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1 – 10 of over 19000Hung Vu Nguyen, Long Thanh Do, Cuong Van Hoang and Phuong Thi Tung Nguyen
While interior public space can be one of the most important criteria in designing high-rise residential buildings in urban environments in practitioners’ opinion, this study aims…
Abstract
Purpose
While interior public space can be one of the most important criteria in designing high-rise residential buildings in urban environments in practitioners’ opinion, this study aims at investigating the importance of this criterion from consumers’ lifestyle standpoint. In particular, this study aims to examine the effects of different lifestyle orientations on consumers’ preference for this housing feature. Three relevant lifestyles are investigated including independence, family-orientation and homebody.
Design/methodology/approach
Survey data were collected from 331 owners of high-rise apartments in three residential buildings in urban areas.
Findings
The research results revealed significant and positive effects of independence and homebody lifestyle orientations on consumers’ preference for interior public spaces. Interestingly, a family-oriented lifestyle was found to negatively moderate the effect of a homebody lifestyle on the preference, providing evidence for possible exclusive impacts of different lifestyle orientations on the preference.
Originality/value
This study emphasizes the exclusive impacts of different lifestyles on consumers’ preference for housing features that need to be considered by developers and marketers when designing consumer positions and marketing strategies.
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Streaming video on demand (SVOD) services are comprised of digital media content creation and content distribution that provide a vast array of genre content playable on an…
Abstract
Purpose
Streaming video on demand (SVOD) services are comprised of digital media content creation and content distribution that provide a vast array of genre content playable on an assortment of different technology platforms. Additionally, these digital services are equipped to collect data and information on consumers. However, these services do not capture extensive consumer demographics, lifestyles or personalities information.
Design/methodology/approach
To resolve this discrepancy, collecting external information such as complete demographics, personalities and lifestyles of consumers can be useful in advancing SVOD consumer behavior knowledge. This study examined how consumer demographics, lifestyles and personalities may predict SVOD genre consumption and SVOD platform consumption. A survey was executed and disseminated to collect consumer information across these dimensions. Multiple linear regressions and a structural equation model were formed to explicate variance.
Findings
Consumer demographics, lifestyles and personalities’ information do predict SVOD genre consumption and SVOD platform consumption.
Originality/value
Media selection and trait theory have not been applied to understanding unexplained variance behind consumer media consumption, and are often used to predict media consumption variance among consumers. These findings illustrate that, while digital consumer touchpoints are necessary to collect and analyze, marketers should not lose sight of easily-obtainable consumer data, much of which dictates consumption choices.
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This study describes anti-consumption lifestyles and the effects of such lifestyles on the acceptance of commercial sharing systems (CSS). The purpose of this paper is to…
Abstract
Purpose
This study describes anti-consumption lifestyles and the effects of such lifestyles on the acceptance of commercial sharing systems (CSS). The purpose of this paper is to investigate the different types of anti-consumption lifestyles and their influence on consumer’s attitudes and purchase intentions toward CSS, and to verify the moderating effect of the variety-seeking tendency.
Design/methodology/approach
Structural equation modeling is used with data collected from 537 consumers. The chosen types of CSS are the corporations of Socar (a car sharing service in Korea) and Airbnb (a global accommodation sharing service).
Findings
The results indicate that the anti-consumption lifestyles consist of frugality, voluntary simplicity, environmental protection, small luxury and tightwadism; anti-consumption lifestyles affect the acceptance of CSS; and the effects differed according to the variety-seeking tendency. These results suggest that anti-consumption lifestyles differently influence consumer’s behaviors toward using CSS, and there is a moderating effect partially depending upon the variety-seeking tendency.
Originality/value
The contribution of this study is that it verifies the different types of anti-consumption lifestyles and their effects on consumer’s attitudes and purchase intentions toward CSS, which is an area that has remained unexamined in the literature. Marketers will be able to use the knowledge obtained herein on the various types of anti-consumption lifestyles to motivate consumers to use sharing services, and will also be able to establish a consumer strategy in sharing business practice.
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Yanqun He, Deqiang Zou and Liyin Jin
The objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and their influences on a number of consumption variables such as brand…
Abstract
Purpose
The objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and their influences on a number of consumption variables such as brand preference (local versus foreign), attitudes toward innovative products, luxury consumption, impulse purchases, etc.
Design/methodology/approach
Survey data were collected from 1,317 consumers across 17 cities in China. Five lifestyle factors were identified and further verified through a confirmatory factor analysis. Multiple regression analyses were performed to explore the relationships between lifestyles and consumption patterns.
