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Knowledge management aims to increase an organization's competitive advantage through the collective management of its employees' knowledge. In the past, knowledge management was very technologically oriented, with a focus on data mining, software, and artificial intelligence, but in recent years there has been a move toward incorporating social aspects. As knowledge management evolved into its second era, the focus shifted to defining knowledge, developing frameworks, and implementing content management systems. The current knowledge management era (third) appears to be more integrated with an organization's philosophy, goals, and day-to-day activities, and is also the “softest” with regards to a people-oriented approach (Metaxiotis, Ergazakis, & Psarras, 2005; Wiig, 2002). As knowledge management moves further into the third era, no theoretical foundation exists. As will be seen, knowledge is an unmanageable, nontransferable entity that cannot exist outside a person's brain (Abou-Zeid, 2007). As such it is not possible to define the concept of knowledge, nor even desirable, and this is in direct contrast to first generation knowledge management, which aimed to accurately define the concept of knowledge (Metaxiotis et al., 2005). The focus on frameworks (Holsapple & Joshi, 1997), systems (Hasan & Gould, 2003), and technology (Liao, 2003) that dominated second-generation knowledge management is also not compatible with the current understanding of knowledge (Abou-Zeid, 2007), suggesting that systems cannot directly manage knowledge.

In its simplest form, community engagement is a process whereby an organization works with the groups and individuals it serves to transform a shared vision into actions that ultimately benefit them. This chapter presents a framework to assist library managers and administrators in reimagining their outreach efforts from a community engagement perspective where users actively shape their shared experiences with the library. Although there are resources that discuss how libraries can structure these initiatives through the ACRL Library Marketing and Outreach Interest Group, the Public Library Association, and publications such as Marketing Libraries Journal, some of the literature surrounding community-based work is not as directly tied to outreach. By reading this chapter, libraries will find information related to defining their role within their communities, outlining strategies for collaboration, conducting needs assessment, gap analysis, asset mapping, and identifying a variety of outreach activities and their accompanying assessment strategies.