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The study aims to explore whether there is diversity of occupational culture among IT workers. Prior work conceptualizes IT occupational culture (ITOC) as based around six distinctive values (ASPIRE) but has not explored whether there is variation in ITOC.

Survey data from 496 New Zealand IT workers was used to create factors representing IT occupational values based on the ASPIRE tool. Hierarchical cluster analysis and discriminant analysis were applied to identify distinctive segments of ITOC.

Four ITOC segments were identified: fun-lovers, innovators, independents and institutionalists. These differed in the relative emphasis ascribed to the ITOC values with each segment being distinguished by 1–2 dominant values. Segment membership varied according to level of responsibility and birth country. Institutionalists and innovators had higher concern about organizational and IT issues than fun-lovers and independents. Job satisfaction was lowest among innovators and highest along institutionalists.

This study challenges the concept of a unified ITOC, suggesting that ITOC is pluralistic. It also theorizes about interactions between ITOC, individual motivation and values and national culture.

Management needs to be cognizant of the fact that IT occupational culture is not homogeneous and different IT occupational segments require unique management approaches, and that their own values may not match those of others in IT work. By understanding ITOC segments, managers can tailor support, assign tasks appropriately and design teams to optimize synergies and avoid conflict.

This study reveals the existence of ITOC segments and theorizes about the relationship of these to innovation-orientation, job satisfaction, individual motivation, work styles and national culture. The combination of cluster and discriminant analysis is a valuable replicable inductive method that is underrepresented in Information Systems (IS) research.

This paper aims to investigate how online communities of practice facilitate the embedding of personal professional knowledge in a complex online environment.

This research consisted of exploratory, interpretivist case research, using qualitative methods. Forty‐one individuals from five online communities in a national professional development programme were interviewed. Additional data were drawn from diverse online records. Data were coded via text analysis. A wiki was used for participant feedback.

Embedding of new knowledge was facilitated by individuals' crossings between different engagement spaces – communication and sense‐making contexts. Community members repeatedly crossed between online and offline, visible and invisible, formal and informal, and reflective and active engagement spaces as they sought to meet diverse needs. As they did this, they had to continually recontextualise knowledge, adapting, varying and personalising it to fit the function, genre and conventions of each engagement space. This promoted the embedding of professional knowledge. The complex online environment in which they operated can be seen as providing a situation of enhanced polycontextuality, within which multiple boundary crossings facilitated strong personalisation. At the community level, knowledge convergence was fostered by the recurrence of dominant, powerful mnemonic themes.

An opportunity exists to investigate the applicability of these findings in other online professional contexts.

The paper extends the concept of boundary crossing to crossings in a polycontextual online environment. It updates literature on communities of practice by outlining the dynamics of a complex online community system. It provides an explanation for how personal knowledge evolves to fit emerging trends and considers how information systems can support deep knowledge transfer.