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Social media commerce provides a convenient way for users to share information and interact with each other. Few studies, however, have examined the effect of marketing messages and consumer engagement behaviors on the economic performance of marketing. This study, therefore, explored the economic performance of social media in terms of marketing messages and consumer engagement.

Using ordinary least squares regression and data collected from Weibo and Maoyan, this study analyzed the effects among marketing messages, consumer engagement and movie ticket sales.

The results indicated that marketing messages on Weibo had a positive effect on box office revenues, while consumer engagement behavior (whether personal or interactive) did not affect box office revenues. The results suggested that marketing messages on social media have more salient effects for predicting economic performance than consumer engagement behaviors.

This study underscores the importance of social media in consumer purchasing behavior. The findings also extend the literature related to commerce and product message design on social media platforms.

The purpose of this paper is to investigate the impact of online service quality on swift guanxi that influences customer repurchase intention and the moderating role of gender in the relationship between online service quality and swift guanxi.

Based on survey data obtained from 274 college students, structural equation modeling was used to test the research hypotheses.

The results show that the dimensions of online service quality (i.e. perceived control, convenience and customer service) are positively related to buyer-seller swift guanxi, which influences repurchase intention. Additionally, men are driven mainly by perceived control and service convenience when establishing swift guanxi, whereas women care more about customer service.

Online service quality is the key factor underlying customer repurchase intention. In addition, gender differences exist in many aspects of online shopping including information processing, perceived service, and perceived risk. This is one of the first empirical studies that empirically examine the effects of three dimensions of online service quality on swift guanxi and take gender differences into consideration. Based on the conceptual and empirical evidence, this study provides the practical and theoretical implications of these findings.

The study is interested in knowing “the role of the organizational structure as a mediating variable of the relationship between the information technology and organizational communication”.

The study was conducted in several service companies, and the study adopted the questionnaire as a basic tool for the data collection on the practical side, as 267 opinions were surveyed, in addition to conducting personal interviews, and the normal distribution of data was tested, analyzing, describing and diagnosing study variables, testing correlations and determining direct effects.

Findings show that there is no direct and significant statistical impact of information technology on organizational communications. Whereas there was a positive, direct and statistically significant impact of information technology on the organizational structure. There was also a positive, direct and statistically significant effect of the organizational structure on organizational communication.

This paper is restricted to the role of the organizational structure as a mediating variable of the relationship between the influence of information technology on organizational communication.

As part of the practical implication, the paper suggests the need to increase support and attention to the importance of information technology in service organizations in order to increase coordination and organizational communication and achieve a high ability to explore and exploit ideas.

Apart from the fact that several companies were engaged, the organizational structures of these companies were engaged too to examine the impacts of Information technology (ICT) on organizational communication.

This study aims to draw upon boundary the crossing theory to examine the transition of casino hotel guests’ revisit intentions from casino social media sites to casino properties, with the influence of the motivation–opportunity–ability model.

Under a quantitative approach, 20 casinos that operated official social media sites were selected, with a quota sampling method designed to assign 20 respondents for each casino. A structural model was used to explore the hypothesized relationships.

The results illustrate that ability and opportunity are crucial in enhancing social media revisit intention. They also reveal that casino and destination revisit intention can be boosted with increased social media revisit intention.

This study provides a fresh look into the relation across the boundary between the virtual and physical environment and illustrates a means by which casinos can be camouflaged as leisure and entertainment venues to strengthen their competitiveness in attracting tourists through social media.

This study offers new evidence for the linkage between online and offline behaviors with respect to how social media could transit into tangible travel propensity.

本研究利用跨界理论来检验赌场酒店客人的重游意图从赌场社交媒体网站到赌场属性的转变, 并受到动机-机会-能力模型的影响。

在定量方法下, 选择了 20 家运营官方社交媒体网站的赌场, 采用配额抽样方法, 为每个赌场分配 20 名受访者。使用结构模型来探索假设的关系。

结果表明, 能力和机会对于增强社交媒体重访意图至关重要。他们还揭示了赌场和目的地的重访意图可以随着社交媒体重访意图的增加而提高。

这项研究对虚拟和物理环境之间的边界关系提供了全新的视角, 并说明了一种可以将赌场伪装成休闲和娱乐场所的方法, 以增强其通过社交媒体吸引游客的竞争力。

这项研究为在线和离线行为之间的联系提供了新的证据, 即社交媒体如何转变为有形的旅行倾向。

This paper aims to develop an efficient evaluation method to more intuitively and effectively investigate the influence of the wing fuel mass variations because of fuel burn on transonic aeroelasticity.