Findings
The results showed that affluent Chinese consumers, though apparently similar in terms of wealth possession, exhibited very different patterns in their purchase and consumption behaviors. For instance, consumers with a salient “need‐for‐uniqueness” trait were found to be quite contingent on consuming goods for being distinctive. The price conscious consumers were somehow over‐confident in their purchase decisions, resulting sometimes in impulse buying. A third group of people were found to often disguise their consumption behaviors with an explicit orientation for public interests, e.g. environmental protection. Compared with those who seek respect from others, consumers with strong needs for achievement were found to be more pragmatic and tended to be self‐oriented.
Practical implications
Findings from this study provides a useful framework for marketers to link their products to various lifestyle groups of affluent Chinese consumers, thus enhancing their marketing productivity and profitability in the Chinese market.
Originality/value
Despite the large body of lifestyle studies, very little research has focused on the Asia Pacific region. The current study provides an extensive empirical investigation, on which marketers may better approach affluent Chinese consumers with various lifestyles.
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Won-Moo Hur, Hyun Kyung Kim and JungKun Park
The primary purpose of this research is to draw out in-depth lifestyle characteristics which can be used in new product development and marketing. To achieve this goal, this…
Abstract
Purpose
The primary purpose of this research is to draw out in-depth lifestyle characteristics which can be used in new product development and marketing. To achieve this goal, this research aims to explore US female household consumers ' lifestyle structures regarding food-related AIO and identify the values that discriminate best among different consumer segments.
Design/methodology/approach
A total of 518 US female consumers aged between 20 and 65 participated based on multi-stage stratified random selection of age. The cluster analysis was performed to identify meaningful segments.
Findings
Six segments of Wellbeing-oriented, Social- and dining-oriented, Family-oriented, Innovation- and action-oriented, Price-conscious, and Convenience-oriented were found. These segments show differences in motivation for buying kitchen appliances, evaluation of quality aspect of foods, consumption situations, and in socio-demographic characteristics.
Research limitations/implications
These results identify that a product-specific lifestyle helps one to understand the market better than product function even in a technology-oriented industry. Consumer electronics companies should concentrate on their potential target market and understand their specific needs.
Originality/value
The study found that refined and modified AIO-based research is effective in terms of consumer lifestyle analysis. In addition, employing the combination of multivariate analytical techniques made it possible to attain the major objectives of the study
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Lifestyle centres are emerging retail locations and yet have not been included in past studies of shopping centres. The purpose of this paper is to explore whether and how…
Abstract
Purpose
Lifestyle centres are emerging retail locations and yet have not been included in past studies of shopping centres. The purpose of this paper is to explore whether and how individual and retail characteristics impact consumers' patronage behaviours at three popular retail locations (i.e. central business districts, lifestyle centres, and traditional enclosed shopping malls) in the USA and understand consumers' perceptions of the three different retail locations.
Design/methodology/approach
A mail survey was conducted and 410 surveys were returned. Multiple regression analyses and t‐test were conducted to test proposed hypotheses.
Findings
This study revealed that shopping orientation, importance of retail attributes, and beliefs about retail attributes influence patronage behaviour (i.e. shopping frequency) at the three retail locations. Additionally, consumers' responses suggest that they did regard lifestyle centres differently from the central business district and the traditional enclosed shopping mall on many aspects of the retail attributes examined in this research.
Research limitations/implications
This study is limited in that respondents were consumers of a specific geographic area with certain retail locations. Findings may not be generalizeable.
Practical implications
Understanding how consumers evaluate the three retail locations enables practitioners to develop and/or revise their retail strategies in order to be competitive in the current market.
Originality/value
This is the first study investigating consumers' perceptions of three major retail locations by including the newly emerging lifestyle centres in the USA.
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Arham Adnan, Asad Ahmad and Mohammed Naved Khan
The purpose of this paper is to identify what lifestyles best explain and impact ecological behavior among young Indian consumers.
Abstract
Purpose
The purpose of this paper is to identify what lifestyles best explain and impact ecological behavior among young Indian consumers.
Design/methodology/approach
This paper adapts the lifestyle scale developed by He et al. (2010) and the Actual Commitment scale to the Indian context to describe its impact on the young consumer’s ecological profile. The study is based on an extensive literature review. The data were obtained from a questionnaire handed out to a sample of 250 students. With the information obtained, and after the scale validation process, a structural equation analysis has been conducted.
