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1 – 10 of over 1000Eunsoo Baek, Eujin Park and Ga-eun (Grace) Oh
With the growing market for luxury fashion rental, we aim to examine how renting luxury fashion is related to consumers' construction of the material self, based on material…
Abstract
Purpose
With the growing market for luxury fashion rental, we aim to examine how renting luxury fashion is related to consumers' construction of the material self, based on material self-framework. We propose that consumers adopt luxury fashion rentals to construct and manage the personal and social aspects of the material self and that their belief in brand essence facilitates the mechanism.
Design/methodology/approach
A total of 296 responses of US female participants collected from Cloudresearch were analyzed to test the relationships between constructs in the proposed model.
Findings
The results, using structural equation modeling analysis, supported the expected relationships. Specifically, whereas the social material self directly increased adoption intention, the personal material self indirectly increased such intention via the belief that rented luxury items preserve brand essence.
Originality/value
Our findings advance the literature by showing how the self is constructed and managed in collaborative luxury fashion consumption, from self-identity perspective. The current research reveals the important roles of two aspects of material self that respectively contribute to consumers' adoption of luxury fashion rentals.
Research limitations/implications
This study empirically tests the material self theory in the context of luxury fashion rental and demonstrates the processes of how consumers regard a luxury fashion rental as a tool to construct their identity. This study not only validates the two-structure model of material self (social and personal), but also incorporate the role of brand essence in revealing how the two facets of material self differently facilitate luxury fashion rental adoption.
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Ruchi Mishra, Rajesh Kumar Singh and Justin Paul
This paper aims to explore the factors influencing the behavioural intention of Gen Y consumers to avail omnichannel service and to identify the relative influence of predictors…
Abstract
Purpose
This paper aims to explore the factors influencing the behavioural intention of Gen Y consumers to avail omnichannel service and to identify the relative influence of predictors in explaining the behavioural intention of Gen Y consumers to use omnichannel service.
Design/methodology/approach
Data collected through surveys from 287 Gen Y consumers has been analysed through structural equation modelling to examine direct and mediated relationships between the constructs influencing behavioural intention to use omnichannel service.
Findings
Findings indicate that perceived ease of use, social influence, perceived trust, and personal innovativeness positively affect behavioural intention to use omnichannel service, with the result accounting for 48% of the variance. We also demonstrate that perceived value and perceived ease of use mediate the association between personal innovativeness and behavioural intention to use omnichannel service.
Research limitations/implications
The study provides valuable insights into adopting technology-based offerings for Gen Y customers. The presented model can be extended for analysing consumers' behavioural intentions by considering additional variables, such as consumer personality traits and diverse cultural settings. The study may help managers and policymakers formulate a consumer-focussed strategy to win over modern retail consumers.
Originality/value
This study explores the behavioural intention of Gen Y consumers in availing omnichannel services. Further, the study contributes to the technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT) or UTAUT2 theories that may need to be extended in the omnichannel shopping context.
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Gianluca Pusceddu, Ludovica Moi and Francesca Cabiddu
This paper aims to empirically investigate the typologies of phygital (synaeresis of “physical” and “digital”) customer experiences (CXs) that can arise in high-tech retail based…
Abstract
Purpose
This paper aims to empirically investigate the typologies of phygital (synaeresis of “physical” and “digital”) customer experiences (CXs) that can arise in high-tech retail based on the intensity of consumers' responses and reactions to the stimuli triggered by firms. Moreover, it explores how firms attempt to shape the architecture of the phygital CXs. Notably, this article identifies the flexible and agile strategies implemented by firms to enhance the several typologies of phygital CXs, with the intention of better exploiting physical and digital features to respond to the differences in customers' needs, preferences and expectations.
Design/methodology/approach
This study performs an in-depth exploratory single-case study based on semi-structured interviews with the customers, managers and employees of the Webidoo Store.
