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Sun International: can a blue ocean strategy change the future fortunes of this South African leisure group?

Shaun Vorster (University of Stellenbosch Business School, Cape Town, South Africa.)
Marius Ungerer (University of Stellenbosch Business School, Cape Town, South Africa.)

Publication date: 10 October 2013

Issue publication date: 10 October 2013

Abstract

Subject area

Tourism & Hospitality

Study level/applicability

Post graduate

Case overview

The South African-based Sun International Group (SI) develops, operates and manages hotels, resorts and casinos. In its mission statement, SI describes itself as a “leisure group offering superior gaming, hotel and entertainment experiences”. In 1984, SI was listed in the travel and leisure sector on the Johannesburg Stock Exchange. SI is looking for growth opportunities.

Expected learning outcomes

Strategic options analysis to create new market spaces. Practical application of blue ocean thinking frameworks.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Keywords

Acknowledgements

The contribution of the following USB MBA research collaborators from the 2010E1 modular cohort is acknowledged:AmandaMaree; Bradley Reddy; Daniel Kuboya; Manoj Chavda; Michelle Arnot; Michelle Hutchinson; Pandi Mhlanga; Ritesh Surjoo; Shaun Vorster.

Citation

Vorster, S. and Ungerer, M. (2013), "Sun International: can a blue ocean strategy change the future fortunes of this South African leisure group?", , Vol. 3 No. 4. https://doi.org/10.1108/EEMCS-05-2013-0042

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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