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I. Introduction The political events of the late 1980's and the early 1990's taken place in Eastern Europe, the Soviet Union, and Nicaragua certainly represent the predicament, if not the collapse, of the communist economic system. Indeed, the centrally planned solution of attacking the basic economic problems of what, how, and for what seems to be never before as doubtful as it is now. Although the free market solution of the capitalist economy seems to progress smoothly in economic matters as far as the aggregate production is concerned, on the political and social front and with respect to the distribution of income, these economies are not as trouble‐free as they appear on the surface. The bloody poll tax revolt and the IRA attacks in England, the racial unrest in South Africa, and the drug and oil wars fought by the US are but a few examples of the troubles in the basically capitalist systems. Less obvious but surely problematic are the subtle trade wars among them, especially between the US and Japan, the hungry and homeless, and the mounting budget deficit of the US economy.

Chester Barnard and Frank Capra are twin US icons from the late 1930s. Both share thoughts, hopes and expectations regarding civilization and civility, man and humanity, rights and righteousness, morals and moral integrity. With Barnard, our intent is to identify his unique contributions regarding ethics and social responsibility. Barnard takes a strong stance on moral leadership and argues that effective leadership requires both “technical” and “responsible” skills. In looking at Frank Capra’s contributions, it is possible through his early work as a film director to see his concern for others and his belief that civilization can overcome its dark side. In It’s a Wonderful Life, Capra provides us with the ultimate citizen and moral leader in the form of George Bailey. In Barnardian terms, Bailey and Capra help all of us to discover that we too can make a positive difference.

This chapter explores social media and athlete mental health and well-being from a sociological perspective. The chapter provides an overview of current literature and encourages future research to address the mental health and well-being impacts of social media use among athletes.

The chapter synthesizes existing literature focusing on sociological approaches to mental health, social media's impact on mental health, and athlete mental health and well-being. Focus is given to the ways social media can impact athlete mental health and well-being through virtual maltreatment and using the platforms for social change and challenging stigmatization.

Virtual maltreatment typically manifests in the intersectionality between gender, race, and sexual orientation adding to mental health challenges of vulnerable groups. Conversely, athletes could help challenge stigmatization of mental health and use their status to create social change among social groups experiencing higher rates of mental health challenges.

The chapter reveals that sociological perspectives around athlete mental health and well-being related to social media are growing, yet predominately concentrate on publicly available social media content. Therefore, more concentrated efforts are needed to fully understand these impacts in the short and long-term.

The chapter provides one of the first insights on social media and athlete mental health and well-being from a sociological perspective and argues that athletes contend with unique stressors compared to the general population which can exacerbate mental health challenges. The chapter advances that more research is needed to inform practice and help safeguard vulnerable populations of athletes.

This chapter outlines the extent to which the traditional characteristics of masculinity in sport – initially played out in sports stadia and the traditional media in the late nineteenth and throughout most of the twentieth century – are now also a feature of social media and digital technology platforms in the twenty-first century. At the outset, this chapter discusses the historical association between masculinity and sporting competition and how this has played an important role in presenting a normative heterosexual identity among players, fans, and the traditional media. The chapter then discusses the introduction of social media and digital technology platforms and the impact this history is having in these rapidly consumed spaces, with a particular focus on language, such as hate speech.

This chapter examines and discusses a myriad of literature from inside and outside of academia that explores masculinity, sport, and the internet. These discussions are backgrounded within a historical context and connected to contemporary examples.

Social media and digital technology platforms have provided opportunities for athletes, the media, and fans, to engage in more of an active debate on masculinity in sport than existed in the twentieth century. However, the chapter also addresses the traditional characteristics of masculinity that remain in the culture of sport and in online environments, especially surrounding hate speech.

This chapter, while engaging in an emerging topic of discussion, offers important recommendations for future research and the ways in which this can be methodologically carried out on the internet on a variety of topic areas surrounding masculinity in sport from a sociological perspective.