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1 – 2 of 2Aluisius Hery Pratono and Irzameingindra Putri Radjamin
Niche products and environmental ethics.
Abstract
Subject area
Niche products and environmental ethics.
Study level/applicability
The case is suitable for undergraduate students who have some understanding of competitive advantage in emerging economies, of niche products, the resource-based perspective and environmental ethics.
Case overview
The case concerns the Indonesian coffee industry, specifically the production of Kopi Luwak, a coffee that involves a type of local wild animal as an essential part of the process. The case outlines a typical problem for a new leader who has to start his tenure with a creditable performance. The company is a resource-based one that has to manage a potential risk of violating environmental ethics.
Expected learning outcomes
The case reveals the value of the international value chain for a cup of coffee. Through investigating the intersection between business feasibility and conservation issues, students should be able to understand what are appropriate business opportunities with environmental ethics considerations.
Supplementary materials
Teaching notes are available; consult the librarian for access.
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Keywords
Ralph Boe and Marilyn Michelle Helms
This case presents turnaround alternatives for a UK-based company, Carpets International (CI), a manufacturer focused on woven carpets and suffering from the ageing equipment and…
Abstract
Synopsis
This case presents turnaround alternatives for a UK-based company, Carpets International (CI), a manufacturer focused on woven carpets and suffering from the ageing equipment and resulting product quality issues during the late 1990s. The case profiles CI’s position in the UK marketplace as well as highlights the growing international competition from Europe and Mexico. Comparisons between customer’s preferences for carpeting in the USA vs the UK are included. Additionally, the case introduces first-mover advantages in the application of innovational ideas applied to a mature industry in another country.
Research methodology
This case study was written by the CEO of the company as the lead author. The case is not disguised.
Relevant courses and levels
This case is appropriate for undergraduate strategic management/business policy classes.
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