Findings
This study develops a framework illustrating the main typologies of ordinary (“hostile”, “controversial” and “disappointing”) and extraordinary (“passionate” and “explorative”) CXs that can arise in phygital contexts. Also, it identifies some key flexible and agile strategies (“decompressive strategy”, “mentoring strategy”, “prompting strategy” and “entertaining strategy”) that companies might follow to adjust their offerings and respond quickly to the different forms of phygital CXs to create a more compelling experience tailored to customers' needs, preferences and expectations.
Research limitations/implications
Among the study's limitations are the single-case study methodology and a specific setting like the Italian one. As a result, future studies could broaden the study to include other research contexts and countries. The paper offers significant managerial insights based on the many forms of CX across ordinary and extraordinary CXs. Thus, it provides critical takeaways for businesses to meet customer demand.
Originality/value
This paper analyzes the different typologies of ordinary and extraordinary CXs that could occur in phygital contexts based on the intensity of consumers' responses and reactions to firms' stimuli. Also, it explores how firms attempt to shape the architecture of the phygital CXs through flexible and agile strategies. From this paper, managers and decision-makers can reflect on successful strategies they could use to affect the stimuli to which customers respond in an agile manner, thus enhancing phygital CXs.
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Job dissatisfaction is a prevalent, yet understudied phenomenon. This study aims to examine the determinants of job dissatisfaction among information technology (IT…
Abstract
Purpose
Job dissatisfaction is a prevalent, yet understudied phenomenon. This study aims to examine the determinants of job dissatisfaction among information technology (IT) professionals. Based on the relative deprivation theory and the social exchange theory, this study examines the complex linkage between work-related boredom, felt deprivation, leader–member exchange and job dissatisfaction.
Design/methodology/approach
The questionnaire-based survey data were collected from IT professionals working in Bangalore, India. Regression with process macro was used for data analysis.
Findings
This study found the predictors of job dissatisfaction and felt deprivation. It also found the path through which work-related boredom impacts job dissatisfaction (through felt deprivation). Furthermore, it found that the direct effect of boredom on felt deprivation is greater for employees in close relationships with the leader.
Research limitations/implications
Job dissatisfaction is one of the critical factors that has several adverse consequences for individuals and the organization. This study provides the antecedents, explains the path and suggests a boundary condition leading to job dissatisfaction. It further highlights the adverse consequences of work-related boredom on felt deprivation for employees having strong leader–member exchange relationships.
Originality/value
This study contributes to the literature on job dissatisfaction, boredom, felt deprivation and leader–member exchange in the IT sector in an emerging economy. To the best of the author’s knowledge, this is one of the early studies that explain the mechanism and the conditions leading to felt deprivation and job dissatisfaction.
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Thamaraiselvan Natarajan and Deepak Ramanan Veera Raghavan
Building on Stimulus-Organism-Response theory, the current study examines the influence of pickup service quality in buy-online pickup in-store service (BOPIS) on users' perceived…
Abstract
Purpose
Building on Stimulus-Organism-Response theory, the current study examines the influence of pickup service quality in buy-online pickup in-store service (BOPIS) on users' perceived relationship investment with the mediating role of users' perceived experience quality and relationship proneness. This research also demonstrates the subsequent impact of BOPIS users' perceived relationship investment on their relationship performance indicators, like their cross-buying behaviors (breadth), frequency of their purchase (depth) and longevity of their relationship (length) with the store. The moderating role of BOPIS users' service experience consciousness in a few proposed relationships was tested.
Design/methodology/approach
The research is descriptive, quantitative and cross-sectional investigation. The study employed a purposive sampling technique. It was conducted using data collected using a validated self-administered questionnaire from 786 Indian omnichannel shoppers who have used BOPIS services in the past. The proposed conceptual model was tested using Partial Least Squares-Structural Equation Modeling.
Findings
The results indicate that BOPIS users' perceived experience quality and relationship proneness positively mediate pickup service quality and perceived relationship investment. The users' perceived relationship investment subsequently significantly positively impacts different dimensions of their relationship performance with the store (breadth, depth and length). Additionally, BOPIS users' service experience consciousness has a significant negative moderating effect on the direct relationship between pickup service quality and different dimensions of relationship performance.
