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This research aims to explore the origin of tourism public relations (PR) in Thailand as practiced by the State Railway of Siam (SRS) prior to the Second World War when rail travel was still a new form of transportation in the country.

The study approach is documentary research involving an in-depth examination of both published and unpublished documents of a special collection of the SRS archives conducted in a fact-based and descriptive manner.

In the first half of the 20th century, a period of global economic uncertainty, the SRS performed the role of the government's PR division, with one of its important tasks being to promote travel and tourism in the country among both Thais and foreigners. The SRS incorporated the use of PR materials including advertisements, films, guidebooks, speeches, events, pre-arranged press activities and sales promotions in its activities. The current study explores the SRS's strategies employed in the creation of integrated and place communication campaigns to promote its train service and tourism throughout Thailand via its railway network.

The findings of the study reveal the PR efforts carried out by the SRS, which utilized a variety of communication tools in tourism promotion. This can lead to a better understanding of global tourism PR history and more specifically the development of tourism PR in Thailand and throughout South-East Asia.

The results add to the body of knowledge of how integrated marketing communication, place branding and professional PR activities evolved in Thailand.

The research fills a gap in the history of tourism PR and its relation to broader social and economic structures in Siam prior to the 21st century. It also reveals the little explored topic of how the railway engaged in historical path of PR practices and how they relate to a country's specific PR development outside of the highly researched U.S. context.

Since the end of the twentieth century a movement has been observed, both in geography of tourism and in fashion, spreading to districts located on the outskirts of cities. This is the case of Château Rouge, located in the 18th arrondissement of Paris. For years considered as a “no-go-zone,” the district is now experiencing parallel phenomena of “off-the-beaten-tracks” tourism and fashion development. This chapter analyzes the processes and actors behind the expansion of the tourism perimeter and the diversification of fashion venues, as well as the implications of these developments for the city of Paris.

This paper aims to present a data mapping analysis that can be used for aligning the studio course with the United Nations (UN) Sustainable Development Goals (SDGs) by teaching professionals.

The UN 2030 Agenda for Sustainable Development Goals (SDGs), released in 2015, has received global attention from various disciplines and sectors. Professional organizations in architecture have accelerated the engagement between their members and SDGs. This paper analyzes the two volumes of the Architecture Guide to the UN 17 Sustainable Development Goals prepared by the efforts of professional organizations or consortiums and published by the UIA between 2018 and 2020. The buildings presented as best practices in these guidebooks were analyzed to demonstrate various ways of capturing the SDGs in the architectural studio when designing the course content, process and teaching materials.

The analysis presents the kinship among the SDGs and architectural concepts, which are retrieved from the sample buildings in the guidebooks. The findings also refer to the targets for each goal to generate an easily applicable pedagogical path in architectural education. The results are presented as a model approach for SDG-focused studio teaching.

An in-depth review of the literature reveals the need for research based on SDG-focused pedagogies and the UN Architecture Guide.

This study aims to explore the perception among the tourism stakeholders about Halal tourism competitiveness, challenges and opportunities in Aceh, a Sharia-law tourism destination.

This study adopted the qualitative research method and used in-depth interviews with purposively selected 13 Halal tourism stakeholders in Aceh.

This study found that the Indonesian Government has aggressively promoted Aceh as one of its main Halal tourist destinations. Despite its popularity in the growing and lucrative Muslim market, the understanding of Halal tourism in Aceh among its stakeholders is still at its infancy level. Besides, although Aceh is a Muslim-majority region, its Halal facilities and services, especially the Halal certification for their foodservice industry, are still lacking compared to their neighbouring competitors.

This study confirms the scarcity of stakeholder understanding and support challenged and undermined Aceh’s Halal tourism competitiveness. As such, this study sheds light on the original insight that stakeholders’ limited comprehension and backing can hinder Aceh’s Halal tourism competitiveness.

CPTED’s premise to the improvement of quality of life (QOL) is crime prevention and safety, and yet there is little concern for the impact of CPTED implementation to QOL when the crime increases after the interventions.

This study systematically analyzed articles both quantitatively and qualitatively.

