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This chapter outlines a method for developing simulation code from case-based data using narrative sequence analysis. This analytical method allows researchers to systematically specify the ‘real-world’ behaviours and causal mechanisms that describe the research problem and translate this mechanism into simulation code. An illustrative example of the process used for code development from case-based data is detailed using a well-documented case of photovoltaic innovation. Narrative sequence analysis is used to analyse case data. Micro-sequences are identified and simplified. Each micro-sequence is presented first in pseudo-code and then in simulation code. This chapter demonstrates the coding process using Netlogo code. Narrative sequence analysis provides a rigorous and systematic approach to identifying the underlying mechanisms to be described when building simulation models. This analytical technique also provides necessary and sufficient information to write simulation code. This chapter addresses a current gap in the methodology literature by including case data within agent-based model building processes. It benefits B2B marketing researchers by outlining guiding processes and principles in the use of case-based data to build simulation models.

Within the literature of global mindset there has been much discussion of antecedents. Few attempts have been made, however, to analyze the outcomes of a global mindset. Our chapter undertakes a thematic analysis of global mindset antecedents and outcomes in the 1994–2013 literature. Adopting an inductive approach and borrowing methods from international business and managerial cognition studies, we map, assess, and categorize 42 empirical and 10 theoretical studies thematically. We focus on the antecedents and outcomes at individual, group, and organizational levels. We conceptualize corporate global mindset as a multidimensional construct that incorporates global mindset at the individual level and is dependent on a robust communications infrastructure strategy for its cultivation throughout the organization. Our study categorizes antecedents and outcomes by level and identifies the gaps in global mindset outcomes and firm performance for future researchers to address.

The purpose of this chapter is to provide a comprehensive review of empirical research on performance management (PM) in former communist Central and Eastern European (CEE) countries, to evaluate the state of knowledge in this area and suggest possible directions for future research.

An examination of the literature was undertaken to review the empirical studies treating on PM in ex-communist countries from CEE. A total of 96 journal articles, PhD thesis, and conference papers were identified, categorized, and analyzed according to research questions, methodology, and theoretical framework. Contributions are classified by countries, according to progress in transition process (post-transition/transition countries) and membership in the Soviet Union (Soviet/non-Soviet countries). The review examines publications in four languages (English, French, Romanian, and Russian).

The literature review identified various stages of development of PM research and practice in the different groups of CEE countries.

In post-transition CEE countries, PM research follows the trends settled up in the developed countries (quantitative studies examining the extent of usage of different PM tools, influence of contingent factors, relationship PM-strategy, and impact on company’s performance). Also, the findings illustrate the modernization of PM practices: increasing importance of nonfinancial indicators and integrated performance management systems (PMS), although financial indicators are prevailing.

On the contrary, in transition countries PM research and practices are at an early stage, the reviewed literature highlights some specific issues related to transition context: the dynamic aspect of PM, change management, importance of informal systems, cultural aspects, and business traditions.

Because of the large number of CEE countries and the diversity of their national languages, many studies conducted in native languages have not been addressed in this literature review, which is essentially based on publications in English and French. Only for three CEE countries (Russia, Romania, and Moldova) publications in national language were considered.

This literature review may be useful for practitioners, providing insights on the extent of diffusion and usage of different PM tools and identifying difficulties and pitfalls to avoid in their implementation.

The chapter represents one of the first contributions to the knowledge about PM research and practice in former communist CEE countries. The adopted framework for reviewing and classifying the literature allows identifying the differences in PM research and practices between post-transition/transition and Soviet/non-Soviet countries.

Purpose – The goal of the chapter is to propose a different approach to conducting strategic management research in emerging market countries (EMCs) by moving away from the current practice which ignores the fundamental differences in the infrastructural context and philosophical worldviews between EMCs and the industrialized countries of the West.

Design/methodology/approach – Most of the conceptual and theoretical foundations of strategic management are based on the Western, Anglo-Saxon context. In this chapter, we argue that the differences between developed nations and EMCs are paradigmatic and extend the whole gamut from epistemological to ontological and ideological differences. These differences are typically superficially treated by investigators whose research merits are judged by their quantitative rigor and other positivist yardsticks. We borrow from the work of (Guba & Lincoln, 1994) and suggest that the choice of the research design be matched with the goal and intended outcomes of the research. For example, exploratory research intended to uncover and understand the fundamental concepts from the EMC worldview should be matched with an emic approach and phenomenology and hermeneutics research methods. Confirmatory research intended to test the generalizability of the concepts should be matched with an etic approach, and multiple case studies, questionnaires, as the most appropriate research designs.

Findings – We believe that research designs that take these factors into account are likely to deliver results that are more robust and representative of the true realities in emerging market countries. Furthermore, the bias toward empirical and quantitative approaches was clearly delineated to further support the need for a more comprehensive approach in conducting research in the field of strategic management.

Originality/value – This chapter contributes to the ongoing discourse and conversations about conducting the research in strategic management more responsive and engaging with people in emerging market countries rather than dictating to them what they need to learn and know. A more enriched discourse will likely come out of such interactions which would strengthen the discipline due to the utilization of multiple approaches to conducting research in diverse environments.

This chapter explains the “reason” and “procedure” of research. It also pertains to the substances of undertaking research including hypothesis building, conceptual framework, and theory advancement. It is intended to serve as a fundamental resource to equip the researcher with a manual for research.

This chapter comprehensively presents the step by step research methodology, used for the financial market research analysis.