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Constructed upon knowledge-based view, the study examines the influence of internal marketing on knowledge management processes and the indirect association of knowledge management processes with organizational performance through mediating role of knowledge worker satisfaction.

This study used a sample frame of 536 academic and administrative employees from higher education institutions in China; structural equation modeling was performed using Smart PLS 3.2.8.

The outcome reveals that internal marketing has a significant impact on knowledge management processes. The results revealed a direct insignificant impact of knowledge management processes on organizational performance; the study found full mediation of knowledge worker satisfaction on the linkage between knowledge management processes and organizational performance.

Outcomes of this research strengthen the universities’ experience of knowledge management and recommend how academics and administrators of higher education institute can value knowledge worker satisfaction, which in turn improves organizational performance.

Although, there is an increased significance of knowledge management in higher education institutions, there is a lack of research that examines the enabling factors and outcomes of knowledge management practices. The present study is one of the first studies to ascertain the relationship of internal marketing, knowledge management processes, knowledge worker satisfaction and organizational performance. This is one of the initial research studies that not only empirically examines the interrelationships among these variables but also enlightens insights into the current literature by instantaneous investigation of the mediating role of knowledge worker satisfaction.

The study explores the impact of knowledge-oriented leadership (KOL) on knowledge management (KM) processes and the indirect relationship of KM processes with organizational performance (OP) via mediating the role of creative organizational learning (COL) in cross-cultural settings.

This research used a survey structure of 784 faculty and admin personnel from higher education institutions in China and Pakistan. Smart-PLS, 3.2.9 was used to perform analysis.

The result shows a significant positive influence of KOL on KM processes and KM processes on OP via the partial mediating effect of COL in China, Pakistan and the overall sample. The multi-group analysis confirmed the substantial differential effect of KOL on KM processes.

Outcomes of this research affirm KM's university practice and recommend how higher education academics and administrators prioritize KOL, KM processes and COL while strengthening OP in a culturally different environment.

The current research is among the initial experiments to determine KOL, KM processes, COL and organizational (University) performance relationships in a culturally different environment. The study is among the initials that just not empirically explore the associations between the factors but sheds light on existing literature by immediately exploring COL's mediating position in China and Pakistan's HEIs.

Drawing on the knowledge-based view, the purpose of this paper is to investigate the interrelationship between Knowledge Management (KM) processes, Knowledge Worker Satisfaction (KWS) and Organizational Performance (OP). Additionally, the study further seeks to identify the combinations of KM processes and KWS dimensions that can lead to enhanced OP.

Data were collected from 248 academics and administration employees of Higher Education Institutions (HEIs). The relationships were tested using SmartPLS 3.2.7. The study also employed fuzzy set Qualitative Comparative Analysis (fsQCA) for examining configurational paths.

The results of the study revealed that KM processes significantly affect KWS and KWS enhances OP in HEIs. Based on fsQCA, the results revealed multiple configurational paths to improved OP.

There is significant lack of research that ascertains the inter-relationship between KM processes, KWS, and OP. This is one of the initial studies that examines the relationship of KM processes, KWS, and OP in HEI’s. From a methodological perspective, the study contributes by combining symmetric and asymmetric statistical tools in KM literature. fsQCA helps to understand the interactions that might not be immediately obvious through traditional symmetric methods.