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Human resources management, international human resources management.

The case is suitable for undergraduate or graduate/training programmes specialised in international dimensions of HRM.

The study aims to evaluate the experiences of hotel employees at the Mandarin Oriental Bangkok's new employee centre. This centre, called the “O-Zone”, is an example of the hotel's commitment to the well-being of its staff. On a larger scale, it is an illustration of a method to maintain employee motivation and commitment in the luxury hotel industry. The case is particularly useful to investigate as the hotel has created a unique approach to employee well-being in a large urban setting where employees experience a stressful living environment, including long commutes. This is supported by studies in the literature which reveal that burnout and stress are important factors to consider for hotel employees.

The case study allows students to discover the following key learning points: an example of a well-being initiative for employees of a luxury hotel in the Thai context; an investigation of the need for employers in luxury hotels in Thailand to attract and retain talent; and an understanding of the use of incentives at work for employee motivation in the Thai luxury hotel industry.

Teaching notes are available; please consult your librarian for access.

This paper aims to investigate the history and distribution of trade ceramics in Southeast Asia over a thousand-year period stretching from the ninth to the early nineteenth century CE.

The study takes a material culture approach to the writing of marketing history by researching the ceramics trade from the starting point of artifacts and their social context. It draws from literatures on Chinese and Southeast Asian ceramics art history and archaeology. It also is informed by first-hand experience inspecting surviving artifacts in shops, talking to dealers and taking in museum displays.

After a brief historical overview of the ceramics trade in Southeast Asia, the research further explores topics in physical distribution (transportation routes, hubs and local marketplaces and ships, cargo and packing) and product assortments, adaptation and globalization of consumer culture.

The art history and archaeological literatures provide a good overview of the ceramics trade and analysis of surviving material artifacts, but only limited information about distribution and consumption. Many questions remain unanswered.

This study contributes to international business and marketing history by documenting a thousand years of trade among China, mainland and insular Southeast Asia, and a long-standing cultural exchange facilitated by seaborne commerce. It also shares a marketing perspective with the fields of Southeast Asian art history and archaeology. Research in marketing history has neglected this region. To fully understand the development of marketing in the pre-industrial era, accounts from civilizations outside the West must be included.

The purpose of this paper is to focus on the large-scale flood response coordination across sectors and jurisdictions, investigating the characteristics and gaps of the 2011 Thailand flood response operations.

The large-scale flood response coordination was measured as an inter-organizational network. An extensive content analysis of news reports was conducted to identify the participating organizations and relationships among them that emerged during the initial flood response operations. Social network analysis was used to examine the patterns and gaps of coordination among the organizations.

The research identified three major gaps that might weaken the response coordination. First, the coordination structure was highly fragmented with many isolated actors. Second, the benefit of inter-sector relationships was not well leveraged in the system due to weak reciprocal relationships across sectors. Third, provincial level organizations did not serve as a strong liaison between local actors (cities) and national actors.

Based on the findings, the research offers suggestions to improve the performance of response coordination in recurring flood disasters.

This study is distinctive in its examination of structural characteristics of large-scale, inter-sector and multi-jurisdictional flood response coordination in Thailand. Previous studies have explored how citizens were organized and responded to flood disasters at the local level, and measured indicators or causes of response resilience at the provincial level system. Yet, studies examining the patterns of coordination structure among response organizations across all affected-jurisdictional authorities and sectors have been lacking.