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Article
Publication date: 6 November 2017

Huibin Zhan, Sifeng Liu and Jielong Yu

Loyalty of customers is an essential factor influencing the development of geographical indication products industry. The purpose of this paper is to construct a model to detect…

Abstract

Purpose

Loyalty of customers is an essential factor influencing the development of geographical indication products industry. The purpose of this paper is to construct a model to detect factors influencing customers’ loyalty on geographical indication products. With analysing four teas, i.e., Lu’an Gua Pian, Huoshan Huangya, Huangshan tribute chrysanthemum and Yuexi Cuilan, this paper measures the factors strengthening consumers’ loyalty and examines how much impact these factors have.

Design/methodology/approach

This paper is characterised as an exploratory research using the grey incidence analysis model and data are obtained by questionnaire survey.

Findings

In general, result of the analysis indicates that customer’s attitude towards its producing areas, perceived quality and cognition of the protection of geographical indications are the important factors that influence their loyalty towards geographical indication products. Detailed rank of their power that goes from highest to lowest is: customer’s attitude towards its producing areas, perceived quality and cognition of the protection of geographical indications. It also shows that the method of grey incidence analysis is adaptable to evaluate factors affecting consumers’ loyalty, which can make the result more persuasive and objective.

Originality/value

The authors construct a model from three aspects: customer’s attitude towards the producing areas of geographical indication products, the perceived quality and cognition of the protection of geographical indications. On the basis of this model, the authors analyse the factors which influence customer’s loyalty with grey incidence analysis.

Details

Grey Systems: Theory and Application, vol. 7 no. 3
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 6 August 2019

Atle Wehn Hegnes

An important requirement when producers apply for protected designation of origin (PDO) or protected geographical indications (PGIs) is to adapt and agree on a concise definition…

Abstract

Purpose

An important requirement when producers apply for protected designation of origin (PDO) or protected geographical indications (PGIs) is to adapt and agree on a concise definition of the geographical boundaries and area of the product. Whereas PDO products must be both strongly ecologically and culturally embedded in the specific area, PGI products are allowed a weaker degree of embeddedness. The research question of this paper is: How are geographical boundaries becoming PDOs and PGIs? The paper aims to discuss these issues.

Design/methodology/approach

The analysis is based on diverse forms of empirical material. Document studies of laws, policy documents, etc. have been analyzed to uncover what kind of measures and concepts that have been important for implementation of the scheme in Norway. Interviews with producer organizations have involved the persons responsible for working out product regulations in producer organizations. Interviews have also been conducted with key informants representing public administrative bodies administering the regulation. All interviews have been semi-structured.

Findings

The analysis identifies a set of important conditions for the boundary work of PDO-PGI in Norway. The conditions can generally be said to be characterized by a weak understanding of the food-people-places nexus and a strong reliance on instrumentalised system logic in how to deal with the map-nature dimension in boundary work. The short answer to the research question is that geographical boundaries are becoming PDO and PGI through controversies.

Originality/value

The controversies are characterized by what is defined as cultural adaptation work. The actors overall adaptation work is understood as the sum of the practices that takes place in the interplay between people’s translations of language and knowledge, reorganization of social relationships and transformation of materiality. The interplay is embedded in the tension between the global and the local, the old and the new and results in both intended and unintended consequences.

Details

British Food Journal, vol. 121 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 4 November 2014

Rashmi Aggarwal, Harvinder Singh and Sanjeev Prashar

The purpose of this paper is to identify inherent deficiencies of the geographical indications (GIs) as protective brands adding to the premium value of the products as compared…

Abstract

Purpose

The purpose of this paper is to identify inherent deficiencies of the geographical indications (GIs) as protective brands adding to the premium value of the products as compared to the protection guaranteed to brands under the trademark route. Whereas the former protects the attributes of the goods, the latter adds to the brand equity of the goods. The paper attempts to find means to assign a strong visible identity that creates a premium visibility for GIs to help them emerge as strong brands just like the brands envisaged for the trademarks.

