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This research applied Homer and Kahle's (1988) theoretical framework, which describes the hierarchical relations of personal values, attitude and behavior to test the moderated mediation model. The major focus of this study was to evaluate how individual characteristics such as fashion involvement and materialism influenced the formation of socially responsible attitudes and ethical fashion purchasing intentions. By focusing on fashion aficionados and materialists, this research examines each step of the hierarchical model by exploring the relation between values and attitude and evaluating the attitude–behavior gap. The main finding highlights the critical role that attitude plays in ethical fashion consumption.

Different sets of latent models with each ethical quality such as ethical concern and ethical obligation were tested to explore if those consumer characteristics had any moderating effects on both front-end (IV-M) and back-end (M-DV) relations of Homer and Kahle's (1988) hierarchical model.

Both ethical values failed to instill a socially responsible mindset in individuals who were heavily immersed in fashion or materialism. Once such attitudes were formed, however, those who were fashion-conscious or materialistic were more likely to purchase ethical apparel than those who were less interested in fashion or materialism.

Previous research has mainly identified external or situational factors that create the attitude or intention and behavior gap in ethical consumption. Given the lack of understanding about psychological factors in understanding the gap, this study added to the literature by identifying fashion involvement and materialism as critical factors positively influencing attitude and behavioral intention associations.

This paper aims to explore ethical purchasing behaviours and attitudes, relating to the Royal Society for Prevention of Cruelty to Animals (RSPCA) and their brand‐extension “Freedom Food”.

A mixed methodology was adopted. This involved both in‐depth interviews with 30 consumers and a postal survey of 1,000 consumers. Beliefs, attitudes, normative and control issues were measured within the context of the theory of planned behaviour (TPB). Structural equation modelling was used to explore a series of dependence relationships simultaneously.

Overall, consumers' moral obligations towards food‐animals as well as consumer location are confirmed as influencing ethical brand choice. Both variables provide additional predictive capability improvements, raising the percentage of explained variance by 28 per cent to 80 per cent. The RSPCA's brand extension is clearly successful in terms of the positive, association value between the parent brand and the extended brand. However, market opportunities to increase market potential exist. These opportunities are discussed.

Despite the plethora of brand extensions amongst conventional fast‐moving consumer goods, the success of the brand extension concept remains unexplored amongst ethical products. Similarly, within the ethical consumption literature the majority of ethical research focuses either on environmental issues or Fair Trade purchasing behaviour, with much less attention given to societal concern for animal welfare. Additional originality is gained by exploring consumer purchase activities of “Freedom Food” branded meat by adopting the TPB as a theoretical framework.

This study aims to determine the factors that influence ethical banking behavior among millennials and Gen-Z in Malaysia.

A stratified sample of 525 millennials and Gen-Z of Malaysian banking customers was used. Extended ethical decision-making (EDM) model was tested using partial least square-structural equation model for the analysis.

The findings indicated that the engagement of millennials and Gen-Z in ethical banking is influenced by factors such as intention, judgment and awareness, which shaped both generations’ ethical banking behavior.

This study could be a central reference point and assist banking institutions in understanding the preferences of millennials and Gen-Z.

This study extends the previous EDM model that focused solely on consumer's belief systems. Three aspects differentiate this paper and contribute to its originality, namely, the uniqueness of millennials and Gen-Z behavior, incorporating new variables along with the EDM models and study in Malaysian context.

Discusses the author′s experiences of working for the Cummins Engine Company and stresses his involvement in various models and setting up of training programmes on ethics. Stresses the fact that Cummins is acknowledged as a leader in ethical business management and its use of a continuous programme to provide managers with the tools to resolve business ethics. Reviews the models and frameworks used in the programme, which include an ethical standards table, and concludes by identifying issues and concerns which face managers.

The purpose of this paper is to define “beneficence” as a management concept that is the action associated with “benevolence” the intention. This paper explains how beneficence is a critical element for leaders in building trust. The authors identify how beneficence honors the ethical duties owed to followers and creates competitive advantage for organizations.

The approach of this paper is to present an extensive conceptual review of beneficence as it relates to leaders and managers and to suggest eight propositions identifying how beneficence can create competitive advantage.

The findings of this paper include eight propositions about beneficence as a source of competitive advantage.

The practical implications of this paper are for practitioners and scholars. This paper provides an opportunity for leaders to recognize the importance of translating good intentions into specific action in acting virtuously toward others. For scholars, this paper provides testable propositions for learning more about beneficence as a source of increased commitment, greater trust, and competitive advantage.

Although benevolence has been acknowledged to be a foundation of trustworthiness, benevolence is an attitude or intention. This paper explains the importance of beneficence as the action derived from benevolence as an attitude or intention to do that which benefits others.

