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Book part
Publication date: 14 March 2024

Mousumi Bose, Lilly Ye and Yiming Zhuang

Today's marketing is dominated by decision-making based on artificial intelligence and machine learning. This study focuses on one semi- and unsupervised machine learning…

Abstract

Today's marketing is dominated by decision-making based on artificial intelligence and machine learning. This study focuses on one semi- and unsupervised machine learning technique, generative adversarial networks (GANs). GANs are a type of deep learning architecture capable of generating new data similar to the training data that were used to train it, and thus, it is designed to learn a generative model that can produce new samples. GANs have been used in multiple marketing areas, especially in creating images and video and providing customized consumer contents. Through providing a holistic picture of GANs, including its advantage, disadvantage, ethical considerations, and its current application, the study attempts to provide business some strategical orientations, including formulating strong marketing positioning, creating consumer lifetime values, and delivering desired marketing tactics in product, promotion, pricing, and distribution channel. Through using GANs, marketers will create unique experiences for consumers, build strategic focus, and gain competitive advantages. This study is an original endeavor in discussing GANs in marketing, offering fresh insights in this research topic.

Details

The Impact of Digitalization on Current Marketing Strategies
Type: Book
ISBN: 978-1-83753-686-3

Keywords

Article
Publication date: 12 April 2024

Tongzheng Pu, Chongxing Huang, Haimo Zhang, Jingjing Yang and Ming Huang

Forecasting population movement trends is crucial for implementing effective policies to regulate labor force growth and understand demographic changes. Combining migration theory…

Abstract

Purpose

Forecasting population movement trends is crucial for implementing effective policies to regulate labor force growth and understand demographic changes. Combining migration theory expertise and neural network technology can bring a fresh perspective to international migration forecasting research.

Design/methodology/approach

This study proposes a conditional generative adversarial neural network model incorporating the migration knowledge – conditional generative adversarial network (MK-CGAN). By using the migration knowledge to design the parameters, MK-CGAN can effectively address the limited data problem, thereby enhancing the accuracy of migration forecasts.

Findings

The model was tested by forecasting migration flows between different countries and had good generalizability and validity. The results are robust as the proposed solutions can achieve lesser mean absolute error, mean squared error, root mean square error, mean absolute percentage error and R2 values, reaching 0.9855 compared to long short-term memory (LSTM), gated recurrent unit, generative adversarial network (GAN) and the traditional gravity model.

Originality/value

This study is significant because it demonstrates a highly effective technique for predicting international migration using conditional GANs. By incorporating migration knowledge into our models, we can achieve prediction accuracy, gaining valuable insights into the differences between various model characteristics. We used SHapley Additive exPlanations to enhance our understanding of these differences and provide clear and concise explanations for our model predictions. The results demonstrated the theoretical significance and practical value of the MK-CGAN model in predicting international migration.

Details

Data Technologies and Applications, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 1 March 2024

Wei-Zhen Wang, Hong-Mei Xiao and Yuan Fang

Nowadays, artificial intelligence (AI) technology has demonstrated extensive applications in the field of art design. Attribute editing is an important means to realize clothing…

Abstract

Purpose

Nowadays, artificial intelligence (AI) technology has demonstrated extensive applications in the field of art design. Attribute editing is an important means to realize clothing style and color design via computer language, which aims to edit and control the garment image based on the specified target attributes while preserving other details from the original image. The current image attribute editing model often generates images containing missing or redundant attributes. To address the problem, this paper aims for a novel design method utilizing the Fashion-attribute generative adversarial network (AttGAN) model was proposed for image attribute editing specifically tailored to women’s blouses.

Design/methodology/approach

The proposed design method primarily focuses on optimizing the feature extraction network and loss function. To enhance the feature extraction capability of the model, an increase in the number of layers in the feature extraction network was implemented, and the structure similarity index measure (SSIM) loss function was employed to ensure the independent attributes of the original image were consistent. The characteristic-preserving virtual try-on network (CP_VTON) dataset was used for train-ing to enable the editing of sleeve length and color specifically for women’s blouse.