Design/methodology/approach

This is a qualitative research based on primary and secondary source of information. Secondary sources comprise statutory provisions of two main acts on GIs and trademarks, articles/news items available in academic/trade journals and information generated from Government of India websites. Primary research involved face-to-face interactions with practicing advocates and select holders of GIs. Information was collected on parameters related to efficacy, applicability, enforceability, monitoring, marketability and legal issues of GIs and trademarks.

Findings

Though the GI Act was enacted to improve the commercial prospects of manufactured/grown outputs by entities based in a particular geographical limit, it has not delivered to the extent it was expected. The GI product still faces the challenges of poor awareness, fratricidal competition and threat of ingenuine products. The same concept under the trademarks is adequately promoted and protected by ensuring visibility through the logos. And hence, the same can be made mandatorily under the grant of GIs.

Originality/value

Most of the research done so far on GIs is from a legal perspective. It is perhaps the first work on the theme that takes up the cross-functional approach and explores adding a marketing dimension to a concept that was considered only under the domain of law. The article tries to assimilate best of both the worlds in terms of legal protection and marketing appeal for the geographical indicators.

Details

International Journal of Law and Management, vol. 56 no. 6
Type: Research Article
ISSN: 1754-243X

Keywords

Article
Publication date: 31 July 2018

Xiomara Fernanda Quiñones Ruiz, Hanna Forster, Marianne Penker, Giovanni Belletti, Andrea Marescotti, Silvia Scaramuzzi, Kristina Broscha, Michael Braito and Christine Altenbuchner

The protection of Geographical Indications (GIs) supports producers to define common quality standards while highlighting the geographical origin of food products with specific…

Abstract

Purpose

The protection of Geographical Indications (GIs) supports producers to define common quality standards while highlighting the geographical origin of food products with specific qualities. Adaptations of quality standards are driven by international competition, new production technologies or environmental change. The purpose of this paper is to analyse the modifications affecting European Union (EU) Protected Designation of Origin-Protected Geographical Indication. It specifically compares the share of amendments in diverse product class, years and countries, illustrates specific cases and identifies the factors explaining the probability to amend product specifications.

Design/methodology/approach

Official documents of the DOOR Database provide the material for an analysis of changes in product specifications. They also supply the data for four illustrative cheese cases and a logistic regression of all EU amendments.

Findings

Amendments of GI product specifications are very frequent: 17 per cent of all 1,276 EU GIs had at least one amendment. This happens in particular for processed products (42 per cent more often than for unprocessed ones) and specific countries (GIs in Italy are six times, Spain five times and France four times more likely to have an amendment compared to GIs from other EU countries). As illustrated by contrasting cheese amendments, the diverse modifications in the product specifications range from more flexibility and innovation on the one hand to stricter rules for strengthening the product’s identity on the other hand.

Originality/value

For EU and national authorities, GI producers and scholars, this first systematic EU-wide analysis of amendments demonstrates that protected food GIs have to be conceptualised as evolving institutions and not as statically protected food production systems.

Details

British Food Journal, vol. 120 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 5 September 2016

Sertac Dokuzlu

Geographical indications (GIs) have been implemented across the EU for agricultural and food products for many years and consumers know them well. However, developing countries…

Abstract

Purpose

Geographical indications (GIs) have been implemented across the EU for agricultural and food products for many years and consumers know them well. However, developing countries and/or transitioning economies do not have sufficient experience to apply GIs. The purpose of this paper is to demonstrate ways to implement GI in domestic markets in countries in which there are no common logo and control/tracking systems to help GI holders manage the process.

Design/methodology/approach

This study uses a qualitative case study to describe a process to implement GI registered food products in domestic markets. The system was developed by the author and applied by the Gemlik Commodity Exchange (GTB).

Findings

A registration system that allows inspection of producers in GI limits should be established. For good practice and to ensure correct registration, an efficient, established control system, promotion, and conservancy of GI-holding organizations are essential.

Practical implications

GTB implemented two projects, for which a GI logo and labels with quick-response (QR) codes were created. A regional, GI promotion project was conducted, and after one year, there was no increase in consumer demand, but entering markets became easier, and traders of PDO products began to experience increases in orders and/or shortening of intervals. Long-term implications of the system could not be measured since one year had passed.

Originality/value

This study develops and demonstrates a QR tracking system for implementation of GIs.

