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1 – 10 of 136Berihun Bizuneh, Abrham Destaw, Fasika Hailu, Solomon Tsegaye and Bizuayehu Mamo
Sizing system is a fundamental topic in garment fitting. The purpose of this study was to assess the fit of existing police uniforms (shirt, jacket, overcoat and trousers) and…
Abstract
Purpose
Sizing system is a fundamental topic in garment fitting. The purpose of this study was to assess the fit of existing police uniforms (shirt, jacket, overcoat and trousers) and develop a sizing system for upper and lower body uniforms of Amhara policemen in Ethiopia.
Design/methodology/approach
In total, 35 body dimensions of 889 policemen were taken through a manual anthropometric survey following the procedures in ISO 8559:1989 after each subject was interviewed on issues related to garment fit. The anthropometric data were pre-processed, key body dimensions were identified by principal components analysis and body types were clustered by the agglomerative hierarchical clustering algorithm and verified by the XGBoost classifier in a Python programming environment. The developed size charts were validated statistically using aggregate loss and accommodation rate.
Findings
About 44% of the subjects encountered fit problems every time they own new readymade uniforms. Lengths and side seams of shirts, and lengths and waist girths of trousers are the most frequently altered garment sites. Analysis of the anthropometric measurements resulted in 13 and 15 sizes for the upper and lower bodies, respectively. Moreover, the comparison of the developed upper garment size chart with the existing size chart for a shirt showed a considerable difference. This indicates that inappropriate size charts create fit problems.
Originality/value
The study considers the analysis of fit problems and sizing system development in a less researched country. Moreover, the proposed data mining procedure and its application for size chart development is unique and workable.
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Eunice Benyah, Richard Acquaye and Raphael Kanyire Seidu
The innovativeness of dressmakers is a concern to respondents to satisfy their clothing needs. The purpose of this study is to determine the criteria that respondents use to judge…
Abstract
Purpose
The innovativeness of dressmakers is a concern to respondents to satisfy their clothing needs. The purpose of this study is to determine the criteria that respondents use to judge the quality of clothing and its influences on the innovative ability of dressmakers in the clothing manufacturing industries.
Design/methodology/approach
Three hundred and ninety-seven (397) respondents in the Takoradi Metropolis of Ghana filled out a questionnaire, and the results were used to compile data for the study. The sample size was calculated using Miller and Brewer formula. The data was analysed using structural equational modelling with the SmartPLS v.4 software.
Findings
The results showed that respondents are very interested in the calibre of clothing produced by their dressmakers. However, the study revealed that when evaluating the quality of a garment, respondents do not simply accept what has been sewn for them but also consider the performance, appearance, fit and shape of the garment. Findings revealed that there was a significant relationship between garment appearance quality (t = 2.605; p < 0.05), garment performance quality (t = 3.915; p < 0.05), garment shape quality (t = 6.248; p <0.05) and fashion innovations. Subsequently, the evaluation of garment fit quality by respondents revealed it does not bring about innovations (t = 1.310; p > 0.05).
Practical implications
The continuous evaluation of custom-made clothing from customers will go a long way towards highlighting the relative criteria they use to evaluate the innovation of dressmakers. This will help improve the creativity of the dressmakers since such feedback will help them understand and innovate their production skills to meet the preferences of customers.
Originality/value
The present study provides an in-depth understanding of how garment quality evaluation by customers influences the innovation of dressmakers in Takoradi, Ghana. The constructs were developed for the study to capture the appropriate data from customers for the study. This presents an evaluation criterion on four garment quality variables imperative for use or modification by other studies.
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Youngsook Kim and Fatma Baytar
The research evaluated the feasibility of 3D dynamic fit utilizing female compression tops by comparatively analyzing the virtual and actual dynamic fit.
Abstract
Purpose
The research evaluated the feasibility of 3D dynamic fit utilizing female compression tops by comparatively analyzing the virtual and actual dynamic fit.
Design/methodology/approach
Six female participants were 3D body-scanned and photographed in compression tops in four types of athletic movements (pull-up, kettlebell swing, circle-crunch and sit-up). Fit measurements, waist cross-sectional areas, waist width, waist depth, numerical simulation of clothing pressure (kPa) and objective pressure measurements (kPa) were collected from 3D virtual animation, 3D fit scan data and actual photos with the four types of athletic motions. The data were comparatively investigated between virtual and actual dynamic fit.
Findings
The 3D-animated body was not reflected with human body deformation because only bone structure was changed while maintaining the constant forms of muscle and body surface in athletic movements. Due to this consistency of virtual dynamic fit, there were significant differences with the actual dynamic fit at the top length, shoulder width and waist cross-sectional areas. Also, the virtual dynamic pressure indicated significantly higher levels than the objective dynamic pressure while presenting no significant correlations at the front neckline, breast, lateral waist, upper back, back armhole and back waist.
Originality/value
This study is the first to verify multiple aspects of virtual dynamic fit using 3D digital technology. This study provided useful information about which aspects of the current virtual animation need to be improved to apply in the dynamic fit evaluation.
