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Growing environmental challenge awareness among consumers is today's business reality that pushes for sustainable product development. Governments, industries, and consumers' attention are significantly moved from traditional products to eco-friendly product development. Green product development is the future for manufacturing businesses' survival in most markets. Green product development is an emerging phenomenon and, unfortunately, lacks theoretical and empirical research regarding effective organizational policies and practices for green product development. This study aims at filling research gaps towards green product development by highlighting green employee aspects influenced by leadership for sustainable business growth. The study hypothesized relations between the green effect of transformational leadership on green product development as an outcome through green behaviour, green climate, and green innovative creativity. Data was collected from small and medium enterprises (SMEs) of Karachi through a self-administered survey questionnaire. Results revealed significant support for hypothesized relations through the partial least square statistical tool. This study contributes theoretical and empirical advancement in past literature wherein leadership style influences employee behaviour that leads to predict product development from an environmental perspective. Study inferences suggest for visionary green leadership style for sustainable business growth. Limitations of this study regarding other variable inclusiveness, sampling, and geography are potential extensions for further scholarly investigation.

The shift in consumer focus towards green marketing mix elements is not a unique thing. Especially in recent times, most organizations are trying to implement green marketing strategies in order to influence customers as well as to reduce the negative impacts of environmental footprints. However, in recent times service marketing requires thorough implementation of a Green Marketing Mix as evidenced by Asian countries. However, research also claims that the use of a traditional green marketing mix is not a guarantee of success in the long run and therefore has been criticized by several researchers and scholars. Hence, there is a need to follow the Green-SIVA (Solution, Information, Access, and Value) concept in order to create a long-lasting impact on consumer buying and to discuss the application of tools in a more comprehensive manner. Although the linkage of Green-SIVA marketing might provide a new way to develop an effective marketing mix strategy for services. Hence, this chapter has been written purposely to discuss GMM elements with reference to the service industry of Pakistan and tries to develop an association with green-SIVA marketing practices in order to optimize service marketing practices.

The purpose of the study is to conceptualize the model of the predictors of consumer willingness to purchase green products. This study used the underpinning theories related to consumer willingness by integrating the green concept in deriving the consumer willingness to purchase green products. Based on the underpinning theories of marketing strategies, it was found that marketing mix was still fundamental in business. Therefore, green marketing mix was proposed to describe the consumer's green purchase willingness. Furthermore, corporate social responsibility (CSR) plays an important role as the key to organizational strategy. Thus, CSR is also included in the proposed framework. As this is a conceptual paper, further empirical study needs to carry out to verify the proposed hypotheses. This study contributes to the market practitioners or entrepreneurs in terms of re-considering marketing mix and CSR in deriving customer willingness to purchase green products. This study extends the literature of behavioural intention by integrating green marketing strategies with CSR in determining consumer willingness to purchase.

This chapter examines the significance of green innovation and technologies for sustainable business in Asia, focussing on the issues and challenges confronted by contemporary sustainable business models. The concept of sustainable development is introduced, which seeks to minimize negative impacts on ecosystems and preserve the environment for future generations. This chapter's methodology entails a comprehensive review of existing literature and research on green innovation, green technology, and sustainable business models in Asia. The expansion of ‘green’ energy is directly proportional to the global demand for energy resources. Understanding how green innovation influences a company's capacity for sustainable development is essential for identifying the factors that influence sustainable business models and their economic consequences. Green innovation practices encompass a variety of factors, including government regulations, preferences, supplier competence, and consumer concerns. Green technologies, such as green human resource management (HRM) practices and green innovation practices, play a crucial role in attaining sustainable development by conserving energy, protecting the environment, and enhancing business efficiency. Businesses that adopt green innovation acquire a competitive edge and enhance their performance. This chapter emphasizes the importance of green innovation research and application for business stability in Asia, where sustainability and green concepts are acquiring momentum. Customer, government, and societal pressures further emphasize the significance of green innovation in businesses. For the success of ecological innovation practices, collaboration and knowledge-sharing among various stakeholders are crucial. The adoption of green innovation practices is influenced by external environmental impacts, stakeholder pressure, and organizational support. Green technology innovation, which concentrates on resource conservation, energy efficiency, and environmental protection, is crucial to the sustainability of a business. This chapter concludes by emphasizing the importance of business sustainability in achieving environmental and economic goals and assuring sustainable corporate development. Long-term success requires an understanding of the process of value creation, delivery, and capture within sustainable business models.