This commentary questions commonly held assumptions about corporate social responsibility (CSR). It discusses the morality of altruistic CSR – philanthropic CSR activities that are not necessarily beneficial to the firm’s financial position. Evaluating altruistic CSR from all major ethical perspectives – utilitarianism, rights, justice and care – leads to the conclusion that, for publicly held corporations, such activity is immoral. This is because altruistic CSR violates shareholder property rights, unjustly seizing stockholder wealth, and it bestows benefits for the general welfare at the expense of those for whom the firm should care in close relationships. The paper also determines that what are often considered mandatory ethical and social corporate duties are actually optional activities that should only be undertaken when it appears that they can enhance the value of the firm, i.e. when they are used as strategic CSR. However, using ideas taken from secular and Judaeo‐Christian authors on the meaning of work, the article also concludes that altruistic activities are appropriate and commendable for private firms and individuals. It offers suggestions for practitioners of CSR and for future academic research.

Although much has been written about leadership, the concept of leadership vision is not widely understood, is far more complex than is commonly perceived, and is profoundly ethical in its normative and instrumental nature. The purpose of this paper is to examine the importance of leadership vision, identify seven complex elements, which are key elements of leadership, and identify the importance of leadership vision as a moral duty. Eight testable propositions about leadership vision are presented that address the nature of leadership vision.

This paper begins with an examination of the complex nature of leadership vision. After defining leadership vision, this paper identifies seven key elements and nine propositions that practitioners and scholars can test to assess the nature of that vision. Following the presentation of three significant contributions, this paper concludes with a challenge to practitioners and scholars to closely examine the importance of leadership vision.

This paper invites leaders in today’s complex organizations to refine their leadership vision by honoring the duties they owe to others. The leadership vision strengthens leaders’ capacity to guide and serve their organizations and the people working within them.

This paper assists leaders in their duty to serve their organizations, its stakeholders, and a society that badly needs great leaders with vision, commitment to excellence, and a clear moral compass.

This paper provides three significant implications about leadership vision. It defines leadership vision as a complex and multi-faceted moral duty; it presents eight testable propositions about leadership vision, which have value for both practitioners and scholars; it raises the bar for would-be leaders with regard to the obligations that they have in serving others and in guiding organizations.

The purpose of this paper is to trace a history of American codes of business ethics as they evolved from religious bases to legalistic bases to an international emphasis.

The paper describes the evolution of business codes of ethics over the twentieth century in relation to the development of social issues.

It is found that ethical codes are influenced by the prevailing ideology of the time regarding the social responsibility of business. The earlier part of the twentieth century emphasized religious values governing the treatment of customers and competitors and the responsibility of businesses for the well‐being of their employees by directing their private as well as business conduct. The latter part of the twentieth century stressed legal compliance as government regulation sought to control business behaviors that were harmful to society and to the environment. Entering into the twenty‐first century, we are seeing an increase in international emphases in codes of ethics. We discuss these trends in terms of evolving approaches to corporate social responsibility.

Organizations writing (and rewriting) codes of ethics should move beyond reactive legal compliance and proactively examine values associated with their stakeholder relationships as well as relationships to corporate social responsibility issues.

While there have been histories of medical and legal codes of ethics, to the authors' knowledge, this is the first exploration of a history of American business codes of ethics. The paper examines the development of codes of ethics in the context of business needs and social values prominent during those times.

The purpose of this paper is to explore the ethical perspectives of leadership humility. Jim Collins, in his seminal work, Good to Great, noted that all great organizations are led by “Level 5 leaders (L5Ls).” These leaders exhibit fierce resolve, but incredible humility. This paper examines the nature of humility and its assumptions associated with 12 frequently cited ethical perspectives. Humility builds high follower trust and commitment so often lacking in the modern organization. The paper identifies four practical contributions for scholars and leaders who seek to understand the role of humility in leadership effectiveness.

This paper is a conceptual paper which relies heavily on research from the current literature about leadership, trust, and humility.

This paper compares humility with 12 well-regarded ethical perspectives and presents humility as an ethically-relevant leadership construct that helps leaders to build trust, commitment, and followership.

Because this paper is not an empirical study, it does not present research information, propositions, or hypotheses.

This paper suggests that leaders can be more effective if they come to understand the implicit ethical nature of leadership and the importance of humility in building trust.

Although Collins’ research about great organizations identified the importance of Level 5 leadership 15 years ago, very little has been written about the nature of humility as a leadership virtue. More importantly, this paper is among the first to identify the relationship between ethics and humility for L5Ls.

The purpose of this paper is to analyse the driving factors of e-books’ illegal downloading and price acceptance from a theoretical perspective that embraces ethical and technological aspects. The diffusion of e-readers and tablets has led to a spate of pirated copies of books.

The proposed model holds that normative and value consciousness, as well as the self-efficacy, the usefulness and the use of the new technology, are determinants of the trend towards free downloads and the maximum acceptable price for e-books. Data are collected from a sample of 227 users of e-book reader devices.

The results provide evidence that individuals are inclined towards piracy when they use and control the technology, whereas value consciousness mitigates illegal downloading and is basic to the individuals’ acceptance of a higher price.

Bearing in mind that the spread of electronic devices has led to an increase in downloads, raising awareness of the norms among individuals is essential if piracy is to be curtailed. In addition, actions aimed at endowing electronic books with value would encourage consumers to pay a higher price for them.

Few attempts have been made to apply ethics theories and the technology acceptance model to the context of e-books’ piracy, and even less effort has been devoted to analyse consumers’ price acceptance in the e-book industry.