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Boxiang Xiao, Zhengdong Liu, Jia Shi and Yuanxia Wang
Accurate and automatic clothing pattern making is very important in personalized clothing customization and virtual fitting room applications. Clothing pattern generating as well…
Abstract
Purpose
Accurate and automatic clothing pattern making is very important in personalized clothing customization and virtual fitting room applications. Clothing pattern generating as well as virtual clothing simulation is an attractive research issue both in clothing industry and computer graphics.
Design/methodology/approach
Physics-based method is an effective way to model dynamic process and generate realistic clothing animation. Due to conceptual simplicity and computational speed, mass-spring model is frequently used to simulate deformable and soft objects follow the natural physical rules. We present a physics-based clothing pattern generating framework by using scanned human body model. After giving a scanned human body model, first, we extract feature points, planes and curves on the 3D model by geometric analysis, and then, we construct a remeshed surface which has been formatted to connected quad meshes. Second, for each clothing piece in 3D, we construct a mass-spring model with same topological structures, and conduct a typical time integration algorithm to the mass-spring model. Finally, we get the convergent clothing pieces in 2D of all clothing parts, and we reconnected parts which are adjacent on 3D model to generate the basic clothing pattern.
Findings
The results show that the presented method is a feasible way for clothing pattern generating by use of scanned human body model.
Originality/value
The main contribution of this work is twofold: one is the geometric algorithm to scanned human body model, which is specially conducted for clothing pattern design to extract feature points, planes and curves. This is the crucial base for suit clothing pattern generating. Another is the physics-based pattern generating algorithm which flattens the 3D shape to 2D shape of cloth pattern pieces.
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Hanna Lee, Yingjiao Xu and Anne Porterfield
Despite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why…
Abstract
Purpose
Despite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why consumers would adopt VFRs. As consumers' attributional processes can be influenced by their enduring chronic traits, this study aims to investigate the influence of chronic regulatory focus on consumers' VFR adoptions via consumers' perceptions of value provided by VFRs. Additionally, the mediating effects of perceived functional and experiential values were examined. Further, the moderating effect of prior VFR experience was tested to allow for variations in consumer experiences.
Design/methodology/approach
Data were collected via an online survey of 480 consumers who have at least heard of VFRs via convenience sampling. Established measures were utilized to develop the survey questionnaire. Data were analysed using structural equation modelling to test the main model with mediation effects as well as multi-group comparisons to test the moderating effect.
Findings
Empirical results revealed that respective chronic regulatory foci, as preconceived factors that drive consumers' differences in processing, exerted significant influences on consumers' perceptions of VFRs, which, in turn, positively influenced their adoption intention. Also, perceived values mediated the relationship between regulatory foci and consumers' adoption intention. Further, prior VFR experience moderated the relationship between regulatory focus and perceived value.
Originality/value
The paper empirically tested the importance of chronic regulatory foci in understanding consumers' cognitive and affective attributional processes, explaining inherent psychological reasons why consumers would (not) adopt VFRs.
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Single-shot multi-category clothing recognition and retrieval play a crucial role in online searching and offline settlement scenarios. Existing clothing recognition methods based…
Abstract
Purpose
Single-shot multi-category clothing recognition and retrieval play a crucial role in online searching and offline settlement scenarios. Existing clothing recognition methods based on RGBD clothing images often suffer from high-dimensional feature representations, leading to compromised performance and efficiency.
Design/methodology/approach
To address this issue, this paper proposes a novel method called Manifold Embedded Discriminative Feature Selection (MEDFS) to select global and local features, thereby reducing the dimensionality of the feature representation and improving performance. Specifically, by combining three global features and three local features, a low-dimensional embedding is constructed to capture the correlations between features and categories. The MEDFS method designs an optimization framework utilizing manifold mapping and sparse regularization to achieve feature selection. The optimization objective is solved using an alternating iterative strategy, ensuring convergence.
Findings
Empirical studies conducted on a publicly available RGBD clothing image dataset demonstrate that the proposed MEDFS method achieves highly competitive clothing classification performance while maintaining efficiency in clothing recognition and retrieval.
Originality/value
This paper introduces a novel approach for multi-category clothing recognition and retrieval, incorporating the selection of global and local features. The proposed method holds potential for practical applications in real-world clothing scenarios.
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Wen Hua, Yidong Liu, Zongdeng Zhang, Meng Li and Xiaofan Yu
To gain a deeper understanding of the determinants impacting the intention of Chinese young consumers to utilize virtual try-on apps (VTOs), this study adopts a modified version…
Abstract
Purpose
To gain a deeper understanding of the determinants impacting the intention of Chinese young consumers to utilize virtual try-on apps (VTOs), this study adopts a modified version of the electronic technology acceptance model (e-TAM). The primary objective is to investigate how consumers' characteristics influence their post-use feelings, subsequently affecting their attitude towards VTOs and their intention to use them. Additionally, this research aims to explore potential gender differences within this process.
Design/methodology/approach
In this study, a sample of 243 college students from a university in China was recruited to participate in on-site software use. A total of 227 valid questionnaires were collected and used for data analysis. Structural equation modeling (SEM) was employed to empirically evaluate the data and test the research hypotheses. Additionally, multiple group comparisons were conducted based on gender to examine potential differences in the acceptance process.
