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This study explores the key platform affordances that online social platform providers need to offer digital creators to strengthen the creator ecosystem, one of the leading accelerators for platform growth. Specifically, it aims to investigate how these affordances make the dynamic combinations for high platform quality across diverse platform types and demographic characteristics of digital creators.

This study adopts a multi-method approach. Drawing upon the affordance theory, Study 1 aims to identify the key affordances of online social platforms based on relevant literature and the qualitative interview data collected from 22 digital creators, thereby constructing a conceptual framework of key platform affordances for digital creators. Building on the findings of Study 1, Study 2 explores the dynamic combinations of these platform affordances that contribute to platform quality using a configurational approach. Data from online surveys of 185 digital creators were analyzed using fuzzy set qualitative comparative analysis (fsQCA).

The results of Study 1 identified key online social platform affordances for digital creators, including Storytelling, Socialization, Design, Development, Promotion, and Protection affordance. Study 2 showed that the combinations of these platform affordances for digital creators are diverse according to the types of platforms, creators’ gender, and their professionality.

Like many studies, this research also has several limitations. One limitation of the research is the potential constraint of the extent of how well the data samples represent the group of creators who are actively producing digital content. Despite the addition of screening questions and meticulous data filtering, it is possible that we did not secure sufficient data from creators who are actively engaged in creative activities. In future research, it is worth contemplating the acquisition of data from actual groups of creators, such as creator communities. Future researchers anticipate obtaining more in-depth and accurate data by directly involving and collaborating with creators.

This study highlights the need for online social platforms to enhance features for storytelling, socializing, design, development, promotion, and protection, fostering a robust digital creator ecosystem. It emphasizes clear communication of these affordances, ensuring creators can effectively utilize them. Importantly, platforms should adapt these features to accommodate diverse creator profiles, considering differences in gender and expertise levels, especially in emerging spaces like the Metaverse. This approach ensures an equitable and enriching experience for all users and creators, underlining the importance of dynamic interaction and inclusivity in platform development and creator support strategies.

This study underscores the social implications of evolving digital creator ecosystems on online platforms. Identifying six key affordances essential for digital creators highlights the need for platforms to enhance storytelling, socializing, design, development, promotion, and product protection. Crucially, it emphasizes inclusivity, urging platforms to consider diverse creator profiles, including gender and expertise differences, particularly in transitioning from traditional social media to the Metaverse. This approach nurtures a more robust creator ecosystem and fosters an equitable and enriching experience for all users. It signals a shift towards more dynamic, adaptive online environments catering to diverse creators and audiences.

For academics, this study builds the conceptual framework of online social platform affordances for digital creators. Using the configurational approach, this study identified various interdependent relationships among the affordances, which are nuanced by specific contexts, and suggested novel insights for future studies. For practices, the findings specified by creators and platform types are expected to guide platform providers in developing strategies to support digital creators and contribute to platform growth.

The research attempts to estimate how the use of WeChat, the most popular mobile social networking application in contemporary China, affects rural household income.

Our materials are 4,552 rural samples from the Chinese General Social Survey, and a treatment effect (TE) model is employed to address the endogeneity of WeChat usage.

The results prove that WeChat usage has a statistically significant and positive correlation with rural household income. This conclusion remains robust after using alternative variables to replace the explanatory and dependent variables. Our research provides two channels through which WeChat usage boosts rural household income, namely, it can promote their off-farm employment and participation in investment activities.

Theoretically, the study provides several micro-evidences for understanding the impact of mobile social networks on rural household welfare. Further, our findings may shed light on the importance of digital technology applications in rural poverty alleviation for developing countries.

Under the background of open science, this paper integrates altmetrics data and combines multiple evaluation methods to analyze and evaluate the indicators' characteristics of discourse leading for academic journals, which is of great significance to enrich and improve the evaluation theory and indicator system of academic journals.

This paper obtained 795,631 citations and 10.3 million altmetrics indicators data for 126,424 published papers from 151 medicine, general and internal academic journals. In this paper, descriptive statistical analysis and distribution rules of evaluation indicators are first carried out at the macro level. The distribution characteristics of evaluation indicators under different international collaboration conditions are analyzed at the micro level. Second, according to the characteristics and connotation of the evaluation indicators, the evaluation indicator system is constructed. Third, correlation analysis, factor analysis, entropy weight method and TOPSIS method are adopted to evaluate and analyze the discourse leading in medicine, general and internal academic journals by integrating altmetrics. At the same time, this paper verifies the reliability of the evaluation results.

Six features of discourse leading integrated with altmetrics indicators are obtained. In the era of open science, online academic exchanges are becoming more and more popular. The evaluation activities based on altmetrics have fine-grained and procedural advantages. It is feasible and necessary to integrate altmetrics indicators and combine the advantages of multiple methods to evaluate the academic journals' discourse leading of which are in a diversified academic ecosystem.

This paper uses descriptive statistical analysis to analyze the distribution characteristics and distribution rules of discourse leading indicators of academic journals and to explore the availability of altmetrics indicators and the effectiveness of constructing an evaluation system. Then, combining the advantages of multiple evaluation methods, The author integrates altmetrics indicators to comprehensively evaluate the discourse leading of academic journals and verify the reliability of the evaluation results. This paper aims to provide references for enriching and improving the evaluation theory and indicator system of academic journals.