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This chapter uses the poliheuristic theory of decision-making to analyze the decisions of Israeli prime minister Benjamin Netanyahu. The study examines a series of Netanyahu’s decisions regarding the peace process during 1996–2014. Using Applied Decision Analysis (ADA), this study demonstrates that Netanyahu ruled out alternatives that failed to satisfy alternatives on the non-compensatory decision dimension – his political survivability. The prime minister’s final choices were made from the remaining options according to their ability to maximize net benefits with respect to Netanyahu’s ideological concerns.