Research limitations/implications
The study is conducted in the Indian population, where omnichannel retailing is still nascent.
Originality/value
This study addresses the need to investigate the relationship performance indicators of BOPIS users, like their cross-buying behaviors(breadth), frequency of their purchase(depth) and longevity of their relationship(length) with the store. This study is the first to show that pickup service quality might explain the relationship performance of BOPIS users through their perceived experience quality, relationship proneness and relationship investments. The moderating role of BOPIS users' service experience consciousness in a few proposed relationships was also tested for the first time.
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Rania B. Mostafa and Mohamed Sobhy Temerak
This paper aims to identify the mechanism through which consumer empowerment, created via the Facebook brand page (FBBP), is transformed into brand page stickiness. Specifically…
Abstract
Purpose
This paper aims to identify the mechanism through which consumer empowerment, created via the Facebook brand page (FBBP), is transformed into brand page stickiness. Specifically, a model examining the mediating role of FBBP experience and the moderating role of brand love is proposed and tested.
Design/methodology/approach
Data from 283 FBBP users were analyzed using structural equation modeling with partial least squares.
Findings
The findings reveal the positive effect of consumer empowerment and brand page experience on brand page stickiness. The mediating role of brand page experience and the moderating role of brand love were prominent in the consumer empowerment–brand page stickiness link.
Originality/value
This paper is novel in inaugurating the association between consumer empowerment and FBBP stickiness, which is mediated by brand experience and moderated with brand love. This paper enriches the understanding of how brand page stickiness can be enhanced in the social media context.
Practical implications
This paper guides managers to best utilize FBBP to create a pleasant experience and yield stickiness.
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Ser Zian Tan, Fandy Tjiptono, Lin Yang, Argho Bandyopadhyay and Park Thaichon
Drawing upon extended-self theory, this research aims to understand how different access modes of consumption and product type influence consumers' perceptions of self-product…
Abstract
Purpose
Drawing upon extended-self theory, this research aims to understand how different access modes of consumption and product type influence consumers' perceptions of self-product connection and sense of individual and collective ownership.
Design/methodology/approach
Two experiments assessed the impact of access modes (temporary vs permanent) and product types (tangible vs intangible) on individual and collective psychological ownership (IPO and CPO) as well as the mediating role of self-product connection in these relationships.
Findings
Temporary access reduces IPO compared to permanent access. Moreover, self-product connection mediates the relationship between access modes and both IPO and CPO. Product type significantly moderates the degree of psychological ownership, with intangible products having a notable influence on the impacts of access modes on IPO and CPO.
Practical implications
Understanding the nuances of access-based consumption and its effects on psychological ownership can inform marketers and businesses in designing more effective strategies for product offerings and access modes. Highlighting self-product connection can aid in cultivating stronger consumer relationships and loyalty in access-based consumption contexts.
Originality/value
This study contributes to the existing literature on consumer access-based consumption by shedding light on the changing dynamics of material possessions and the psychological mechanisms underlying ownership perceptions in access-based models.
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Muhammad Abid, Syed Muhammad Fazal e Hasan, Hormoz Ahmadi, Alireza Amrollahi and Gary Mortimer
This study employs a multi-method approach to investigate how perceived relationship marketing investment affects perceived relationship value and consumer gratitude, influencing…
Abstract
Purpose
This study employs a multi-method approach to investigate how perceived relationship marketing investment affects perceived relationship value and consumer gratitude, influencing consumer involvement, word-of-mouth intentions, and long-term relationships across three retail consumer types.
Design/methodology/approach
The study analyses a model involving 542 consumers, employing structural equation modeling and fuzzy-set qualitative comparative analysis to identify distinctive factor configurations across public, semi-public, and private retail organizations.
Findings
A retailer’s investment in relationship marketing significantly enhances relationship value and consumer gratitude, leading to increased engagement and word-of-mouth intentions. Perceived benevolence moderates the effect of relationship marketing on gratitude. However, gratitude alone does not ensure long-term relationships. Using fsQCA, we identify four distinct consumer configurations, providing nuanced insights.