Details

British Food Journal, vol. 118 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 2 August 2022

Mateus Manfrin Artêncio, Alvaro Luis Lamas Cassago, Janaina de Moura Engracia Giraldi, Silvia Inês Dallavalle Pádua and Fernando Batista Da Costa

A region can be registered as a geographical indication (GI) when its human or natural characteristics influence product attributes. However, GI registration is a complex process…

Abstract

Purpose

A region can be registered as a geographical indication (GI) when its human or natural characteristics influence product attributes. However, GI registration is a complex process that can lead applicants to conflicts and resource waste. Since metabolomics can support product typicality, it can be an effective tool to evidence the place-product link, essential for GI registration. With the aim of increasing GI registration efficiency, this research aimed to map the Brazilian GI registration process from end to end, using business process model and notation (BPMN), and evaluate the application of metabolomics techniques as facilitator.

Design/methodology/approach

A qualitative exploratory study was proposed, with the Brazilian GI registration process as unit of analysis. Primary data was obtained through twelve in-depth interviews with GI producers, members of supporting institutions and metabolomics experts. Based on the collected data, the complete GI registration map was designed with bpmn.io software.

Findings

Results provided a clear view of the GI registration process. Interviewees considered the selection of the appropriate GI category, the establishment of GI common rules, product specification and the confirmation of the place-product link as the most demanding requirements. Since the last two involve specifying the influence of the origin on products, the use of metabolomics was suggested as a powerful tool to complete these stages.

Research limitations/implications

The theoretical contribution is provided by the interweave of the three scientific fields mentioned (GI, business process management (BPM) and metabolomics) to contribute to the still small body of literature on GI-related processes. Additionally, other theoretical contributions are the presentation of a GI registration map associated to the use of “omics” techniques as process facilitator.

Practical implications

The practical contribution of this work is the establishment of an end-to-end view of the entire GI registration process, which makes easier for applicants to engage, plan resources and achieve the GI label. Furthermore, metabolomics acts as a facilitator since its data can be used for different purposes on the way to GI registration.

Social implications

Results can be used to facilitate GI registration, reducing resources demanded from applicants. GI labels provide product protection, better selling prices and competitive advantages for producers, which are positive outcomes in countries with a commodity-based economy like Brazil.

Originality/value

The originality of the study lies in the approach used to map the GI registration process, as well as the suggestion of metabolomics as facilitator in some of its stages.

Details

Business Process Management Journal, vol. 28 no. 4
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 22 March 2024

Sreejesh S., Minas Kastanakis and Justin Paul

This study aims to examine the influence of two significant product labelling strategies (geographical indication [GI] vs country-of-origin [COO]) on shaping customer product

Abstract

Purpose

This study aims to examine the influence of two significant product labelling strategies (geographical indication [GI] vs country-of-origin [COO]) on shaping customer product attitude and purchase likelihood, considering consumers’ ethnocentric and cosmopolitan tendencies. The authors also investigate the boundary conditions and intervening mechanisms to manage the adverse consumer product evaluations and present mitigating procedures which reinstate favourable product evaluations and purchase likelihood.

Design/methodology/approach

The collected data from these all these studies were analysed using ANOVA and mediation anlaysis. The study tests the proposed hypotheses using three follow-up experimental investigations.

Findings

The study found that GI (vs COO) labels have a more significant impact on customers’ product evaluation and likelihood of purchase and supported the dispositional effect of ethnocentric and cosmopolitan inclinations. Further, the results indicated that self-product congruence can efficiently regulate consumer dispositions. Also, the results confirmed the significant impact of product identification on influencing consumer attitudes.

Practical implications

The above-said insights add practical insights, particularly concerning product labelling. Also, the insights on product attitudes and purchase likelihood intricacies in the context of product labelling enable companies to comprehend better the significance of GI labels, COO labels and self-product congruence.

Originality/value

To the best of the authors’ knowledge, this is the first time a study has compared the role of two significant product labelling strategies (GI vs COO) in shaping customer product evaluations, confirmed its boundary conditions and shown how to transform them into helpful customer product outcomes.

