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Article
Publication date: 7 October 2021

Xia Cao, Zhi Yang, Feng Wang, Chongyu Lu and Yueyan Wu

This study investigates the effect of keyword portfolio characteristics on sales in paid search advertising. The authors propose two keyword portfolio characteristics…

Abstract

Purpose

This study investigates the effect of keyword portfolio characteristics on sales in paid search advertising. The authors propose two keyword portfolio characteristics (variety and disparity) and examine the effects of portfolio variety and portfolio disparity on direct and indirect sales in both PC and mobile environment.

Design/methodology/approach

By conducting a field study at a large e-commerce platform, the authors use a negative binomial model to develop empirical findings that provide insights into paid search advertising strategies.

Findings

For main effect, (1) portfolio variety has a negative effect on direct sales. However, (2) portfolio disparity has positive effects on both direct and indirect sales. Advertising channels influence the contribution of keyword portfolio to sales. (3) On mobile devices, portfolio variety positively affects both direct and indirect sales. However, portfolio disparity negatively affects both direct and indirect sales. (4) On PCs, portfolio variety negatively affects both direct and indirect sales. However, portfolio disparity positively affects both direct and indirect sales on PC.

Practical implications

The findings provide advertisers with insights into how to manage keyword portfolio between mobile devices and PCs.

Originality/value

The current study shifts the attention from keyword to keywords (keyword portfolio), which extends the paid search literature. Moreover, it also contributes to the literature by comparing the relative effectiveness of mobile and PC search advertising.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 6
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 13 November 2017

Zhiwei Wang, Yi Liu and Feng Wang

The purpose of this paper is to establish a simplified model of the closed hydrostatic guideway for the rapid analysis of static and dynamic characteristics. Further, the…

Abstract

Purpose

The purpose of this paper is to establish a simplified model of the closed hydrostatic guideway for the rapid analysis of static and dynamic characteristics. Further, the influence of compressibility and dynamic frequency are taken into consideration in the new dynamic model.

Design/methodology/approach

The new model is based on the second kind of Lagrange equation. In this model, the closed hydrostatic guideway is supported by 12 pads, and each oil pad is equivalent to a nonlinear spring-damper system. The equivalent spring coefficient and damper coefficient of the oil pad are extracted by the three different equivalent methods. Finally, the validation experiments of step load response and dynamic stiffness are conducted on a hydrostatic guideway.

Findings

For solving the step response, the linear spring-damper model and the nonlinear spring-damper Model 1 are better than the nonlinear spring-damper Model 2. The accuracy of the three methods are very high for static stiffness calculation. For the calculation of dynamic stiffness, the nonlinear spring-damper Model 2 is better than the nonlinear spring-damper Model 1. The linear spring-damper model has low precision for dynamic stiffness calculation, especially at high frequency. The accuracy of the new model is validated by experiments.

Originality/value

The equivalent method of nonlinear spring-damper system has higher accuracy. Different equivalent methods should be adopted for different load types. The computational speeds of the new dynamic model with the three methods are much better than finite element method (about ten times).

Details

Industrial Lubrication and Tribology, vol. 69 no. 6
Type: Research Article
ISSN: 0036-8792

Keywords

Article
Publication date: 23 March 2021

Feng Wang, Rong Cao, Siting Wu and Man Chen

The aim of the study was to investigate the differential effects of interpersonal relationships across functions on product and service innovation, and to examine the…

Abstract

Purpose

The aim of the study was to investigate the differential effects of interpersonal relationships across functions on product and service innovation, and to examine the moderating role of market competition.

Design/methodology/approach

This study was based on a survey of senior and middle managers from 149 pharmaceutical firms in China.

Findings

Interpersonal relationships between employees across functions (IR-E) have a stronger impact on product innovation than do interpersonal relationships between managers across functions (IR-M), but IR-M have a stronger impact on service innovation. Market competition strengthens the effects of IR-M on both product and service innovation, but it attenuates the effect of IR-E on service innovation.

Originality/value

Although the effects of interpersonal relationships across functions are crucial to cross-functional interactions, these effects have received little attention in the literature. By identifying the potential “backfiring” effect of dual-level interpersonal relationships, this study contributes to knowledge of cross-functional relationships. It also deepens understanding of the relationship between cross-functional relationships and organizational innovation, especially in the service setting.