Findings

The experimental results demonstrate that the optimization model’s generated outputs have significantly reduced problems related to missing attributes or visual redundancy. Through a comparative analysis of the numerical changes in the SSIM and peak signal-to-noise ratio (PSNR) before and after the model refinement, it was observed that the improved SSIM increased substantially by 27.4%, and the PSNR increased by 2.8%, serving as empirical evidence of the effectiveness of incorporating the SSIM loss function.

Originality/value

The proposed algorithm provides a promising tool for precise image editing of women’s blouses based on the GAN. This introduces a new approach to eliminate semantic expression errors in image editing, thereby contributing to the development of AI in clothing design.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 2
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 31 March 2023

Duen-Ren Liu, Yang Huang, Jhen-Jie Jhao and Shin-Jye Lee

Online news websites provide huge amounts of timely news, bringing the challenge of recommending personalized news articles. Generative adversarial networks (GAN) based on…

Abstract

Purpose

Online news websites provide huge amounts of timely news, bringing the challenge of recommending personalized news articles. Generative adversarial networks (GAN) based on collaborative filtering (CFGAN) can achieve effective recommendation quality. However, CFGAN ignores item contents, which contain more latent preference features than just user ratings. It is important to consider both ratings and item contents in making preference predictions. This study aims to improve news recommendation by proposing a GAN-based news recommendation model considering both ratings (implicit feedback) and the latent features of news content.

Design/methodology/approach

The collaborative topic modeling (CTM) can improve user preference prediction by combining matrix factorization (MF) with latent topics of item content derived from latent topic modeling. This study proposes a novel hybrid news recommendation model, Hybrid-CFGAN, which modifies the architecture of the CFGAN model with enhanced preference learning from the CTM. The proposed Hybrid-CFGAN model contains parallel neural networks – original rating-based preference learning and CTM-based preference learning, which consider both ratings and news content with user preferences derived from the CTM model. A tunable parameter is used to adjust the weights of the two preference learnings, while concatenating the preference outputs of the two parallel neural networks.

Findings

This study uses the dataset collected from an online news website, NiusNews, to conduct an experimental evaluation. The results show that the proposed Hybrid-CFGAN model can achieve better performance than the state-of-the-art GAN-based recommendation methods. The proposed novel Hybrid-CFGAN model can enhance existing GAN-based recommendation and increase the performance of preference predictions on textual content such as news articles.

Originality/value

As the existing CFGAN model does not consider content information and solely relies on history logs, it may not be effective in recommending news articles. Our proposed Hybrid-CFGAN model modified the architecture of the CFGAN generator by adding a parallel neural network to gain the relevant information from news content and user preferences derived from the CTM model. The novel idea of adjusting the preference learning from two parallel neural networks – original rating-based preference learning and CTM-based preference learning – contributes to improve the recommendation quality of the proposed model by considering both ratings and latent preferences derived from item contents. The proposed novel recommendation model can improve news recommendation, thereby increasing the commercial value of news media platforms.

Details

Data Technologies and Applications, vol. 58 no. 1
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 21 November 2022

Aslan Ahmet Haykir and Ilkay Oksuz

Data quality and data resolution are essential for computer vision tasks like medical image processing, object detection, pattern recognition and so on. Super-resolution is a way…

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Abstract

Purpose

Data quality and data resolution are essential for computer vision tasks like medical image processing, object detection, pattern recognition and so on. Super-resolution is a way to increase the image resolution, and super-resolved images contain more information compared to their low-resolution counterparts. The purpose of this study is analyzing the effects of the super resolution models trained before on object detection for aerial images.

Design/methodology/approach

Two different models were trained using the Super-Resolution Generative Adversarial Network (SRGAN) architecture on two aerial image data sets, the xView and the Dataset for Object deTection in Aerial images (DOTA). This study uses these models to increase the resolution of aerial images for improving object detection performance. This study analyzes the effects of the model with the best perceptual index (PI) and the model with the best RMSE on object detection in detail.

