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Book part
Publication date: 17 September 2020

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Continuing to Broaden the Marketing Concept
Type: Book
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ISBN: 978-1-78754-824-4

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-723-0

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Book part
Publication date: 1 January 2006

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
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ISBN: 978-0-7656-1305-9

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Book part
Publication date: 24 November 2010

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-475-8

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Book part
Publication date: 13 July 2011

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Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
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ISBN: 978-0-85724-897-8

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Book part
Publication date: 25 June 2012

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Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
Type: Book
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ISBN: 978-1-78052-913-4

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Book part
Publication date: 1 January 2009

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-727-8

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Book part
Publication date: 1 January 2010

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-728-5

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Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
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ISBN: 978-1-78441-001-8

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Book part
Publication date: 13 June 2013

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-1-78190-761-0

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