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The purpose of the study is to delve the influencing factors of sustainable entrepreneurship among SMEs in Malaysia. The heightened awareness in sustainable development coupled with globalisation has created immense aspiration, enthusiasm and interest in the trajectory of sustainable entrepreneurship. With this set of circumstances, the objective of the study is to explore the possible predictive factors that enhance sustainable entrepreneurship among Malaysian small and medium enterprises (SMEs).

This study examined the relationships between sustainable entrepreneurship, entrepreneurial orientation, sustainability orientation and entrepreneurial bricolage through the lens of a resource-based view, upper echelons theory and corporate social responsibility. A total of 102 responses from a survey instrument from Malaysian SMEs were analysed using partial least squares-structural equation modelling.

The results indicated that the entrepreneurial orientation is associated with the degree of sustainable entrepreneurship, and is mediated by the role and degree of entrepreneurial bricolage.

This study highlights the importance of sustainable entrepreneurship among SMEs with respect to the heightened societal and environmental awareness among consumers and international regulation concerning environmental protection.