This study found that the CPTED–QOL relationship discussion was highly inadequate in research. Improvement of QOL has been elevated to an unquestionable and certain truth of CPTED and yet the evidence on this is highly inconclusive.

This study is a contribution to the CPTED–QOL discussion that has been lacking.

Globally, the COVID-19 pandemic has been in effect since 2019. It has impacted people's lives differently, and education is one of the biggest challenges. In Myanmar, apart from the pandemic, the Coup d’état in 2021 crippled development across many sectors, including education. Consequently, they interfered with Myanmar's progress toward inclusive education in line with Sustainable Development Goal Four (SDG 4). A brief overview of Myanmar's progress and challenges in implementing inclusive education is provided in this chapter. Furthermore, it aims to bring ideas on how inclusive education in Myanmar could improve in the aftermath of the pandemic and coup.

Building industrial clusters is getting much more political attention and strategic orientation in all developing countries. This study started by revising the conceptual and theoretical frameworks for industrial clusters, followed by some insights and contributions about empirical bases for clusters' dynamics and processes. The study focused on the case of Agadir Agreement between four Arab countries (Egypt, Jordon, Morocco, and Tunisia), which was initiated after the Euro-Mediterranean partnerships, and the rationale of the agreement was based on the concept of cumulative value-added origin. The study based its methodology on analyzing the international and bilateral trade flows of six industrial goods from the automotive sector among the four countries and with the EU countries to detect the degree of industrial collaboration and the achieved success of each country in this sector. The study indicated that the four countries used the concept of industrial clusters for economic development, but the results of the analysis showed that till now Agadir Agreement only achieved a shallow integration, while failed to deeply integrate as one big collaborative industrial cluster.

Engaging with customers and addressing unmet value have become increasingly challenging within multi-stakeholder environments of service innovation. Therefore, this paper aims to address this challenge by studying how strategic design abilities address unmet value in service engagement strategies.

The authors conducted a qualitative inductive study at a multinational corporation and interviewed marketing and design professionals on their innovation practices in service engagement strategies.

From the inductive analysis, this study identified three strategic design abilities that effectively contribute to addressing unmet value throughout the co-evolving process of service engagement: envisioning value, modelling value and engaging value. Based on this, this study proposes the emerging co-evolving loop framework of service engagement strategies.

The limitation of this emerging theory is a lack of broad generalizability with mutual exclusivity or collective exhaustiveness across industries. A theoretical implication of the framework is the integration of strategic design and services marketing towards co-created engagement strategies.

The service engagement loop framework can be of great value to service innovation processes, for which an integrated, cross-functional approach is often missing.

The findings further suggest that next to a methodological skillset, strategic design abilities consist of a distinct mindset.

This paper introduces strategic design abilities to address unmet value and proposes a novel co-evolving loop framework of service engagement strategies.

This paper aims to examine accessibility in the built environment and tries to determine the physical and attitudinal barriers affecting Persons with Visual Disabilities' (PWVDs) experience on the University of Jordan (UJ) campus.

This is a descriptive mixed-methods study, based on the following: data collection regarding PWVDs' services at UJ; semi-structured interviews with PWVDs and with some employees at UJ; observations, photographs and direct measurements during campus tours; accompanying one student with poor eyesight when navigating through UJ campus; then, analyzing data in light of the national code's accessibility checklist.

UJ campus suffers from many shortcomings regarding accessibility; these include an insufficient pedestrian environment, limited tactile paths, low illuminance levels in lecture halls and other inadequate services. Besides, there are many infringements on PWVDs' paths, due to either new expansions or unconscious behavior. Moreover, interpersonal barriers prevent PWVDs from using assistive equipment and accommodation. The study concludes that preserving pedestrians' rights, monitoring new expansions, renovating the UJ campus in accordance with national codes and international standards, improving PWVDs services and awareness-raising programs are needed to ensure accessibility for PWVDs.

New legislation has been recently passed regarding accessibility in Jordan, and – on the UJ campus – the first phase of tactile paving has been installed. This paper is believed to be the first of its kind to evaluate PWVDs' services following the new changes. The study's methodology might also be deemed useful to stakeholders when enabling the built environment.