Details

Journal of Consumer Marketing, vol. 41 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 4 December 2017

Thanasis Kizos, Ryo Kohsaka, Marianne Penker, Cinzia Piatti, Christian Reinhard Vogl and Yuta Uchiyama

Place-based foodstuffs have gained salience in markets worldwide and geographical indication (GI) products are prominent examples. The purpose of this paper is to focus on the…

Abstract

Purpose

Place-based foodstuffs have gained salience in markets worldwide and geographical indication (GI) products are prominent examples. The purpose of this paper is to focus on the governance (formal and informal institutions) of the European and Japanese GI schemes, discuss the variety of procedures of implementing the features of the governance system (inclusion and exclusion of actors) for six GI cases and reflect on future GI governance.

Design/methodology/approach

The criteria for assessing the six cases were descriptive and analytical and the information and data come from official documents, literature (scientific and “grey”), interviews, observations and personal communications with key-informants of the GI systems. Three of the cases are categorized as “failures” and are included to provide more insights on the diverse dynamics of GI systems.

Findings

Registration of GIs seems to be a process rather than a single step, requesting coordination and consensus and an interplay between internal and external actors. “Success” and “failure” are relative and related to self-governance processes and the openness of the social system of the GI to establish transparency on inclusion and exclusion. GI systems require constant management and re-definition of production quality or geographical boundaries to adapt to market, climate or technological change.

Originality/value

The paper introduces GI systems categorized as “failures” (either products that did not register as GIs in the end or did register but failed to keep the registration) which provides more insights on how to design and manage complex GI systems.

Details

British Food Journal, vol. 119 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 12 June 2023

Hongkai Qie, Yudie Chao, Hui Chen and Fan Zhang

Intellectual property right constitutes play a forceful role to promote economic growth and create a fortune. However, it is not yet clear to what extent the agricultural…

Abstract

Purpose

Intellectual property right constitutes play a forceful role to promote economic growth and create a fortune. However, it is not yet clear to what extent the agricultural intellectual property rights represented by geographical indications of agricultural products (AGIs) can affect the development of regional economy. The purpose of this paper is to analyze this impact and its mechanism as well as to draw policy implications from this empirical analysis.

Design/methodology/approach

Using county-level panel data from 2006 to 2020, this paper employed the difference-in-differences (DID) model.

Findings

The authors find that AGIs can significantly improve economic development at the county level. The AGIs can stimulate the flow of commercial and industrial capital to the countryside, thus fueling county-level economic development. Unlike AGIs for cereals and cash crops, AGIs for aquatic products and animal products cannot influence or have a negative impact on county-level economic. Compared with Eastern regions, the acquisition of AGIs in Western regions can more significantly boost county-level economic development. Therefore, AGIs can pronouncedly narrow down the gap of cross-county economic growth.

Originality/value

Conclusions of this paper can provide references for building the county-level countryside into a main ground of agricultural economic development and brand construction, continuously promoting the agricultural supply-front structural reform and boosting realization of all-around rural revitalization.

Details

China Agricultural Economic Review, vol. 15 no. 3
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 4 January 2016

Xing Zhao, Moya Kneafsey and Donald Finlay

– The purpose of this paper is to evaluate the ability of the Chinese geographical indications (GI) system to offer extra guarantees on food safety.

1137

Abstract

Purpose

The purpose of this paper is to evaluate the ability of the Chinese geographical indications (GI) system to offer extra guarantees on food safety.

Design/methodology/approach

Based on a network approach, the research includes a literature review and takes a sample of GI products in Jiangxi Province as a means of exploring the ability of the GI system to enhance food safety in China.

Findings

The safety level of Chinese GI food products is not automatically ensured by GI schemes alone. The Chinese Government appears to be using GI labels more as a promotional tool to enhance farmers’ incomes rather than as a means of reducing safety concerns and is thus missing an opportunity to enhance food safety in tandem with adding value.

Originality/value

This research is of academic value and of value to policy makers. The results suggest an urgent need to encourage producers to attend GI management programmes, to generate appropriate GI standards, to be actively involved in GI issuing processes, and thus to provide “safe” GI products. Meanwhile, with weak government enforcement, there is also a need to build an effective food safety regulatory system to ensure food safety and protect consumers’ rights.

Details

British Food Journal, vol. 118 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

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