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JOHANN FROBEN, the famous printer of Basle, was born at Hammelburg, in Franconia, about the year 1460. The exact year of his birth is not definitely known, but 1460 is probably not far wrong, as we find him established at Basle as a printer in 1491. He was educated at Basle University, where he distinguished himself as a scholar, particularly in the Latin, Greek, and Hebrew languages. After finishing his studies at Basle, he turned his attention to the then new art of printing, and he showed such aptitude that Johann Amerbach, another well‐known printer of Basle, who had set up a press in that city in 1481, induced him to devote his energies to the art, and appointed him to a position in his own printing establishment. Froben thus had the advantage of learning the art of printing under one of the best known printers of the period. In 1491, Froben set up a press of his own in Basle, having become a naturalized citizen of that city the previous year. He had been used in Amerbach's establishment to print with gothic types, and it was, therefore, but natural that his first production should also be printed in that type. This was an octavo Latin Bible, with two columns to a page, printed in a very small gothic type. He afterwards introduced the type invented by Aldus, that known as italic, the first book to be printed with this type being the Adagia of Erasmus, issued in 1513, of which mention is made later. Froben was also instrumental in making the roman type more popular in Germany, as although roman type had been used by German printers for about 20 years, having been introduced by Mentelin at Strassburg, about the year 1470, it was not so much in favour as the gothic type.

Justifying new manufacturing technology is usually very difficult since the most important benefits are often strategic and difficult to quantify. Traditional capital budgeting procedures that rely on return measures based on direct cost savings and incremental future cash flows do not normally capture the strategic benefits of higher quality, faster responses to wider ranges of customer needs, and the options for future growth made available by flexible manufacturing technology. Adding to these limitations is the difficulty of using traditional cost accounting systems to generate the information necessary for justifying new manufacturing investments. This paper reviews these problems and recommends procedures useful for assessing investments in flexible manufacturing technology.

This paper addresses the status of the concept of tradition in social theory. Tradition, precisely defined, should be one of the ways sociologists understand the logic of social action, group identity, and collective memory (Coser 1992; Connerton 1989). To date, however, most social scientists are either dismissive or indiscriminate in their use of the notion. Those who disapprove of the concept tend to “treat tradition as a residual category”’ (Shils 1981 p. 8) or they see it as a type of false consciousness susceptible to manipulation by dominant elites (Hobsbawm 1983). Scholars who embrace tradition, such as Edward Shils, often do so by broadening the concept into something indistinguishable from any cultural inheritance. A nuanced ideal‐type theory is put forth here to enable us to identify and research the particular logic of a social tradition. This theory is extracted from a critical, and highly selective, reconstruction of the history of the concept of tradition.

A distinction must be drawn between a dismissal on the one hand, and on the other a repudiation of a contract of employment as a result of a breach of a fundamental term of that contract. When such a repudiation has been accepted by the innocent party then a termination of employment takes place. Such termination does not constitute dismissal (see London v. James Laidlaw & Sons Ltd (1974) IRLR 136 and Gannon v. J. C. Firth (1976) IRLR 415 EAT).

This paper proposes a framework that focuses on instilling feelings of gratitude within consumers. Participant sports events are often funded largely by sponsorship revenues, and their consumer base is considered to represent an identifiably unique market. These conditions are argued to be favourable for integrating a gratitude framework. A model is presented that depicts gratitude as a mediating mechanism within a reciprocal relationship between the sponsor and the consumers. It includes purchase intentions as the behavioural outcome of gratitude. The findings suggest that incorporating feelings of gratitude may prove to be advantageous for potential sponsors within the participant sports industry.

Seeks to compare and conjoin three separate revolutionary movements in eighteenth century western society, led respectively by James Watt – technology, Adam Smith ‐economics and Thomas Jefferson – politics. Explores a contemporaneous link for all three and even a social connection in the case of Watt and Smith. Concludes that, though each strove for the individual freedom associated with his own particular field, the Three Wise Men of the Occident were joint champions of the all‐embracing concept of liberty.

It is now forty years since there appeared H. R. Plomer's first volume Dictionary of the booksellers and printers who were at work in England, Scotland and Ireland from 1641 to 1667. This has been followed by additional Bibliographical Society publications covering similarly the years up to 1775. From the short sketches given in this series, indicating changes of imprint and type of work undertaken, scholars working with English books issued before the closing years of the eighteenth century have had great assistance in dating the undated and in determining the colour and calibre of any work before it is consulted.

The marketing literature uses five different experience terms that are supposed to represent different streams of research. Many papers do not provide a definition, most of the used definitions are unclear, the different experience terms have similar dimensionality and are regularly used interchangeably or have the same meaning. In addition, the existing definitions are not adequately informed from other disciplines that have engaged with experience. This paper aims to build a comprehensive conceptual framework of experience in marketing informed by related disciplines aiming to provide a more holistic definition of the term.

This research follows previously established procedures by conducting a systematic literature review of experience. From the approximately 5,000 sources identified in three disciplines, 267 sources were selected, marketing (148), philosophy (90) and psychology (29). To address definitional issues the analysis focused on enlightening four premises.

This paper posits that the term brand experience can be used in all marketing-related experiences and proposes four premises that may resolve the vagaries associated with the term’s conceptualization. The four premises address the what, who, how and when of brand experience and aim to rectify conceptual issues. Brand experience is introduced as a multi-level phenomenon.

The suggested singular term, brand experience, captures all experiences in marketing. The identified additional elements of brand experience, such as the levels of experience and the revision of emotions within brand experience as a continuum, tempered by repetition, should be considered in future research.

The multi-level conceptualization may provide a greater scope for dynamic approaches to brand experience design thus providing greater opportunities for managers to create sustainable competitive advantages and differentiation from competitors.

This paper completes a systematic literature review of brand experience across marketing, philosophy and psychology which delineates and enlightens the conceptualization of brand experience and presents brand experience in a multi-level conceptualization, opening the possibility for further theoretical, methodological and interdisciplinary promise.

In the Western world the voices calling for a secular society have grown ever louder over the last three centuries. This paper seeks to return to one of the founders of modernity for guidance. Adam Smith advocated globalization on economic and moral grounds.Design/methodology/approach – A discussion focusing on those calling for a secular society and, in addition to these normative advocates, various social scientists have propounded the “secularization thesis”; after analysing history from a purportedly positive view, they have argued that “modernization” leads to a secular society. Recently globalization has been seen as another cause of secularization. At the same time, the revival of various religions has cast doubt on these claims.Findings – Smith did not see secularization as an inevitable consequence of globalization. Further, despite his awareness of the arguments of the advocates of secular society (and contrary to some commentators like Minowitz), he rejected their advice. For him, a secular community was neither a necessary nor a desirable consequence of globalization.Originality/value – Provides a viewpoint on some of Adam Smith's thoughts and ideas.