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Article
Publication date: 17 February 2023

Sangeun Oh, Soram Park and Hyejin Jung

Traditional Korean buildings do not differ significantly in form or structural style according to era or building type. The authors interpret this from a generative rather than a…

Abstract

Purpose

Traditional Korean buildings do not differ significantly in form or structural style according to era or building type. The authors interpret this from a generative rather than a typological perspective. The generation perspective considers factors forming the buildings and is connected to the prevailing thoughts of the era.

Design/methodology/approach

This study analyzes the generation method of seowon facilities in the Joseon Dynasty (1392–1897), focusing on the Dosan Seowon. Based on Koreans' long-term thinking, the authors applied the extracted architectural space generation layers for analysis, and present an integrated method of generation layers when the Dosan Seowon was built.

Findings

The immanent, physical and body perceptual layers presented for seowon formation analysis are represented by thought, form and territory. Specific aspects of these layers in the Dosan Seowon are analyzed, including the architectural arrangement that connects the land conditions with neo-Confucian courtesy and order, the collective architectural form considering the energy of yin and yang, and the elements of objects that affect the human body perception. This form of architecture was closely linked with and strongly influenced by monistic philosophy.

Social implications

After the Korean War, architects judged traditional buildings only by shapes, and quickly accepted Western architecture's forms. Presenting a generative perspective of traditional Korean architecture expands the theoretical research direction of modern succession.

Originality/value

This is the first attempt to examine the generation method based on the Dosan Seowon's generation layers.

Details

Open House International, vol. 48 no. 4
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 5 December 2023

Galen Trail, Hyejin Bang and Windy Dees

The purpose of this study was to compare four different consumer pathway models based on identity theory, attitude/loyalty theory, lifestyle theory and hierarchy of effects…

296

Abstract

Purpose

The purpose of this study was to compare four different consumer pathway models based on identity theory, attitude/loyalty theory, lifestyle theory and hierarchy of effects theory, each with associated instruments measuring connection to the team.

Design/methodology/approach

The authors did a two-study analysis, first collecting data from people aware of an NFL team (N = 218) and then an MLS team (N = 209) to determine which connection item performed better.

Findings

The authors found that the Consumer Pathway for Sport Fandom based on the hierarchy of effects theory and its associated interest measurement item performed better than the other three frameworks and items. The Interest item shared the most variance with games attended, games intending to attend, games watched via media and games intending to watch via media.

Originality/value

The Consumer Pathway for Sport Fandom represents the entire consumer spectrum from non-aware consumers all the way up to die-hard sports fans. This pathway will allow sport marketers to track their consumers from initial awareness of the product or service all the way through the brand relationship to ultimate loyalty.

Details

International Journal of Sports Marketing and Sponsorship, vol. 25 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 28 March 2024

Hyejin Kwon, Youngok Choi and Richard Hazenberg

The paper aims to explore the roles and impact of design in incubating and accelerating social enterprises. It aims to understand design’s influence on social enterprise…

Abstract

Purpose

The paper aims to explore the roles and impact of design in incubating and accelerating social enterprises. It aims to understand design’s influence on social enterprise ecosystems and in improving outcomes for social enterprises.

Design/methodology/approach

The study used an exploratory, qualitative approach, using case studies and interviews. The comparative case-study methodology was applied to evaluate the influence of design on the development of social enterprises in the UK and South Korea and identify critical issues in their utilisation of design. Empirical data included: in-depth case studies of design utilisation practices (UK = 6; South Korea = 15) and design applications (UK = 2; South Korea = 2) for the growth of social enterprise and its ecosystem; 27 social enterprise/design experts (UK = 17; South Korea = 10); and 22 social enterprises (UK = 12; South Korea = 10). Content and thematic analysis were used to synthesise the findings.

Findings

Findings demonstrate the differing influences of design on social enterprise, from improving products/services and business models to enhancing social enterprise ecosystem support and networks. Future directions are suggested for applying design for social enterprise growth, business stage development and systematising interactions between the social enterprise and design sectors.

Research limitations/implications

The research is based on case studies from only two countries. Further, the adoption of working definitions of social enterprise in the countries may result in the research underestimating the heterogeneity of social enterprise.

Practical implications

The findings contribute to optimising efficient ecosystem development to improve social enterprise competitiveness and innovation.

Originality/value

This paper establishes a research foundation on design for social enterprise, offering theoretical and practical insights into its impact on growth.

Details

Social Enterprise Journal, vol. 20 no. 3
Type: Research Article
ISSN: 1750-8614

Keywords

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