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Over the past 12 years scores of reports and articles have been written about occupational, workforce, or workplace literacy (Workforce 2000 – economic and labour force changes, and skills requirements, impacting on America). Research and published materials have failed to address the impact of these issues for the vast local public sector work‐force. Reports on exploratory research on issues of occupational literacy in a large metropolitan US county government workforce. All of the 32 county departments were surveyed regarding Workforce 2000 and occupational literacy in order to assess employee skills and workplace requirements, literacy issues, leadership awareness and policies and planning. Results show a well intentioned, but poorly prepared, (and preparing) county leadership and workforce, which may well impact on the quality of future service delivery. Makes recommendations for policy and programme changes, and for continuing research.

Briefly outlines the legislation and guidelines relevant to the public sector and covers the types of discrimination known to exist in this area. Looks at the problems within the gender debate with the absence of legislative protection and cites recent case law.

As brands progressively become instruments for consumers to advocate for social change, many feel pressure to engage in social purpose branding (SPB) through addressing social issues. In a rush to remain socially relevant, brands have approached SPB differently; some genuinely intend to advance the social issue, while some intend to capitalise on social movements to mobilise the brand. This paper aims to explain these differences by theoretically outlining various approaches to SPB.

This mixed method paper draws on theory, interviews with marketing practitioners, and practical exemplars to present a typology of SPB approaches. 

Using institutional logics theory, SPB is categorised into four approaches: social purpose-driving, social purpose-driven, social purpose-aligning and social purpose-washing.

The typological framework for SPB advances this domain to outline effective and ineffective ways for brands to engage with social issues. A detailed agenda for further research is provided to guide ongoing SPB research. 

The typology presented reduces complexity and helps marketers understand the different approaches to engaging with a social issue. Given the growing intertwinement of brands and social issues, this research is essential for brands seeking to advance a social issue and remain relevant.

This paper offers a novel conceptualisation of SPB by defining it, identifying a framework of its characteristics, and detailing four SPB approaches. 

Popular images in romantic comedies of the gallant knight and relationships that end with “Happily Ever After” affect women's expectations of what a relationship should be like and what a man should do in the relationship. This standard is mediated by both the women's interaction with the movie and its images, along with patriarchal notions of women wanting, and even needing a relationship. Using in-depth interviews from 18 heterosexual women, this study focuses on displaying how women are impacted by romantic movies and, using a Feminist Interactionist Cultural Studies perspective, how women interact with these movies to construct meaning in their own lives and relationships, while still maintaining the gendered status quo.