tested a mechanism of environmental innovation and the moderation role of a firm’s size.

The authors performed a regression analysis and a mediation process analysis using dataset from 4,287 largest companies worldwide to investigate this issue. The a dataset was collected from Eikon, a Thomson Reuters platform.

The results revealed four main findings. Companies with high CSR indexes decreased EVA; environmental innovation mediated the effect of CSR on EVA; the firm size positively moderated the effect of CSR on EVA and firm size positively moderated the effect of CSR on environmental innovation.

To the best of the author’s knowledge, this research is the first endeavor to analyze CSR’s effect on EVA and the mediation role of environmental innovation using the most prominent firms worldwide. Furthermore, the results highlight exciting implications for literature, managers and policymakers.

This study aims to examine the effect of corporate governance mechanisms on social responsibility in Latin America.

The hypotheses were tested using a sample of 371 companies based in eight Latin American countries, resulting in 4,823 observations.

The results show that more independent boards, with greater female representation and the presence of a sustainability committee lead companies to behave more ethically. The findings indicate that corporate governance mechanisms play an important role for companies to engage in social responsibility actions.

Governments can use these findings to draft regulations that encourage Latin American companies to disclose more non-financial information and to support a more diverse board composition. The evidence shows that the quality of national governance plays a key role in times of crisis by encouraging more responsible behavior by companies.

This study broadens the scope of application of agency theory and the resource-based view by demonstrating that the board of directors is a unique composition and that organizations must understand how to balance external and internal members on their boards in order to achieve higher social and environmental performance.

Este estudio tiene como objetivo examinar el efecto de los mecanismos de gobierno corporativo en la responsabilidad social en América Latina.

Las hipótesis se probaron utilizando una muestra de 371 empresas con sede en 8 países de América Latina, lo que resultó en 4.823 observaciones.

Los resultados muestran que directorios más independientes, con mayor representación femenina y la presencia de un comité de sustentabilidad llevan a las empresas a comportarse de manera más ética. Los hallazgos indican que los mecanismos de gobierno corporativo juegan un papel importante para que las empresas realicen acciones de responsabilidad social.

Este estudio amplía el alcance de la aplicación de la teoría de la agencia y la visión basada en los recursos al demostrar que la junta directiva es una composición única y que las organizaciones deben entender cómo equilibrar los miembros externos e internos en sus juntas para lograr un mayor impacto social. y desempeño ambiental.

Los gobiernos pueden usar estos hallazgos para redactar regulaciones que alienten a las empresas latinoamericanas a divulgar más información no financiera y apoyar una composición de directorio más diversa. Nuestra evidencia muestra que la calidad de la gobernanza nacional juega un papel clave en tiempos de crisis al fomentar un comportamiento más responsable por parte de las empresas.