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This study aims to take a discursive view on positive leadership (PL). A positive approach has gained momentum in recent years as appropriate leadership practices are implemented in organizations. Despite the turn toward discursive approaches in organization studies, there is insufficient evidence supporting PL as a socially constructed experience.

The present study addresses an integrative discourse perspective for capturing the PL concept as a social process within the public health-care context.

Four meanings of PL are highlighted: role-taking, servicing, balancing and deciphering.

The meanings shift the emphasis of certain PL definitions to a contextual interpretation. For scholars, the perspective demonstrates a multidimensional process approach in the desired organizational context as a counterbalance to one unanimously agreed-upon PL definition.

For leaders, an integrative discourse perspective offers tools for comprehending PL as a process: how to identify, negotiate and reconcile various PL meanings.

An integrative discourse perspective provides a novel perspective capturing the PL concept within the public health-care field.

This study aims to explore what characteristics contribute to the definition of relevance in business-to-business (B2B) marketing research and how/why different strands of B2B marketing maintain or lose their relevance.

This study is conceptual. It adopts a performative-phenomenal standpoint for B2B marketing research and approaches relevance through the concept of episteme, which is considered pivotal for understanding this phenomenon.

This study proposes four axioms that define the characteristics of relevance in B2B marketing research and discusses their implications for scholars and practitioners. Consequently, an action plan for revitalizing B2B marketing research is developed, comprising learning and temporal dimensions, resulting in nine different relevance types.

The central argument put forward in this study is that different research strands of B2B marketing have deeply rooted epistemic underpinnings that influence their interpretation of relevance. Consequently, fostering dialogue between practitioners and scholars is considered necessary to sustain relevance in B2B marketing research. B2B scholars are urged to think beyond their subspecialized silos and acknowledge how the business environment and the various strands of B2B marketing congruently shape B2B marketing relevance, while also embracing research methods that bring them closer to business practice.

Marketing practitioners and academics continue to drift apart. This study puts forward three recommendations to bring marketing academics and practitioners closer together.

The study contributes to the B2B marketing literature by grappling with the theory-praxis gap and critically exploring what constitutes relevance in B2B marketing research.

Purpose – Chapter 3 analyses if Russia's current problems in agriculture, particularly the slow growth of labour productivity are due primarily to the weak property rights of shareholders stemming from the privatisation and therefore attributed to Russia's failure to implement the family farm project as supposed by the World Bank and many other international institution.

Methodology – To compare the development of labour productivity and farm structure in Russia and the Baltic countries after decollectivisation.

Findings – The comparisons show that the outcomes in Latvia and Lithuania are not in fact any better than in Russia, even though large-scale farms here have largely been replaced by individual farms. They also show that the most likely explanation for the extremely poor results in Lithuania lies in the overly strong property rights of shareholders. Estonia's success compared to Russia's failure cannot be explained away by stronger property rights or family farming, but the reasons lie in the country's more successful application of Soviet farming traditions, the capability of the middle class of former Soviet farms to maintain and modernise large-scale production in capitalist conditions.

Originality/value of chapter – It calls into question one of the basic interpretations presented by World Bank, IMF, OECD and EBRD.

Purpose – To discuss the rural–urban dichotomy and its far-reaching implications, first and foremost from a rural sociological point of view, and at the same time, to structure the volume and present the individual chapters.

Methodology/approach – Literature review and analysis of scientific discourse.

Findings – The rural–urban dichotomy has been very persistent in demographic and other kinds of rural and urban research despite intense discussions about its shortcomings in nearly half a century. However, there are mounting arguments for alternative conceptions of rural–urban relations, some of which are found in the chapters in this volume.

Originality/value of chapter – This chapter presents some new ideas about the rural–urban dichotomy, and alternative, more realistic conceptions of rural–urban relations, at the same time as it gives an introduction to the volume.

Business relationships are considered long-term and stable. Furthermore, over time, business relationships are expected to become and remain “institutionalized”. The undertone is that this process is deterministic and inevitable. While the authors do not question the long-term nature of business relationships, they argue that the process of “institutionalization” requires more construct clarity. Consequently, they ask the following: What is the source of resilience in business relationships, and how are these relationships maintained over time?

To unravel these questions, the authors conducted an historical case study of a business relationship between a government buyer and a software seller extending over two decades.

The authors found that while the network around the business relationship is crumbling and all odds are in favor of relationship dissolution, the active maintenance work of key individuals in the relationship prevented detrimental effects and resulted in not only its continuation but also an increased degree of institutionalization.

The authors contribute to the Industrial Network approach (INA) by providing a non-deterministic approach to the typically taken-for-granted end phase of business relationships.

The findings illustrate that the process of institutionalization is manageable but requires hard work, highlighting managers as the principle vehicle of relationship maintenance.

The authors provide construct clarity around the process of “institutionalization”. In fact, they regard the process as reverse compared to the early interpretation in the INA literature in which a business relationship is assumed to start as a “clean slate” and then begins to represent the industry codes of practice over time. They found that “institutionalization” implies that a business relationship is no longer compared with nor is comparable to the institutional prescriptions; in contrast, the relationship has established its own rules and norms, which have been taken for granted by the buyer and seller organization.

Future is rarely explicitly addressed or problematized in business network research. This study aims to examine the possibilities of developing a business actor’s future orientation to network studies and imports ideas and concepts from futures research to support the development.

The study is conceptual and interdisciplinary. The authors critically analyze how extant studies grounded in the sensemaking view and process research approach integrate future time and how theoretical myopia hinders the adoption of a future orientation.

The prevailing future perspective is restricted to managers’ perceptions and actions at present, ignoring the anticipation and exploration of alternative longer-term futures. Future time is generally conceived as embedded in managers’ cognitive processes or is seen as part of the ongoing interaction, where the time horizon to the future is not noticed or is at best short.

To enable a forward-looking perspective, researchers should move the focus from expectation building in business interaction to purposeful preparation of alternative future(s) and from the view of seeing future as enacted in the present to envisioning of both near-term and more distant futures.

This study addresses the growing need of business actors to anticipate future developments in the rapidly changing market conditions and to innovate and change business practices to save the planet for future generations.

This study elaborates on actors’ future orientation to business markets and networks, proposes the integration of network research concepts with concepts from futures studies and poses new types of research questions for future research.