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The purpose of this paper is to develop a better understanding of the presence of “green‐collar workers” in organizations, including whether their perception of the organization with regard to environmental activities would affect their willingness to recommend the employer to others. It also aims to analyse generational differences with regard to this phenomenon.

The study used a survey developed from other research on green‐collar workers. It was distributed electronically and the data analysed using primarily χ² and analysis of variance (ANOVA).

There were differences in knowledge levels regarding environmental topics such as the Kyoto treaty and the Green‐Collar Jobs Act. Significant correlations were also found among the variables of generation, willingness to recommend employer, and importance of school/workplace being environmentally friendly.

The use of an online survey was a limitation due to the need for technology access to respond. Despite this limitation, subjects included sufficient members of all four generations to perform the analyzes.

Organizations that are trying to “go green” may well benefit from improved employee relations as a result. Employees who are interested in environmental issues will more likely recommend their companies to others when they feel the organization reflects their interest.

Other studies have not included gender or generational aspects of the issue of environmentalism in their work. This empirical study also investigates the relationship between organizations’ environmental activities, employee perceptions of the organization, and their willingness to recommend their company to others.

THE publication last month of the long‐anticipated Report of the Departmental Public Libraries Committee is, of course, the principal recent event. It is too long to allow us to give a full account of its arguments and conclusions, and in common with all who work for libraries we must return to it again and again in the future. It may be said, however, that it will allay the fears of those who thought that one result of the Committee's deliberations would be to support and to suggest the implementing of the Report of the Adult Education Committee of the lamented Ministry of Reconstruction, which would have handed over the public libraries of the country as a gift to the directors of education. This report does nothing of the kind; it even suggests that as public opinion is clearly opposed to such a course, the libraries should remain in the hands of those who made them an admitted success even under the adverse conditions of the limited rate. Thus the way is open to real progress, and the very confined conditions which would be a necessary result of the absorption of libraries in the official education machinery are not immediately to be dreaded.

This paper aims to present innovative information and communication technology (ICT) infrastructure specifically designed and optimized for the tourism sector. The case presented, “La Valle del Pensare lungo il corso del Potenza”, has been conceived with the aim of providing a digital infrastructure to ten municipalities in the Marche Region (Italy), nestled among the valley of the Potenza River. This research project is aimed at developing an important communication system that facilitates the tourist routes of mining attractions and specific thematic routes across the territory, promoting historical centers, cultural heritage, green areas and interesting places.

“La Valle del Pensare” information system has the main feature of being scalable and multi-purpose, as the contents can be managed and conveyed through the website, app mobile, totem touch screen and standard tourist signage. It is integrated and modular and allows to manage multiple information, ensuring an interoperable and multi-channel approach. It is designed for small municipalities in the province of Macerata to connect the territory’s resources and activities through a network.

This work represents an important communication system, i.e. innovative ICT infrastructure that facilitates the tourist routes of mining attractions and specific thematic routes across the territory. Thanks to the collection of user-generated data, the platform allows monitoring of usage statistics and performances. In this way, the municipalities can infer useful information about user’s preferences and needs. The paper also discusses how “La Valle del Pensare” gives identity to the territory, which is not identified as a simple summation of the Common, but as a recognizable system that intends to implement the level of competitiveness through the creation of a real territorial logo able to identify vocations and specificity of the Valley of the Potenza.

The value of the project lies in the ICT system, able to convey information at different scales, providing the users with updated contents; at the same time, administrations can constantly monitor its performances, being able to infer useful information about tourists’ needs, habits and preferences. The main contributions are the creation of a single cloud-based architecture for the management of multiple multi- media contents, to be exploited in various platforms; the design of a unique content management system used by several small municipalities of a same territory; the monitoring user’s preferences and needs by collecting users’ generated data; and the analysis of meaningful statistics about the tourists, tested and verified in real scenario with real users.

本论文旨在介绍针对旅游行业而设计和优化的创新型ICT架构。本论文讨论案例题为“La Valle del Pensare lung oil corso del Potenza”, 主要为马尔凯大区（意大利）的10个直辖市, 位于Potenza河域山谷中, 提供数码基础架构。此研究项目主要是为了构建一条重要通信体系来帮助开发矿场景点的旅游线路和整个地区的特殊专题线路, 以宣传历史中心、文化遗产、绿色区域、和各种景点。

“La Valle del Pensare”信息系统具有规模化和多样性的特点, 其系统内容可以通过网站、移动app、图腾触摸屏、和标准旅游标牌等方式进行管理和传播。此系统采用一体化设计、以模块为单位, 这样使得多种信息方便管理, 确保交互链接可操作性和多渠道性。此外, 这个系统还专门为了马尔凯大区的小城市设计, 使得该区域的资源通过网络得到整合链接。

本论文介绍了重要通信系统, 即创新型ICT架构, 来帮助开发矿场景点的旅游线路和整个地区的特殊专题线路。 得益于用户生成数据（user-generated data）, 该平台还能监控使用情况和效果, 从而使用该系统的城市可以推测出用户偏好和需求等有用数据。本论文还讨论了“La Valle del Pensare”如何标识地区身份代名词, 这个代名词不等同于共和（the Common）的简单总和, 而是一个醒目的系统, 使得其通过树立真正的区域商标而具有竞争力, 在Potenza谷中占有旅行度假的一席之地。