Details

Marketing Intelligence & Planning, vol. 39 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 4 June 2020

Qiansong Zhang, Jieyi Pan, Dehui Xu and Taiwen Feng

Although the importance of green supplier integration (GSI) has been recognized, the knowledge of how it can be enhanced is still limited. Using insights from transaction…

Abstract

Purpose

Although the importance of green supplier integration (GSI) has been recognized, the knowledge of how it can be enhanced is still limited. Using insights from transaction cost and resource dependence theories, this paper aims to explore how to balance coercive and non-coercive powers to enhance GSI and the mediating role of relationship commitment and the moderating role of relationship closeness.

Design/methodology/approach

To validate the hypotheses, this study conducted hierarchical regression analysis and bootstrapping using the survey data collected from 206 Chinese manufacturers.

Findings

The results indicate that coercive power undermines normative commitment, while non-coercive power promotes normative and instrumental commitments. Both normative and instrumental commitments enhance GSI. Normative commitment mediates the impacts of coercive and non-coercive powers on GSI, while instrumental commitment only mediates the impact of non-coercive power on GSI. Moreover, supplier trust and dependence negatively moderate the positive link between instrumental commitment and GSI.

Practical implications

Executives should carefully balance coercive and non-coercive powers to encourage firms to maintain good relationships with suppliers and develop common environmental values under different mediating effects of normative and instrumental commitments. However, they should also be aware that high level of trust and dependence can affect the impacts of powers.

Originality/value

This study contributes to GSI literature by opening the “black box” between power and GSI and verifying its boundary conditions.

Details

Supply Chain Management: An International Journal, vol. 25 no. 6
Type: Research Article
ISSN: 1359-8546

Keywords

Book part
Publication date: 16 September 2014

Mian Wang and Yajing Feng

Special education in China has lagged behind regular education for many years, however, the past few decades, the government has made considerable efforts to develop and…

Abstract

Special education in China has lagged behind regular education for many years, however, the past few decades, the government has made considerable efforts to develop and improve the special education system. While the citizens of China have had a generic moral interest in disability since ancient times, the development of special education schools did not occur until American and European missionaries started schools for the visually and hearing impaired in the 19th century. The next major influence in the development of the special education system occurred with China’s Cultural Revolution in 1978. Interestingly, there is not any exclusive legislation on special education but in the 1980s, the government started Learning in Regular Classrooms (LRC), which is China’s version of inclusion. LRC has progressed rapidly the past two decades; however, the quality of instruction is low due to a lack of specialists, a shortage of personnel, inadequate funding, and limited technology as well as other barriers that are delineated in the chapter. The chapter emphasizes the government’s recent efforts in in-service teacher training, the preparation of preservice teachers, working with families, developing community rehabilitation training programs, and implementing evidence-based practices. Special education in China today is at a good place but it has quite a way from the ideal situation.

Details

Special Education International Perspectives: Practices Across the Globe
Type: Book
ISBN: 978-1-78441-096-4

Article
Publication date: 13 December 2021

Xueting Zhang, Tanya (Ya) Tang, Man Chen and Feng Wang

This research explores whether, when and why employee identity salience influences content sharing of employee's friends in social networks and further investigates two…

Abstract

Purpose

This research explores whether, when and why employee identity salience influences content sharing of employee's friends in social networks and further investigates two moderating conditions of network overlap and deal content.

Design/methodology/approach

In Study 1, the authors analyzed a field data related to 20,715 users on the largest social network platform in China. In Studies 2 and 3, the authors verified the findings of Study 1 and tested the underlying mechanism with two experiments.

Findings

The results showed that employee identity salience could increase sharing likelihood of content receiver, especially when the employee had higher network overlap with receiver. However, when the content contained deal-related information, the receiver was less likely to share this content from employee with salient identity. The authors also found that perceived information credibility acted as a mediator in above relationships.

Originality/value

This research is the first to test the effects of employee identity salience on content sharing by considering both content type and network characteristics. The authors also provide insights into the mediating role of information credibility, which enriches the content sharing and social network literature.

Details

Marketing Intelligence & Planning, vol. 40 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 12 March 2020

Feng Wang, Xinyan Li and Man Chen

The aim of this study is to investigate the differential effects of pure and creative imitation on customer equity and the moderating roles of market contingency (i.e…

Abstract

Purpose

The aim of this study is to investigate the differential effects of pure and creative imitation on customer equity and the moderating roles of market contingency (i.e. competition intensity) and institutional contingency (i.e. enforcement inefficiency).

Design/methodology/approach

A lab experiment with 181 subjects and a survey of both senior and middle managers from 149 pharmaceutical firms in China were conducted.

Findings

Pure imitation decreases customer equity, but creative imitation increases it. Competition intensity attenuates the negative effect of pure imitation and the positive effect of creative imitation, whereas enforcement inefficiency only attenuates the negative effect of pure imitation.