The proposed efficient aeroelastic evaluation method is developed by extending the standard computational fluid dynamics (CFD)-based proper orthogonal decomposition (POD)/reduced order model (ROM).

The results of this paper show that the proposed aeroelastic efficient evaluation method can accurately and efficiently predict the aeroelastic response and flutter boundary when the wing fuel mass vary because of fuel burn. It also shows that the wing fuel mass variations have a significant effect on transonic aeroelasticity; the flutter speed increases as the wing fuel mass decreases. Without rebuilding an expensive, time-consuming CFD-based POD/ROM for each wing fuel mass variation, the computational cost of the proposed method is reduced obviously. It also shows that the computational efficiency improvement grows linearly with the number of model cases.

The paper presents a potentially powerful tool to more intuitively and effectively investigate the influence of the wing fuel mass variation on transonic aeroelasticity, and the results form a theoretical and methodological basis for further research.

The proposed evaluation method makes it a reality to apply the efficient standard CFD-based POD/ROM to investigate the influence of the wing fuel mass variation because of fuel burn on transonic aeroelasticity. The proposed efficient aeroelastic evaluation method, therefore, is ideally suited to deal with the investigation of the influence of wing fuel mass variations on transonic aeroelasticity and may have the potential to reduce the overall cost of aircraft design.

This is the third of a series of studies on Chinese brand naming using content analysis from a linguistic perspective. The first study generalized the principles guiding Chinese brands in terms of syllable pattern, tone pattern, compounding structure and semantic preference. The second looked at specific branding rules, focusing on two entirely different products: cosmetic products and bicycles. The present study, following the same linguistic framework of analysis, analyzes three groups of closely related products: spirits, beers, soft drinks, to see how these brands are creatively and distinctively constructed. Finds that the brand naming patterns of the three drinks are basically in agreement with the general Chinese branding principles, and the differences among them directly reflect the development, the consumer markets and characteristics of each product.

Honey peaches are rich in a variety of vitamins and are well known in China as the queen of fruit. However, as highly climacteric fruit, peach is too easy to affect its economic value. In this paper, a new passive modified atmosphere packaging system was proposed to solve the lack of water vapour removal capacity – which is still the technical bottleneck of passive modified atmosphere packaging. This paper aims to address this issue.

Under the conditions of relative humidity 85−90% and temperature 28°C−38°C, the influence of new passive modified atmosphere packaging on the shelf life and quality of 70% ripe peaches was studied in the paper. The effect of the new passive modified atmosphere packaging (PMAP) on fruit appearance, colour, taste, flavour, soluble solids, Vitamin C and titratable acid was investigated.

Regardless of whether 1-Methylcyclopropene is added or not, the research results show that the new PMAP has a significant effect on extending the shelf life and maintaining the quality of peaches. Compared with the control group, the shelf life of peaches treated with modified atmosphere packaging and 1-Methylcyclopropene was prolonged by 7 and 11 days, increasing the retailer's revenue by 44 and 75%.

A new integrated structure, which is composed of two types of films with high oxygen and high water vapour permeability was designed for the retail of peaches at room temperature. The former was mainly responsible for regulating the concentration of O₂ and CO₂, while the latter was for removing water vapour and regulating the relative humidity in PMAP.

This paper aims to improve the wear resistance of titanium alloy using a high-hardness boride layer, which was fabricated on Ti6Al4V by a high-temperature boronizing process.

The boride layers on Ti6Al4V were obtained at 1000°C for 5–15 h. Scanning electron microscopy, energy dispersive analysis and X-ray diffractometer were used to characterize the properties of the boride layer. The tribological performance of the boride layer at room and elevated temperatures was investigated.

The X-ray diffraction analysis showed that the boride layers were a dual-phase structure of TiB and TiB₂. When the boronizing time increased from 5 h to 15 h, the microhardness increased from 1192 HV_0.5 to 1619.8 HV_0.5. At 25°C and elevated temperatures, the friction coefficients of the boride layers were higher than that of Ti6Al4V. The wear track areas of T-5 at 200°C and 400°C were 2.5 × 10^–3 and 1.1 × 10^–3 mm², respectively, which were 6.1% and 2.6% of that of Ti6Al4V, indicating boride layer exhibited a significant wear resistance. The wear mechanisms of the boride layer transformed from slight peeling to oxidative wear and abrasive wear as the temperature was raised.

The findings provide an effective strategy for improving the wear resistance of Ti6Al4V and have important implications for the application of titanium alloy in a high-temperature field.