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Book part
Publication date: 18 September 2024

Saira Arsh, Samia Nasreen and Xuan-Hoa Nghiem

The adoption and usage of information and communication technology (ICT) has introduced transformation in the tourism arena with ICT applications extensively used in tourism…

Abstract

The adoption and usage of information and communication technology (ICT) has introduced transformation in the tourism arena with ICT applications extensively used in tourism industry. In addition to ICT, an advanced infrastructure is essential for the development of tourism industry. Thus, the goal of present research is to probe the impact of ICT and infrastructure on tourism development (TD) in 28 Asian economies using method of moments panel quantile regression (MM-QR) model introduced by Machado and Silva (2019) applied to a panel data from 2008 to 2020. Empirical findings demonstrate that there is an asymmetric non-linear effect of ICT and infrastructure through all quantile range. This indicates that ICT has negative effect on TD in poor countries while positive impact in rich countries. Negative impact in poor countries may be due to higher establishment cost and information technology (IT) productivity paradox. However, results confirm the importance of ICT and infrastructure in endorsing the development of tourism sector in Asian nations by lessening time and money costs and facilitating travelers.

Details

The Emerald Handbook of Tourism Economics and Sustainable Development
Type: Book
ISBN: 978-1-83753-709-9

Keywords

Open Access
Article
Publication date: 21 June 2024

Md. Shakhawat Hossain, Md. Alamgir Hossain, Abdullah Al Masud and Mohammad Sabbir Hossain

The purpose of this study is to investigate the role of millennial tourists’ accommodation service experiences (ASEs) on their satisfaction, word-of-mouth (WOM) and revisit…

Abstract

Purpose

The purpose of this study is to investigate the role of millennial tourists’ accommodation service experiences (ASEs) on their satisfaction, word-of-mouth (WOM) and revisit intentions (RIs) in an emerging economy.

Design/methodology/approach

A survey instrument was used to collect cross-sectional data from millennial tourists, and the 282 valid datasets were analyzed using structural equation modeling.

Findings

The results demonstrated that ASE had a beneficial impact on satisfaction and WOM but not on RI. Significant positive associations between tourist satisfaction, WOM and RI were also discovered. Additionally, WOM research sheds new light on how the ASE of millennial tourists affects their satisfaction, WOM and propensity to return. Furthermore, results show that WOM intentions and satisfaction mediate the relationship between ASE and RIs.

Originality/value

The study presents a unique research context, the application of advanced statistical techniques and the comprehensive investigation of key outcome variables in the context of millennial tourists’ ASEs in an emerging economy. This study contributes significantly to the body of knowledge in the field of tourism research, aiming to meet long-term goals in a sustainable way for the hospitality industry operators by integrating ASE, satisfaction, WOM and RI. Additionally, the study presents the mediating role of WOM and satisfaction in the millennial tourists’ emerging country context.

Details

South Asian Journal of Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2719-2377

Keywords

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