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This article presents and discusses the results of a study designed to test the effectiveness of three ad appeals in triggering hedonic and behavioural responses to novel and familiar wines. The sensory appeal consisted of an objective description of each wine's aromatic qualities; the snob appeal included additional vague personality trait descriptors; sex appeal consisted of a short description and a suggestive background picture. Compared to men, women anticipated more pleasure from a wine described in objective sensory terms and were willing to spend more money for that wine. Men liked the ad with sex appeal more than other ads. anticipated more pleasure from the wine advertised with sex appeal, and were willing to pay the most amount of money for that wine. Compared to men, women recalled more of the ads' central claims. These results are discussed in terms of their implications for wine advertising.

To begin a merger of prior research on service quality and experience marketing and to integrate key concepts into a comprehensive managerial framework for experience marketing in the airline industry.

Key concepts and research from the service quality and recent experience marketing literatures are reviewed.

The framework accounts for the temporal unfolding of the air travel experience and provides a customer‐centric perspective of the air travel experience.

The proposed framework should assist aviation professionals in their efforts to engineer and manage the air travel experience.

Fieldwork is one of the hallmarks of anthropology. Almost all students of anthropology have geographical and cultural specializations, ranging from a small group to a nation. Their interest areas are often identified or marked by real or putative boundaries; and it is within these boundaries that anthropologists have “founded” their own villages and tribes — “my village”, “my tribe.”

This paper examined the relationships between national culture and strategic behavior in the banking industry in Jordan and U.S. The study first developed a strategic posture and secondly a cultural profile for the top management of the research domain. The strategic posture suggested the readiness for strategic response from managers. The degree of readiness was correlated with the constructed cultural profile of the managers and financial performance of the banks. The study found significant relationships between certain national cultural strategic characteristics, (risk propensity, time orientation, and openness to change, uncertainty avoidance and managerial perception of control over the environment) strategic behavior and financial performance.

Accounts manipulation has been the subject of research, discussion and even controversy in several countries including the USA, Canada, the U.K., Australia, Finland and France. The objective of this paper is to provide a comprehensive review of the literature and propose a conceptual framework for accounts manipulation. This framework is based on the possibility of wealth transfer between the different stake‐holders, and in practice, the target of the manipulation appears generally to be the earnings per share and the debt/equity ratio. The paper also describes the different actors involved and their potential gains and losses. We review the literature on the various techniques of accounts manipulation: earnings management, income smoothing, big bath accounting, creative accounting, and window‐dressing. The various definitions of all these, the main motivations behind their application and the research methodologies used are all examined. This study reveals that all the above techniques have common elements, but there are also important differences between them.

Engineering components/structures with geometric discontinuities normally bear complex and variable loads, which lead to a multiaxial and random/variable amplitude stress/strain state. Hence, this study aims how to effectively evaluate the multiaxial random/variable amplitude fatigue life.

Recent studies on critical plane method under multiaxial random/variable amplitude loading are reviewed, and the computational framework is clearly presented in this paper.

Some basic concepts and latest achievements in multiaxial random/variable amplitude fatigue analysis are introduced. This review summarizes the research status of four main aspects of multiaxial fatigue under random/variable amplitude loadings, namely multiaxial fatigue criterion, method for critical plane determination, cycle counting method and damage accumulation criterion. Particularly, the latest achievements of multiaxial random/variable amplitude fatigue using critical plane methods are classified and highlighted.

This review attempts to provide references for further research on multiaxial random/variable amplitude fatigue and to promote the development of multiaxial fatigue from experimental research to practical engineering application.

THE conclusion of another volume affords us an opportunity of surveying the past year as regards library progress and prospects. Briefly, it may be summed up as a year of building and Carnegie gifts. A considerable amount of activity has been displayed all over the country in the erection and opening of new buildings provided by the munificence of Mr. Carnegie, and the time seems to have arrived for gathering up all this planning and organization work and recording it in a special handbook of English and American Carnegie libraries. Such a record would prove of immense value to library committees and architects, and would form no unworthy memento of one of the most extraordinary developments of educational work the world has ever witnessed.

