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Children and young people’s time is generally structured by adults’ ideas and interests, be it in the family (sleeping or eating times), in the social world (time of school) or in the cultural realm (holidays and festivities). Children’s autonomy of how they spend their time is reduced to certain spaces, which again are assigned to them by adults. For the past two decades, digital media has entered many people’s – adults as well as children’s and young people’s – everyday life.

With the omnipresent and growing use of digital media by young people – fueled even more by mobile devices – grows a discourse around possible (negative) effects and supposedly necessary pedagogical monitoring and restrictions of their digital media time.

These discussions regarding negative effects on well-being and school performance include formal recommendations for limiting the quantity of time spent online. Hereby, mainly the digital time outside school is addressed and potentially problematized. Despite numerous studies on the effects of digital media time on different aspects of young people’s lives there is little research asking for children’s and young people’s perspectives on digital media use and time.

This study uses questionnaires (509) and qualitative interviews (15) to explore young people’s perspectives in terms of meaning, quality and quantity of the time spent with digital media. The participants were youth aged 12–20 from northern Germany. Using qualitative content analysis, findings point to a necessary differentiation between the purpose of usage, respective effects and evaluations.

Accordingly, being online can be an act (a) of self-actualization including positive effects creating great meaning for well-being, identity and appropriation of the digital world for their own future, (b) a waste of time when, for example, using social media or gaming to pass the time including a feeling that time is accelerated and rushing, personal regrets and references to loss of control and the need for self-control, and (c) a pragmatic naturalization of the digital as one part of life for various individual or social purposes and developments.

The article discusses young people’s evaluations and perspectives addressing the possibly artificial adult differentiation of analog and digital time or activities as well as adults’ presumptions about young people’s digital time and the strive for control resulting from these. Additionally, insights from the circumstances of the COVID-19 lockdown are included in gaining knowledge about what is actually important and rewarding when young people spend time digitally. The chapter aims at an intergenerational understanding of the significance of digital media in young people’s lives questioning alarmist scenarios of a generation that is lost in the digital world.

Social media provides researchers with easy access to rich, real-time data that offers insight into both public opinion and the role of social media in public life. However, to date, good practice in analyzing social media has been led by what is technically possible and commercially viable. This chapter seeks to reverse that trend and is the result of a year-long study ‘Wisdom of the Crowd’ by Ipsos MORI, Demos, the University of Sussex and CASM Consulting to examine the ethical landscape surrounding aggregated social media research. Based on a review of the legal and market research regulatory landscape in the UK and a program of primary research with experts, members of the public and social media users, this chapter provides a series of constructive and practical recommendations on how to improve ethical standards in this field. Drawing on the context of public ethics, the recommendations provide advice to researchers, regulators, and social media organizations on how they can help to restore trust in social media research and better safeguard social media users.

Social media networks make their services freely available to all users. Users pay for the service received with the time and attention taken by the advertisements. This chapter argues that social media platforms are a unique form of monopoly driven by “the more the merrier” effect (i.e., network effects) in users' consumption. These monopolies exercise market power, not by charging higher prices to users but by “tying” larger amounts of advertising to their content. Traditional antitrust instruments designed to address excessive pricing and reduced output by monopolies need to be reframed to tame the attention economy problems in the social media industry. This chapter discusses five antitrust instruments grouped in three categories: structural, behavioral, and market-based remedies. Market-based solutions are the least explored in the literature, despite being the most promising instruments to lower the attention costs imposed on users, while preserving the economies of scope in production and the network effects in consumption, and possibly maintaining free access to social media, as we know it today.