Findings

Super-resolution increases the object detection quality as expected. But, the super-resolution model with better perceptual quality achieves lower mean average precision results compared to the model with better RMSE. It means that the model with a better PI is more meaningful to human perception but less meaningful to computer vision.

Originality/value

The contributions of the authors to the literature are threefold. First, they do a wide analysis of SRGAN results for aerial image super-resolution on the task of object detection. Second, they compare super-resolution models with best PI and best RMSE to showcase the differences on object detection performance as a downstream task first time in the literature. Finally, they use a transfer learning approach for super-resolution to improve the performance of object detection.

Details

Information Discovery and Delivery, vol. 51 no. 4
Type: Research Article
ISSN: 2398-6247

Keywords

Article
Publication date: 28 December 2023

Weixin Zhang, Zhao Liu, Yu Song, Yixuan Lu and Zhenping Feng

To improve the speed and accuracy of turbine blade film cooling design process, the most advanced deep learning models were introduced into this study to investigate the most…

Abstract

Purpose

To improve the speed and accuracy of turbine blade film cooling design process, the most advanced deep learning models were introduced into this study to investigate the most suitable define for prediction work. This paper aims to create a generative surrogate model that can be applied on multi-objective optimization problems.

Design/methodology/approach

The latest backbone in the field of computer vision (Swin-Transformer, 2021) was introduced and improved as the surrogate function for prediction of the multi-physics field distribution (film cooling effectiveness, pressure, density and velocity). The basic samples were generated by Latin hypercube sampling method and the numerical method adopt for the calculation was validated experimentally at first. The training and testing samples were calculated at experimental conditions. At last, the surrogate model predicted results were verified by experiment in a linear cascade.

Findings

The results indicated that comparing with the Multi-Scale Pix2Pix Model, the Swin-Transformer U-Net model presented higher accuracy and computing speed on the prediction of contour results. The computation time for each step of the Swin-Transformer U-Net model is one-third of the original model, especially in the case of multi-physics field prediction. The correlation index reached more than 99.2% and the first-order error was lower than 0.3% for multi-physics field. The predictions of the data-driven surrogate model are consistent with the predictions of the computational fluid dynamics results, and both are very close to the experimental results. The application of the Swin-Transformer model on enlarging the different structure samples will reduce the cost of numerical calculations as well as experiments.

Research limitations/implications

The number of U-Net layers and sample scales has a proper relationship according to equation (8). Too many layers of U-Net will lead to unnecessary nonlinear variation, whereas too few layers will lead to insufficient feature extraction. In the case of Swin-Transformer U-Net model, incorrect number of U-Net layer will reduce the prediction accuracy. The multi-scale Pix2Pix model owns higher accuracy in predicting a single physical field, but the calculation speed is too slow. The Swin-Transformer model is fast in prediction and training (nearly three times faster than multi Pix2Pix model), but the predicted contours have more noise. The neural network predicted results and numerical calculations are consistent with the experimental distribution.

Originality/value

This paper creates a generative surrogate model that can be applied on multi-objective optimization problems. The generative adversarial networks using new backbone is chosen to adjust the output from single contour to multi-physics fields, which will generate more results simultaneously than traditional surrogate models and reduce the time-cost. And it is more applicable to multi-objective spatial optimization algorithms. The Swin-Transformer surrogate model is three times faster to computation speed than the Multi Pix2Pix model. In the prediction results of multi-physics fields, the prediction results of the Swin-Transformer model are more accurate.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0961-5539

Keywords

Book part
Publication date: 14 December 2023

Cory A. Campbell and Sridhar Ramamoorti

We use design thinking in the context of accounting pedagogy to exploit recent advances in cybernetics in the form of generative artificial intelligence technology. Relying on the…