Research limitations/implications
Retail organizations broaden relationship marketing strategies to boost perceived value and elicit consumer gratitude, influencing consumer performance outcomes.
Practical implications
Retail organizations should broaden relationship marketing strategies to boost perceived value and elicit consumer gratitude, influencing consumer performance outcomes.
Social implications
Managers should develop strategies that lead to consumer gratitude toward the firm, such as journey mapping can help visualize retail delivery. Grateful consumers may contribute to firms’ profitability by influencing current and potential consumers in their social networks and communicating their expertise through review/feedback for improvement. Therefore, various strategies are needed to stimulate positive comments from grateful consumers about the firm’s excellent performance.
Originality/value
This study builds on Lawler’s affect theory, highlighting how relationship value and consumer gratitude profoundly influence exchange process outcomes. It introduces new psychological mechanisms to explain the impact of perceived relationship marketing investment on performance outcomes. Integrating these elements provides a comprehensive understanding of retailer–consumer dynamics, revealing how emotional and psychological factors shape marketing strategies and business performance. This contribution enriches theoretical frameworks and offers practical insights for enhancing relationship marketing practices.
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Ibrahim A. Amar, Aeshah Alzarouq, Wajdan Mohammed, Mengfei Zhang and Noarhan Matroed
This study aims to explore the possibility of using magnetic biochar composite (MBCC) derived from Heglig tree bark (HTB) powder (agricultural solid waste) and cobalt ferrite (CoFe…
Abstract
Purpose
This study aims to explore the possibility of using magnetic biochar composite (MBCC) derived from Heglig tree bark (HTB) powder (agricultural solid waste) and cobalt ferrite (CoFe2O4, CFO) for oil spill removal from seawater surface.
Design/methodology/approach
One-pot co-precipitation route was used to synthesize MBCC. The prepared materials were characterized by X-ray diffraction, scanning electron microscopy-energy dispersive X-ray spectroscopy, Fourier transform infrared spectroscopy. The densities of the prepared materials were also estimated. Crude, diesel engine and gasoline engine oils were used as seawater pollutant models. The gravimetric oil removal (GOR) method was used for removing oil spills from seawater using MBCC as a sorbent material.
Findings
The obtained results revealed that the prepared materials (CFO and MBCC) were able to remove the crude oil and its derivatives from the seawater surface. Besides, when the absorbent amount was 0.01 g, the highest GOR values for crude oil (31.96 ± 1.02 g/g) and diesel engine oil (14.83 ± 0.83 g/g) were obtained using MBCC as an absorbent. For gasoline engine oil, the highest GOR (27.84 ± 0.46 g/g) was attained when CFO was used as an absorbent.
Originality/value
Oil spill removal using MBCC derived from cobalt ferrite and HTB. Using tree bark as biomass (eco-friendly, readily available and low-cost) for magnetic biochar preparation also is a promising method for minimizing agricultural solid wastes (e.g. HTB) and obtaining value-added-products.
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Angela Rella and Filippo Vitolla
This study aims to provide an overview of the state-of-the-art in efficiency measurement within higher education (HE). Specifically, it seeks to gather all relevant articles on…
Abstract
Purpose
This study aims to provide an overview of the state-of-the-art in efficiency measurement within higher education (HE). Specifically, it seeks to gather all relevant articles on the topic and subsequently categorize these studies using a flowchart based on two core aspects of the topic.
Design/methodology/approach
This study employs bibliometric and content analyses to conduct a systematic literature review. The Preferred Reporting Items for Systematic Review (PRISMA) framework is used to identify the search protocol, followed by analyses to classify and categorize articles.
Findings
The bibliometric analysis identifies prominent themes, methodologies and literature gaps. The content findings highlight key insights on higher educational institution (HEI) efficiency, including organizational structures, services and operational activities.
Originality/value
This research contributes to the existing knowledge by synthesizing global literature on HEI’s efficiency. Utilizing the flowchart developed by the authors, the study captures the state-of-the-art based on two critical aspects: methodologies and content. Insights from the analysis and subsequent classification of previous literature provide valuable directions for future research.
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