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Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

Examines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on advertising in China is in the early stage of its development and whilst many areas have been researched, there are many more yet to be touched. Concludes that the research is seldom based on established theoretical or conceptual framework and the research methods and types of analysis used have not been very advanced when compared to general advertising research.

The purpose of this paper is to examine if corporate entrepreneurship in terms of innovation and proactivity that has been developed in the international joint ventures (IJVs) in the Chinese cultures.

A structured questionnaire with a systematic sampling approach was adopted and sent to 800 firms (400 from the manufacturing industry and 400 from the servicing industry) in Beijing. Descriptive statistics, correlation analyses and stepwise multiple regression were used.

Corporate entrepreneurship exists in the IJVs, yet the Western‐Chinese JVs are more innovative and proactive. It is found that organisational variables such as flexibility, operational delegation, control system and the implementation of differentiation or growth strategy are significantly related to both innovation and proactivity. However, organisational variables on strategic delegation and risk‐taking culture are significantly related to proactivity only. On the other hand, the implementation of cost leadership is found to be unrelated to either innovation or proactivity.

Since the sample was drawn from IJVs in Beijing, comparative studies could be done on IJVs across different cities in China.

The significant results provide insights for studying the cultural context of China's IJVs.

Asian‐Chinese JVs have to improve corporate entrepreneurship posture in their management. This will attract professionals with international experience from different parts of the world to work in China's IJVs.

The entrepreneurial posture of an IJV can be measured in terms of its ability on innovation and proactivity. It provides benefits to both foreign and local partners in terms of local knowledge, access to market, and cost consideration as well as technological and skills transfers.

As the market of Greater China is becoming increasingly important for multinationals, the purpose of this paper is to investigate the relationship between the personal values and shopping orientation of working adults in Shanghai, Taipei, and Hong Kong.

The total sample of 454 included adult working Chinese from Shanghai, Taipei, and Hong Kong. Factor analysis was performed to identify separately the shopping orientations and dimensions of the personal values of the subjects. ANOVA analysis was then used to examine the differences among the subjects in terms of their shopping orientation and personal values. Lastly, correlation analysis was used to examine the relationships between dimensions of personal values and shopping orientations.

As expected, the results showed that Chinese consumers in Greater China shared similar personal values, but differences were found in their shopping orientation. Significant relationships were found between dimensions of personal values and the eight shopping orientations. Among the dimensions of personal values, self‐actualization played a major role in six of the eight shopping orientations, with shopping gender roles and economic shopping being the exceptions. Personalized shopping, advertised specials, and shopping for self‐satisfaction were found to be the three major shopping orientations that were closely related to personal values. Shopping gender roles and economic shopping were found to be unrelated to any personal values as they reflect individual short‐term goals rather than long‐term values.

The Shanghai data were collected using judgment sampling as there are regulations that restrict the distribution of questionnaires in public streets in mainland China, whereas the Taipei and Hong Kong data were collected using random sampling. Different collection methods in the sampling process may have led to a problem regarding the representativeness of the sample.

Among the dimensions of personal values, self‐actualization played a major role in shopping orientation. The self‐actualization needs of consumers could be achieved through smart shopping and bargain hunting, but also through personalized shopping and shopping satisfaction. Because consumer shopping satisfaction is generally not high in Greater China, improvements could be made to enhance shopping satisfaction by providing a shopping environment that enables consumers to demonstrate their intellectual thinking and that meets their self‐actualization needs. Personalized shopping is also important for Chinese consumers who prefer closer personal relationships with salespersons.

Various studies have focused on the classification of the shopping orientations of consumers from different perspectives, but few studies have investigated the influence of personal values on shopping orientation, especially in the Greater China market.

Differences in cultural values may result in perceptual differences and thus necessitate the use of different advertising message strategies in different cultures. This paper tests the relationship between cultural values and advertising message strategies employed in service advertising using the affective response approach, rather than content analysis. The results show that Hong Kong advertisers use significantly more transformational messages than in US services advertising. Advertising message strategies and cultural values often relate in a non‐random way. Informational message strategy and realistic culture are found to be strongly associated. When societies are more materialistic, advertisers are more likely to use transformational messages due to the high correlation between materialism and brand image. The result also shows that masculine culture, and cultures with long‐term orientation, idealism or low individualism are more likely to adopt transformational message strategy.