Findings
The findings of this study reveal a significant association between users' individual characteristics and post-use feelings. Moreover, there are notable differences between male and female students in terms of their perceptions of innovativeness, knowledge and understanding regarding post-use feelings. Notably, four variables within post-use feelings, except for perceived compatibility, are found to be predictive of attitude towards VTOs. Additionally, it is observed that attitude towards VTOs directly influences users' intention to utilize them.
Originality/value
This study contributes to the research on consumers' intention to use VTOs by examining the antecedents of post-use feelings, specifically four consumers’ individual characteristics. The findings of this study offer managerial insights for professionals to formulate marketing positioning and communication strategies.
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Khouloud Naili and Krimo Dahmani
In the M'Zab Valley, women have long remained confined to their domestic sphere and are invisible in outdoor spaces. This study aims to analyse the use of public and private…
Abstract
Purpose
In the M'Zab Valley, women have long remained confined to their domestic sphere and are invisible in outdoor spaces. This study aims to analyse the use of public and private spaces by the women of Ksar El Atteuf, particularly after the significant changes that society has undergone.
Design/methodology/approach
This study examines the role of gender in the daily life of an urban community in the M'Zab Valley in Algeria through semi-structured interviews with relevant experts and a survey of 100 Mozabite women. It focuses on their roles and views regarding using spaces and maintaining Mozabite heritage.
Findings
Social and religious norms influence women's utilisation, behaviour and roles in gendered spaces. Most women consider their place to be within the house but refuse to live primitively. Education and work have enabled them to emerge outdoors. The results also showed that owing to the restrictions imposed on women, 60% of them emphasised the need to express their opinions and make decisions, and 26% asked for more opportunities and spaces.
Originality/value
This study broadens understanding of Mozabite society and its architectural and urban heritage. The empirical study surveyed women and conducted interviews with experts. This is valuable, particularly, given the challenges of studying gender in conservative cultural settings.
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Lingwen wei, Yan Hong and Xianyi Zeng
The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market…
Abstract
Purpose
The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market for fashion brands, comparing the costs and risks involved in these strategies in practice.
Design/methodology/approach
First, the expert interview method is employed to extract the content marketing strategies of the fashion second-hand market. Then, a descriptive space that is able to identify various fashion brand images is established. Then, experts' perceptions of the relationships between content marketing strategies and fashion brand image dimensions are obtained through a subjective evaluation procedure. Data of semantic evaluation were quantified and analyzed using the fuzzy logic method.
Findings
When fashion brands expand to the second-hand market, they not only need to focus on improving the individual differentiation of products but also give priority to the quality of products and services and the overall customer experience. Exploring the “social impact strategy” will become an important direction for the development of fashion brands in the future.
Originality/value
The research methodology employed herein exhibits a noteworthy degree of novelty. This study introduces a pioneering theoretical prediction approach utilizing fuzzy logic, marking the inaugural exploration of this emerging and captivating dimension within the context of the study. Simultaneously, the study provides comparative results among content marketing strategies for expanding the fashion second-hand market, offering guidance for market expansion.
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A. Madini Lakna De Alwis, Nayanthara De Silva and Premaratne Samaranayake
This paper proposes strategies for adopting Industry 4.0 in achieving sustainable manufacturing, by overcoming barriers in the Sri Lankan manufacturing sector.
Abstract
Purpose
This paper proposes strategies for adopting Industry 4.0 in achieving sustainable manufacturing, by overcoming barriers in the Sri Lankan manufacturing sector.
Design/methodology/approach
A conceptual model of sustainable manufacturing and Industry 4.0 was proposed based on a comprehensive literature review and validated through experts' inputs. The model was illustrated using three case studies to assess the relationships between sustainable manufacturing and Industry 4.0 in the Sri Lankan manufacturing context. Furthermore, possible strategies were proposed to overcome current barriers identified from case studies.
Findings
The case studies showcase that there is a considerable gap in Industry 4.0-enabled sustainable manufacturing in the Sri Lankan manufacturing sector due to several barriers. Thus, experts' knowledge-based strategies to overcome those barriers are proposed.
Research limitations/implications
The conceptual model provides a holistic view of maturity levels of sustainable manufacturing measures directly connected with Industry 4.0 technologies. The study was limited to investigating the application of Industry 4.0 for sustainable manufacturing in leading apparel manufacturing organisations in Sri Lanka.
Practical implications
The conceptual model can be used as a framework to guide practitioners in implementing Industry 4.0-enabled sustainable manufacturing. The proposed strategies in addressing barriers to Industry 4.0 adoption towards sustainable manufacturing can be directly applied to achieving better sustainable manufacturing performance.
Originality/value
This study is an informative guide to encourage the Sri Lankan manufacturing industry to adopt Industry 4.0 technologies in achieving sustainable manufacturing, using the knowledge of relationships between Industry 4.0 and three dimensions of sustainable manufacturing, possible barriers and strategies.
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