Practical implications

The findings have significant implications for managers seeking to implement product imitation strategies in emerging economies. They can help managers understand the effects of two kinds of imitation strategies on customer equity. Furthermore, this shows that product imitation strategies should be aligned with various market and institutional contingencies to achieve better performance.

Originality/value

The authors distinguished between pure and creative imitation. Whereas previous studies have investigated the effects of pure and creative imitation on financial and market performance, the focus was on their differential effects on customer equity and the moderating roles of environmental contingencies at the market and institutional levels.

Details

Marketing Intelligence & Planning, vol. 38 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 17 September 2019

Hoa Thi Hoang, Feng Wang, Quang Van Ngo and Man Chen

The purpose of this paper is to examine the effects of social media-based brand community (SMBBC) markers on customer-based brand equity (CBBE). Moreover, this research…

1281

Abstract

Purpose

The purpose of this paper is to examine the effects of social media-based brand community (SMBBC) markers on customer-based brand equity (CBBE). Moreover, this research evaluates the mediating effect of brand community commitment and the moderating effect of customer gender.

Design/methodology/approach

This research collected data from a questionnaire survey with participants who are members of the Xiaomi Community in Vietnam on Facebook (XCVF). Finally, 512 valid and usable questionnaires were tested by applying the structural equation modeling approach.

Findings

On the basis of social identity theory, results showed that three components of brand community markers significantly affect two aspects of CBBE. Moreover, brand community commitment plays a mediating role in the relationship of shared consciousness, ritual and traditions, and CBBE. In addition, the influence of SMBBC on CBBE is stronger for women than for men.

Research limitations/implications

The sample selected is limited to only members of XCVF, so the results may have an inadequate view in comparison with other brand communities. This research can eliminate other important variables that can contribute to this relationship.

Originality/value

This research is among the first studies that have focused on the importance of SMBBC markers on CBBE, the mediating role of brand community commitment and the moderating effect of customer gender.

Details

Marketing Intelligence & Planning, vol. 38 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 21 January 2022

Qi Hao, Kou Wei and Bin Zhang

The purpose of this study is to theoretically discuss and empirically test the mediating effect of emotional exhaustion (EE) and the moderating effects of perceived…

Abstract

Purpose

The purpose of this study is to theoretically discuss and empirically test the mediating effect of emotional exhaustion (EE) and the moderating effects of perceived coworker support (PCS) and positive affectivity (PA) in the relationship between abusive supervision (AS) and knowledge hiding (KH).

Design/methodology/approach

The authors adopted a three-wave survey to collect data from eight high-tech companies in north China. The final sample of 209 available responses was analyzed with hierarchical regression analyses and bias-corrected bootstrapping methods.

Findings

AS positively affected employees’ KH. EE fully mediated this positive relationship. PCS and PA attenuated the relationship between AS and EE, respectively, and the mediating effects of EE.

Originality/value

First, the study contributes to the knowledge management and leadership literature by examining the relationship between the following two dysfunctional workplace behaviors: AS and KH. Second, the authors explicitly tested the underlying psychological mechanism in the above relationship. Third, this study specified two ways – obtaining support from coworkers and generating positive emotions – to attenuate the toxic effects of AS on victims.

Details

Journal of Knowledge Management, vol. 26 no. 7
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 8 June 2022

Mengjie Xi, Wei Fang and Taiwen Feng

Drawing upon social capital theory, this research aims to explore the influence of three dimensions of green intellectual capital (GIC) (i.e. green human capital [GHC]…

Abstract

Purpose

Drawing upon social capital theory, this research aims to explore the influence of three dimensions of green intellectual capital (GIC) (i.e. green human capital [GHC], green structural capital and green relational capital) on green supply chain integration (GSCI) (i.e. green supplier, internal and customer integration), and the mediating effect of supply chain transformational leadership (SCTL).

Design/methodology/approach

To verify the hypothesized relationships, the authors conduct hierarchical regression analysis and bootstrapping method with two-waved survey data collected from 317 Chinese manufacturing firms.

Findings

The findings suggest that both green structural and relational capital positively influence three dimensions of GSCI, while GHC only positively affects green internal and customer integration. In addition, SCTL mediates the impacts of green structural and relational capital on three dimensions of GSCI and mediates the impacts of GHC on green supplier and internal integration.

Originality/value

This research contributes to the GSCI literature and practice by deeming GIC as an intangible resource that can enhance GSCI and revealing the mediating role of SCTL.

Details

Journal of Intellectual Capital, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1469-1930

Keywords

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