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1 – 10 of over 1000Li Xiao, Hye-jin Kim and Min Ding
Purpose – The advancement of multimedia technology has spurred the use of multimedia in business practice. The adoption of audio and visual data will accelerate as marketing…
Abstract
Purpose – The advancement of multimedia technology has spurred the use of multimedia in business practice. The adoption of audio and visual data will accelerate as marketing scholars become more aware of the value of audio and visual data and the technologies required to reveal insights into marketing problems. This chapter aims to introduce marketing scholars into this field of research.Design/methodology/approach – This chapter reviews the current technology in audio and visual data analysis and discusses rewarding research opportunities in marketing using these data.Findings – Compared with traditional data like survey and scanner data, audio and visual data provides richer information and is easier to collect. Given these superiority, data availability, feasibility of storage, and increasing computational power, we believe that these data will contribute to better marketing practices with the help of marketing scholars in the near future.Practical implications: The adoption of audio and visual data in marketing practices will help practitioners to get better insights into marketing problems and thus make better decisions.Value/originality – This chapter makes first attempt in the marketing literature to review the current technology in audio and visual data analysis and proposes promising applications of such technology. We hope it will inspire scholars to utilize audio and visual data in marketing research.
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This study investigates the process of praxeological transformation developed in an early childhood institution using context-based staff educational practices as strategy to…
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This study investigates the process of praxeological transformation developed in an early childhood institution using context-based staff educational practices as strategy to support the professional development of educators. It aims at developing a pedagogy that recognises and legitimises children as full-right citizens, thus valuing their competences to participate.
The context-based staff educational practices were taken in an ecological perspective thus recognising an interconnection between professional development, curriculum and organisational development. This is a longitudinal case study (four years) framed in a qualitative constructivist approach, using action research, context-based staff development and participatory childhood pedagogy as means to change educational practices. It is founded in the principles of the Childhood Association's pedagogical approach for children learning and teachers' development, as well as on the Effective Early Learning Project as a reference for monitoring and evaluating quality co-construction. The main objectives of the study were defined around the reconstruction of children and educators' images, to create democratic participatory understandings of central actors that will develop a situated pedagogy of respect and learning. The reconceptualisation of the image of the child, based on the listening of his/her voices, has been key for their right to participate and a professional motivation for kindergarten teachers to change their daily professional practices. The data gathered reveal the understanding of children as competent persons and active learners who construct complex forms of thought and action. This long process of learning led the participants to realise the importance of participatory childhood pedagogies.
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This chapter considers the ways in which city images “travel” and are consumed at a distance. A significant body of existing research has examined UMPs in terms of attempts to…
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This chapter considers the ways in which city images “travel” and are consumed at a distance. A significant body of existing research has examined UMPs in terms of attempts to produce particular images of cities for global circulation. Much less attention has been paid to assessing the “success” of imaging strategies – the means by (and extent to) which city images actually circulate and are consumed. Focusing on the travel of UMPs constructed in and around the Malaysian capital, Kuala Lumpur (KL) in the 1990s, the chapter seeks to provide a corrective to the production-centeredness of existing scholarship. Extending fieldwork-based research carried out in Malaysia in the 1990s, the chapter focuses on a series of accidental “encounters” with KL's UMPs outside Malaysia. Part of the aim of the chapter is precisely to begin to think about how the “consumption” side of UMPs, and associated effects, could be examined in more systematic ways in the future. Extra-Malaysian encounters with KL-sited UMPs such as the Kuala Lumpur City Center (KLCC) project are examined in terms of a range of means through which city images circulate: in film and TV performances, as tourist souvenirs and planning models, in building height charts and commercial advertising, and even through academic practices. Most instances in which UMPs are “consumed” at a distance might be banal and seemingly unworthy of study but, collectively, they can serve to forge new imaginings which, in turn, can have profound material implications for the cities concerned.
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This chapter outlines and explains the development of the Abandoibarra megaproject, focusing in particular on the key role of the Bilbao Ría 2000 – an innovative cross…
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This chapter outlines and explains the development of the Abandoibarra megaproject, focusing in particular on the key role of the Bilbao Ría 2000 – an innovative cross institution, public–private partnership, responsible for coordinating the transfer of land between public and private agents. The chapter critically assesses the impact of the Guggenheim Museum Bilbao, the centerpiece in the Abandoibarra scheme. The narrative is based on fieldwork conducted by the author in the city of Bilbao. The chapter utilizes scholarly research, official sources, and reports in the news media to support the arguments. The chapter questions the viability of revitalization schemes based on urban megaprojects. Applying some of the elements in the revitalization mix to most cities may be unavoidable due to rapid and acritical adoption of policy discourses from center to periphery, but expecting to replicate one city's success in another context may prove extremely hard. The motivations of the Basque political elite to attract a Guggenheim museum go beyond the potential (and we might add, limited) urban regeneration benefits of a building, and can only be understood within the political context of the Basque Country and its relations with Spain. The case of Bilbao's revitalization has attracted significant attention as of late. This chapter uncovers the key issues surrounding Bilbao's transformation and puts the process in the context of capitalist globalization and the formation of globalizing cities.
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