The sources and platforms utilized for environmental communication have been significantly expanded by the emergence of social media. The validity, form, and content of environmental communication processes are particularly radical departures from conventional media, making personal green blogs important of study as areas of everyday culture politics where people make understanding of environmental challenges. There is currently a lack of research on how social media might encourage green behaviours. This research reveals the impact of social media use and green blogging on green purchasing behaviour, which is supported by the social learning theory. Present study shows that social media use and green blogging have a substantial positive connection, drawing on a sample of 580 respondents from Pakistan examined using structural equation modelling. Both notions have a considerable impact on consumers' intentions to make green purchases, and social media trust plays a moderating role in this relationship. Furthermore, social media trust considerably modifies the connections between green blogging and social media use that is related to green behaviour. The current study is novel and offers important information to understand how social media might promote eco-friendly habits and behaviour.

Green entrepreneurship is gaining more attention as the interest in sustainability is growing. This is mainly because consumer awareness is rising and thus many regulations have been implied and several research are proving positive relationship from the use of green entrepreneurship. Using enterprise data for the Republic of Albania (ALB), this study examines the effects of green entrepreneurship on firm performance. Our findings when we investigate the determinants of firm performance, the green entrepreneurship, certification, innovation activities, foreign ownership, and monitoring energy appear to have a positive impact on firm performance, while the effect of direct export is negative.

The environmental performance of organizations has come under public policy limelight since the phenomenal increase of natural resource degradation and industrial waste. Thus, green concepts have been put forward, but the implementation of green practices faces many barriers and challenges. These barriers require attention as organizational practices are negatively affecting the environment leading to global warming and climate change. Therefore, this chapter systematically identifies four internal barriers including inadequate management commitment and support, insufficient technology competence and infrastructure, financial constraints, the uncertainty of economic benefits, and eight sub barriers within an organization concerning green concepts implementation. Moreover, this chapter also identifies four external barriers including lack of stakeholder's interest, inadequate environmental administrative support, scarce academic research, and lack of green collaborative practices, and eight sub barriers outside an organizational context concerning green concept implementation. The barriers in this research were identified by reviewing the existing literature on the topic. This chapter advances the green literature by identifying multiple barriers and challenges to the successful implementation of green concepts in organizations. This is of significance as if these barriers are tackled strategically, it would reduce environmental degradation problems and help make financial gains. Moreover, this research can help managers understand the key barriers to green concept implementation and provide guidance to them when attempting to implement green practices in their organizations. This research would also motivate researchers to extend further investigation on how to overcome such barriers and find out strategies to mitigate the barriers to green concept implementation to effectively address environmental issues.

Globally, environmental concerns affect all aspects of human activity, and the economy for environmentally and socially aware goods and services is expanding. Entrepreneurs today are adapting their business practices to address new environmental problems or other environmental risks impacting their business. To bring about the transformation towards green economic systems, all green entrepreneurs are encouraged. Evidence from around the world shows that people's concerns for the environment are growing, and they are constantly adapting their behaviour to reflect these concerns. The objectives of the study were to assess the prevalence of green business practices among SMEs and also identify the elements that support these practices in Karachi, Pakistan. The study used a descriptive questionnaire as its research methodology. Self-completed questionnaires were used to collect primary data. The conclusions of the article stated that SMEs were using green business practices in their business areas. This can be explained by the great appreciation for green entrepreneurship in Pakistan. The variables that influence green entrepreneurship have been found to have different effects in practice. Stakeholders were advised to develop initiatives to promote adoption and use by most entities, including SMEs, as green business practices by SMEs in Karachi were still in their infancy. Through relevant authorities and green entrepreneurship, shareholders should lobby to provide them with a stronger negotiating strategy with other stakeholders. This study has some limitations. They study law in Karachi. Results are based on scenario-based surveys and methods and their applicability in a more complex relationship between green entrepreneurship practices and the performance of small- and medium-sized businesses.

Beyond the rhetoric of Nigeria's policymakers, there are multifaceted challenges threatening sustainable development (SD) in Nigeria under climate change (CC). To strengthen theory and practice, this chapter discusses SD under CC in Nigeria using SWOT analysis. The exploratory focus of this chapter made the qualitative research method, an interpretivist research paradigm, most appropriate. Data sourced from scholarly articles and other secondary resources were reviewed, integrated and synthesised using SWOT analysis. At the end of the SWOT analysis, four insights emerged. The strengths and opportunities of SD under CC include increased awareness and growing access to climate-friendly technologies, sustainable finance, climate-friendly agriculture, solar technologies and renewable energy solutions, among others. The weaknesses and threats include deforestation, unabated gas flaring, rising carbon emissions and exorbitant cost of climate-friendly technologies, among others. The chapter explicates the need for policymakers and regulatory agencies in Nigeria to consolidate the strengths, correct all weaknesses, harness opportunities and avert the looming threats of CC. The chapter contributes to the three themes of SD by affirming that CC comes with devastating consequences that evidently pose existential risks and threats to people, profits and the planet. Consequently, policymakers need to mobilise sufficient resources and capabilities for CC adaptation and mitigation to achieve SD in Nigeria.