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Subject area
Tourism & Hospitality
Study level/applicability
Post graduate
Case overview
The South African-based Sun International Group (SI) develops, operates and manages hotels, resorts and casinos. In its mission statement, SI describes itself as a “leisure group offering superior gaming, hotel and entertainment experiences”. In 1984, SI was listed in the travel and leisure sector on the Johannesburg Stock Exchange. SI is looking for growth opportunities.
Expected learning outcomes
Strategic options analysis to create new market spaces. Practical application of blue ocean thinking frameworks.
Supplementary materials
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