本论文的重大价值在于其ICT系统, 能够在不同领域传播信息, 向用户提供更新信息:与此同时, 管理当局能够实时监控其系统性能以及推测旅游需求、习惯、偏好等有用信息。本论文重要贡献在于:i）搭建单个云平台基础的多媒体内容管理架构, 能够在多个渠道上运行;ii）设计特殊内容管理系统, 服务于同一区域的多个小城市;iii）通过搜集用户生成数据来监控用户偏好和需求;iv）分析有关游客的数据, 使用真实游客数据来实地测试和验证。

This paper aims to investigate the main motivations for Italian insiders to trade relevant stakes of their companies, specifically assuming that most transactions are driven by speculative intents. According to an information asymmetry hypothesis, insiders, having a superior information set, may better detect the temporary under or overvaluation of stocks. Moreover, when insider trading law is not well enforced, insiders may take advantage of relevant and undisclosed information. In both cases, such transactions would convey an important signal to uninformed traders.

In order to determine whether insiders are able to earn abnormal returns, a standard event study methodology is used and, then, a profitable mimicking portfolio strategy is proposed.

The paper finds statistical evidence of a positive relationship between the change of holdings and the sign of market movement: excess returns are earned after a positive increase of relevant stakes and negative abnormal returns follow an opposite insiders' strategy. In particular, we find significant excess returns between the first and the third month following insiders' transactions. Market response is generally higher for insiders' purchases rather than sales and for insiders owning more than 50 per cent of the company.

As at European level laws on insider trading have been updated recently, future research could study this phenomenon after 2002, investigating if new laws were able to guarantee strong efficiency of the Italian market.

This paper is interesting because it is one of the few studies on insider trading carried out outside the USA.

The purpose of this paper is to develop a benchmarking framework for assessing the performance of the distribution models adopted by the local branches of National Health Services (NHSs) for delivering health technologies to patients at a local level, and to derive prescriptions for enhancing design and optimal management of the distribution models.

The authors focussed the study on the distribution of absorbent devices for incontinence, adopting the analytic hierarchy process as a tool for developing the benchmarking framework. The authors applied the framework to the context of the Italian NHS with respect to the Lombard Local Health Authorities, assessing their performance in terms of operational efficiency and service quality.

The developed framework constitutes a novel contribution, and it allows for generating prescriptions. Through its application to the context studied the authors found that a “one-size-fits-all” distribution model cannot be proposed, as regards both efficiency and effectiveness, since process standardization does not provide benefits or savings in all contexts. Rather, a total landed cost approach in the evaluation of the distribution practices must be adopted.

This paper offers to managers and decision makers an innovative approach to the design of distribution models for health technologies. It provides policy makers with prescriptions to develop regulations fostering a comprehensive view of the factors for an optimal health technologies distribution at a local level.

Given the dearth of scientific publications focussed on the distribution at the local level of health technologies, this paper significantly contributes to the existing body of knowledge and it offers an innovative framework which can be proficiently replicated in manifold contexts.

THE first library in connection with an English University was founded at Oxford by Richard d'Aungerville, better known as Richard de Bury, Bishop of Durham. At the time of its foundation it was considered one of the best collections of books in England. It was housed in Durham College—now Trinity—and the donor drew up copious rules for its management and preservation. It appears that this library was destroyed in the days of Edward VI.

The excessive consumption of alcohol in numerous countries in the world, combined with the progressively younger age of the consumers, made it necessary for companies to use instruments of communication aimed at the development of consumption responsibility, so as to prevent reckless behaviour and the health risks thereto associated. The purpose of this paper is to assess the visibility and effectiveness of responsible consumption messages used for the sale of the product “beer” (on packaging and in advertisements); the study used a sample audience made up of teenagers and young adults from southern Italy.

The methodology used was that of the focus group. Three interview sessions were conducted, one dedicated to teenagers, age 16–17 years, and two dedicated to young adult panels, age 20–24 years. A ten-question questionnaire was designed prior to the conduction of the focus groups, and it was used in all the sessions.

The study shows the weak efficacy of the “drink responsibly” communication campaigns carried out by beer manufacturers. The totality of the interviewees failed to remember the existence of the “drink responsibly” messages and, even after supplementary visual stimulation, they were mostly disinterested, defining the fact that companies from the alcoholic drinks industry carry out consumption awareness campaigns as an out-and-out nonsensical contradiction.

The survey draws attention to the perception by young audiences of the more recent “drink responsibly” communication campaigns carried out by beer manufacturers, aiming at encouraging a more responsible attitude to alcohol consumption. There still are not many such inquests aimed at determining the response of young people to the use of slogans and commercials connected to responsible drinking in the literature; therefore, this study aimed at filling this gap. In fact, the authors believe this study is important for assessing the effectiveness of such instruments for achieving greater responsibility in the use of alcoholic drinks, so as to develop better awareness in the ranks of youths. Among the new communication strategies that were proposed to the participants, there were video commercials containing responsible consumption messages and the new prohibition marks placed directly on the product labels.