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Book part
Publication date: 1 February 2007

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 February 2007

Dwight R. Merunka and Robert A. Peterson

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Details

Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1306-6

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