Differences in cultural values may result in perceptual differences and thus necessitate the use of different advertising information content in varying cultures. Intends to test the relationship between cultural values and the information cues employed in service advertising, using an affective response approach instead of the traditional cognitive response approach (content analysis). The results show that Hong Kong has significantly more information cues than does service advertising in the USA. The results also show that information content and cultural values often relate in a non‐random way. The use of price cues is associated with power‐distance, due to the close relationship between price and status. People from masculine cultures prefer performance information cues, as to them achievement and status are important for indicating success. People in less individualistic cultures with high uncertainty avoidance prefer content cues, in order to protect group interests and eliminate uncertainty in buying decisions. Information cues on availability tend to be appreciated in long‐term orientation cultures with high power‐distances. However, no relationship was found between quality cues and cultural values.

Attempts to segment the female consumers’ market in Greater China (the People’s Republic of China, Taiwan, and Hong Kong) by employing principal component factor analysis and cluster analysis. Psychographic dimensions were generated and the factor scores were computed and used in cluster analysis to develop psychographic segments of the female consumers’ market in Greater China. Four distinct segments were identified and these were labelled as “conventional women” (40.7 per cent of the sample), “contemporary females” (21.9 per cent), “searching singles” (19.4 per cent) and “followers” (18.1 per cent).

This study aims to investigate the relationship between successful brand advertising campaigns in China and various factors such as message/creativity, media selection, market research, competition, market share, product uniqueness, and agency/client relationships.

The data for the study were collected by mailing a questionnaire to 283 advertising agencies executives who were selected from the All‐Asia Ad Agency Guide. A total of 1,086 questionnaires were sent out and 163 were returned for a response rate of 15 per cent. Factor analysis was first used to identify various success factors, and ANOVA was used to compare the means of each factor related to the degree of success of the campaign. Correlation analysis was then used to examine the relationship between successful brand advertising campaign and various success factors.

The results of the ANOVA indicate that there are significant relationships between some items in each factor and the degree of success of an advertising campaign. Correlation analysis further reveals that message/creativity, media selection, market research, market share, and product uniqueness are significantly related to the success of brand advertising in China. No significant relationship is found between brand success and competition or agency/client relationship.

The respondents may have been biased about the extent to which their advertising campaigns are successful or how creative an advertisement should be. Their perceptions of successful or creative advertising could be very different, especially in relation to those questions that asked respondents to critique their own work. All of these affect the rigor of the study. Another limitation of the study is the low response rate. If the sample size had been large enough, comparisons could have been made concerning the correlates of successful brand advertising across different regions in China.

In addition to providing researchers with further understanding of brand advertising in China, this study provides some insights about the ways in which multinational advertising managers contribute to successful brand advertising.

This paper aims to map information literacy literature in social sciences and humanities published during the period of 2001-2012.

The data for the study are obtained from Scopus, accessible at www.scopus.com. Study used the Transformative Activity Index (TAI) and relative citation impact (RCI) to know the impact of most productive countries and prolific institutions. The SCImago Journal and Country Rank accessible at www.scimagojr.com/ was used to determine the SCImago Journal Rank and source normalized impact per paper.

The study found that 1990 documents originating from 79 countries were published in this study area. These papers are published in 160 journals with an average ∼12.51 papers per journal. These papers have been cited 10,025 times with ∼5.0. average citations per publication. Study also found that information literacy literature is published in 16 languages and the majority of the papers are in English, 1,879 (94.4 per cent). The highest growth of publications (106.7 per cent) was found in 2005. The USA contributed the highest number, 1,035 (52 per cent) papers. Moreover, of the 15 most productive countries, three recorded TAIs >100, and 12 countries recorded TAIs <100. In all, 160 institutions worldwide have contributed in information literacy research. Study also found that maximum literature published on the subject by a single author is 828 (41.6 per cent). Universidad de Granada, Granada, Spain has produced the highest number of papers (24, or 1.2 per cent) and received 61 (0.6 per cent) citations, while University of Strathclyde has the highest RCI (∼2.7) for its publications. Pintos, María from Universidad de Granada has published the maximum number of papers (18) that have been cited 78 times.

The study endeavors to showcase information literacy research outcomes in social sciences and humanities. It involves quantitative analysis of the literature in this domain using bibliographic elements such as keywords, authors, affiliation, publication and citations.

No study has been conducted so far to map the information literacy literature in social sciences and humanities. Study will be useful in understanding the progress on information literacy in the area of social sciences and humanities. The study is significant for social scientists to foster further research in this emerging area.