Abstract

We use design thinking in the context of accounting pedagogy to exploit recent advances in cybernetics in the form of generative artificial intelligence technology. Relying on the intuition that supplementing or augmenting human argumentation (natural intelligence or NI) with parallel AI output can produce better student written assignments, we posit the “augmentation premise,” that is, ((NI + AI) > AI > NI). To test the augmentation premise, we compare student written submissions in an Accounting Information Systems (AIS) course with and without the benefit of parallel generative AI output. We then evaluate how the generative AI output enhances student-crafted revisions to their initial submissions. Using a summative quality improvement index (QII) consisting of quantitative and qualitative assessments, we present preliminary evidence supporting the augmentation premise. The augmentation premise likely extends to other accounting subdisciplines and merits generalization for enriching accounting pedagogy.

Details

Advances in Accounting Education: Teaching and Curriculum Innovations
Type: Book
ISBN: 978-1-83797-172-5

Keywords

Article
Publication date: 31 August 2023

Hongwei Zhang, Shihao Wang, Hongmin Mi, Shuai Lu, Le Yao and Zhiqiang Ge

The defect detection problem of color-patterned fabric is still a huge challenge due to the lack of manual defect labeling samples. Recently, many fabric defect detection…

122

Abstract

Purpose

The defect detection problem of color-patterned fabric is still a huge challenge due to the lack of manual defect labeling samples. Recently, many fabric defect detection algorithms based on feature engineering and deep learning have been proposed, but these methods have overdetection or miss-detection problems because they cannot adapt to the complex patterns of color-patterned fabrics. The purpose of this paper is to propose a defect detection framework based on unsupervised adversarial learning for image reconstruction to solve the above problems.

Design/methodology/approach

The proposed framework consists of three parts: a generator, a discriminator and an image postprocessing module. The generator is able to extract the features of the image and then reconstruct the image. The discriminator can supervise the generator to repair defects in the samples to improve the quality of image reconstruction. The multidifference image postprocessing module is used to obtain the final detection results of color-patterned fabric defects.

Findings

The proposed framework is compared with state-of-the-art methods on the public dataset YDFID-1(Yarn-Dyed Fabric Image Dataset-version1). The proposed framework is also validated on several classes in the MvTec AD dataset. The experimental results of various patterns/classes on YDFID-1 and MvTecAD demonstrate the effectiveness and superiority of this method in fabric defect detection.

Originality/value

It provides an automatic defect detection solution that is convenient for engineering applications for the inspection process of the color-patterned fabric manufacturing industry. A public dataset is provided for academia.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Content available
Book part
Publication date: 14 December 2023

Abstract

Details

Advances in Accounting Education: Teaching and Curriculum Innovations
Type: Book
ISBN: 978-1-83797-172-5

Article
Publication date: 23 November 2023

Konstantinos Kalodanis, Panagiotis Rizomiliotis and Dimosthenis Anagnostopoulos

The purpose of this paper is to highlight the key technical challenges that derive from the recently proposed European Artificial Intelligence Act and specifically, to investigate…

Abstract

Purpose

The purpose of this paper is to highlight the key technical challenges that derive from the recently proposed European Artificial Intelligence Act and specifically, to investigate the applicability of the requirements that the AI Act mandates to high-risk AI systems from the perspective of AI security.

Design/methodology/approach

This paper presents the main points of the proposed AI Act, with emphasis on the compliance requirements of high-risk systems. It matches known AI security threats with the relevant technical requirements, it demonstrates the impact that these security threats can have to the AI Act technical requirements and evaluates the applicability of these requirements based on the effectiveness of the existing security protection measures. Finally, the paper highlights the necessity for an integrated framework for AI system evaluation.

Findings

The findings of the EU AI Act technical assessment highlight the gap between the proposed requirements and the available AI security countermeasures as well as the necessity for an AI security evaluation framework.

Originality/value

AI Act, high-risk AI systems, security threats, security countermeasures.

Details

Information & Computer Security, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-4961

Keywords

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