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Various explanations are possible for the observation of similar outcomes from repeated choices, for example, both cognitive psychologists and behaviourists find support for their viewpoints in such patterns. Pattern recognition and interpretation are necessarily model‐bound activities as, indeed, are attempts to analyse such data in terms of probabilities. In the face of many alternative procedures with their associated rationales relative simplicity of screening is important in assessing new data in terms of their structure and conformity to a model. This article outlines in a non‐technical way one such procedure which is appropriate to analyse data, particularly brand choice observations, expressed in dichotomous fashion. The recognition of such patterns and a formalisation of an underlying rationale are necessary steps in the improvement of both data‐handling technique and the furtherance of our understanding of consumer behaviour.

Marketing practice in the EEC is subject to the Articles of the Treaty of Rome relating to free movement of goods and competition. Judgments concerning these Articles and accumulating case law have implications for the planning of marketing strategy and the determination of many marketing mix decisions. Examples to demonstrate the scope and basis of these judgments are considered and some implications discussed. Greater cognisance by marketers of the legal dimension is suggested for fundamental reassessment of competitive behaviour.

The case introduces the evolution and diversification of the Ceretto family business from the production and distribution of their own wines to the opening of two restaurants and the promotion of cultural and artistic projects. The case provides specific details about how strategic decisions were made. In particular, it shows how non-economic factors such as founders’ identity and personal relationships can shape the choice of new ventures and the formation of alliances. Since the second generation of the family joined the company, the case is useful to highlight the succession process in a family-owned company. The paper aims to discuss these issues.

Due to the exploratory nature of the study the authors adopted a qualitative approach. Information was collected through secondary data and semi-structured, face-to-face interviews with family members and the company's top management. The case explores from a theoretical and empirical point of view the entrepreneurial decision-making process and how it affects the evolution of the company strategy.

The case illustrates the role of founders’ (organizational) identity and of social relationships in influencing the diversification of the company and its partnership strategy.

The research strategy does not allow generalizations.

The case integrates strategic alliances literature highlighting the importance of the nature of the tie existing between companies before the alliance is set and of the decision makers’ identity in shaping partnerships’ choice. The case is useful in entrepreneurship and managing small or family business courses but also for students attending management of foods and beverage or cultural management courses.

Discusses how marketing practice is competitively evolving as airlines, in a code‐sharing environment, seek to be more effective, efficient and profitable. It complements changes to airline structures in routeing, staffing levels and technology, and by establishing strong brand presence is a means for customer attraction, retention and network expansion. Distribution channels are changing as travel agencies are affected by airlines’ direct sales and Internet‐based interactive communication. Traditional segmentation tactics directed to business travellers, through frequent flyer programmes and premium services, are threatened by businesses economising, staff reductions and the increasing importance of the leisure traveller. An overview of international practice is taken and points illustrated, where appropriate, by examples of specific airlines.

The regulatory framework affects airlines’ marketing. As liberalisation proceeds marketing activity can be more widely based than under previous regimens, and now includes more possibilities in the product mix and price differentials. Cost issues and competitive pricing practices still prompt regulatory concern where monopolistic features arise. Such is the case with slot restrictions and the formation of alliances that may ultimately restrict consumer choice. Specialisation by sector and segment allows market entry for emergent airlines with lower costs, of which labour predominates. Pressure for cost reduction raises the possibility of the virtual airline but customer orientation suggests an overriding concern for safety and the integrity of the airline brand. The article complements another on developments in airline marketing.

Knight's Industrial Law Reports goes into a new style and format as Managerial Law This issue of KILR is restyled Managerial Law and it now appears on a continuous updating basis rather than as a monthly routine affair.

A distinction must be drawn between a dismissal on the one hand, and on the other a repudiation of a contract of employment as a result of a breach of a fundamental term of that contract. When such a repudiation has been accepted by the innocent party then a termination of employment takes place. Such termination does not constitute dismissal (see London v. James Laidlaw & Sons Ltd (1974) IRLR 136 and Gannon v. J. C. Firth (1976) IRLR 415 EAT).

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Discusses the long existing and confusing problems of establishing the relationship of who is, and who if not, a dependent worker. Reflects developments which have occurred in British law as it affects the employment field, plus an evaluation and analysis of some of the different types of employment relationships which have evolved by examining, where possible, the status of each of these relationships. Concludes that the typical worker nowadays finds himself in a vulnerable position both economically and psychologically owing to the insecurity which exists.