Findings
Findings of the study highlight that environmental patterns and lifestyle factors are those that best characterize the ecological market segment. This group of young consumers is characterized by their self-identity and a feeling of uniqueness. They are people who always try to improve themselves and take actions which pose a new challenge for them. They are also characterized by having an ecological lifestyle, selecting and recycling products and taking part in events to protect the environment. This type of consumer is a present and future investment for firms that are committed to the environment.
Originality/value
The results of this study might interest consumer behavior researchers and those firms that care about the ecological consumers. Moreover, previous studies have not dealt with young consumers. Further research is needed including new psychographic variables.
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The purpose of this paper is to investigate the interrelationships among fashion lifestyle of social-local-mobile (SoLoMo) consumers as individual characteristics, perceptions of…
Abstract
Purpose
The purpose of this paper is to investigate the interrelationships among fashion lifestyle of social-local-mobile (SoLoMo) consumers as individual characteristics, perceptions of the value of showrooming and webrooming and omnichannel shopping intention as choice/purchase behavior, and product review sharing intention as a post-purchase behavior.
Design/methodology/approach
Participants were 601 SoLoMo consumers who were drawn from a US consumer panel. Structural equation modeling was used to test the hypothesized model.
Findings
This study found that SoLoMo consumers’ perceptions of the value of showrooming and webrooming were antecedents of their omnichannel shopping intention, which had an influence on their intention to share product reviews. SoLoMo consumers’ brand prestige-based fashion lifestyle did not affect the perceived value of webrooming and had a negative influence on perceived value of showrooming. SoLoMo consumers’ information-based and practicality-based fashion lifestyles affected the perceived value of showrooming and webrooming. Interestingly, SoLoMo consumers’ personality-based fashion lifestyle did not have an influence on the perceived value of showrooming and webrooming.
Originality/value
This study provides the theoretical understanding of the interrelationships among SoLoMo consumers’ fashion lifestyle, perceived value, omnichannel shopping intention and product review sharing intention. This proposed model offers fashion retailers useful insights regarding the development of efficient omnichannel strategies based on SoLoMo consumers’ individual characteristics and perceptions. Finally, the results of this study engender important literature and knowledge related to omnichannel retailing and marketing.
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Michaela Jánská, Marta Žambochová and Pavol Kita
Health is an essential issue in the motivation to eat organic food. The aim of the study is to investigate the relationship if people who have a positive view of a healthy…
Abstract
Purpose
Health is an essential issue in the motivation to eat organic food. The aim of the study is to investigate the relationship if people who have a positive view of a healthy lifestyle (want to live healthy) have an influence on the tendency to buy organic food.
Design/methodology/approach
The analysis of secondary data dealing with the issue was supplemented by primary data. In order to meet the main aim, a preliminary objective was set which was to determine the influence of socio-demographic factors on the recommended lifestyle. Specifically, the largest statistically significant difference in influence on healthy lifestyle was gender, followed by education and age. The survey was conducted in the period of January–May 2019 on a sample of 1,373 respondents from Slovakia.
Findings
The data was evaluated by means of selected specific statistical methods (Kruskal–Wallis test, Man-Whitney test and Decision tree methodology). The results of the research verified that the lifestyle of Slovak consumers has an influence on the consumption of organic products and that people who practise healthy eating buy organic food more often. Our research has shown that lifestyle is increasingly influencing consumer purchasing behaviour.
Originality/value
The results showed that today's healthy lifestyle increases the demand for healthy food among potential consumers. Furthermore, the presented results of our research in Slovakia could establish some basis for conducting similar research in other European countries.
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Norzieiriani Ahmad, Azizah Omar and T. Ramayah
The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in relation to…
Abstract
Purpose
The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in relation to their lifestyles.
Design/methodology/approach
This paper provides a general review of the literature regarding the influence of lifestyles on consumer intentions to repurchase online.
Findings
The paper provides marketers with insights into how knowledge about lifestyle factors can be integrated into marketing and advertising strategies.
Practical implications
The results of this study will provide some ideas and practical suggestions which can be implemented particularly in online shopping in order to improve its continuance (i.e. customer retention strategies) as effective means of maintaining the subscriber base, market share and overall revenue of online businesses.
Originality/value
This paper delineates the importance of understanding consumer lifestyles and its effect on continuance intention that allows online marketers to predict prospective online shoppers' intention to repurchase more easily.
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