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There would appear to be a view in common currency that IT is revolutionizing marketing, offering the possibilities of enhanced operational efficiency, the facilitation of the development of innovative products and services as well as the potential for reconfiguring marketing in the organization. Addresses the manner in which IT has affected and may significantly affect marketing by references to an empirical study of the existing and projected impact of IT on marketing activities, as well as analysing the factors which are likely to facilitate or impede the process. IT can be the handmaiden to the erosion of marketing as a major organizational function, with many of the traditional customer oriented activities being more widely diffused throughout the organization. On the other hand, it may be that marketing retains its position by adopting the role of guardian of the customer orientation, taking responsibility for defining the form and content of information that is an acceptable basis for organizational discourse.

The Scottish Government hope to pilot judge only rape trials to increase the woefully low rape conviction rates in Scotland. The reasoning is that by removing jurors, the court will be attenuating the role that rape myths and other cognitive and social biases have on conviction rates. However, a plethora of research from cognitive and social psychology, legal literature and decision-making science has shown that experts, including judges and other legal professionals, may be no less biased than laypeople. This paper aims to outline the research highlighting that experts may also be biased, why biases in judges can be elicited, and potential alternative recommendations (i.e. deselecting jurors who score highly on rape myths and providing training/education for jurors). Furthermore, piloting with real judges, in real trials, may not be best practice. Therefore, the authors recommend that any piloting is preceded by experimental research.

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Furthermore, piloting with real judges, in real trials, may not be best practice; therefore, the authors recommend that any piloting is preceded by experimental research.

To the best of the authors’ knowledge, this research is the first of its kind to directly compared the decision-making of jurors and judges within the current Scottish legal context.