Owing to its almost universal quotation, the recent action of the Westminster City Council in closing not only its South Audley Street Library but all its newspaper rooms as well, has been the significant event of the last month. By these means, and by severe restriction of its expenditure on new books, a reduction of over three thousand pounds has been effected. Westminster is perhaps the richest borough in London; its library rate of only a fraction of a penny in the pound produces the sum of well‐nigh twelve thousand pounds. Certainly a larger amount than that recorded by any other library authority administering a similar number of libraries, although the fixed charges that have to be met are probably the highest in the Kingdom. Unaware of the extent of the Westminster income various local papers have quoted the amount saved and attempted to draw a moral from it to apply to the libraries in their own localities—libraries which are already in a state of semi‐starvation. It should, therefore, be remembered that, although the Westminster libraries have been crippled to an extent that only their users can know, there is still a larger sum devoted to public libraries in Westminster than in any other borough of similar size, and while Westminster is injured by the loss of one‐third of its income, a similar loss would mean ruin to most other library systems.

The provisions of the Fertilisers and Feeding Stuffs Act, 1926, which came into force on July 1st, are based upon the recommendations of two committees which sat during 1923–25, the first of which suggested the general lines of the Act, while the second prepared the schedules of articles coming within its scope. Although the Act received Royal Assent in December, 1926, it has not been practicable to bring it into operation until the regulations governing such matters as methods of sampling and analysis, methods of marking parcels, and limits of variation, had been prepared and published. These regulations were published in draft form in February, 1928, and in their final form during May. The general purpose of the Act, like that of the Act of 1906 which it repeals, is to provide civil remedies in cases of misdescription of, and to prevent fraud in, fertilisers and feeding stuffs. Its scope is defined by means of schedules which may be extended or varied, whenever the need arises, by regulations. One of the principal objects in replacing the Act of 1906 by new legislation was to separate, as far as possible, civil proceedings and criminal proceedings, in order to encourage farmers to exercise their civil rights without involving their suppliers in police court proceedings. The “civil provisions” of the Act are those which enact that buyers of the fertilisers and feeding stuffs in common use shall be furnished with a warranty covering certain important points, and which, further, afford them the means of testing these warranties with a view to formulating a claim where they are not fulfilled. The first requirement of the Act is that every person who sells for use as a fertiliser or as a feeding stuff for cattle or poultry any article included in either the First or the Second Schedule to the Act shall give the purchaser a written statement (called the “ statutory statement”) showing :—

The main purpose of the present study is to delve into the overconfidence bias in global stock markets during both pre COVID-19 and COVID-19 phases.

The present study makes use of daily adjusted closing prices and volume of the broad market indices of 46 global stock markets over a period ranging from July 2015 till June 2020. The sample period is split into pre COVID-19 and COVID-19 phases. In order to test the overconfidence fallacy in the chosen stock markets, bivariate market-wide vector auto regression (VAR) models and impulse response functions (IRFs) have been employed in both phases.

A highly significant contemporaneous relationship between market return and volume appears to be more pronounced in the Japanese, US, Chinese and Vietnamese stock markets in the pre COVID-19 era for the relevant coefficients are positive and highly significant for most lags. Coming to the period of turbulence, the present study discovers strong overconfident behavior in the Chinese, Taiwanese, Turkish, Jordanian and Vietnamese stock markets during COVID-19 phase.

A stark finding is that none of the developed stock markets reveal strong overconfidence bias during pandemic, suggesting a loss or decline in the investors' confidence. Therefore, the regulators should try to regain the investors' trust and confidence in the markets by ensuring honest, fair and transparent practices. The money managers should reduce the transaction cost to encourage trading and educate investors to hold a well-diversified portfolio to mitigate risk in the long run. The governments may launch recovery packages focusing on sustaining and improving economic activities. Finally, a better investment culture may be built by the corporate houses through good corporate governance practices to regain lost trust.

The present study appears to be the very first attempt to gauge overconfidence bias in the wake of a recent COVID-19 pandemic.