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The purpose of this paper is to examine the relationship between brand equity and customer behavioral intentions to repeat purchases, willingness to pay a price premium, switch and provide positive word of mouth. It further explores the mediating role of customer satisfaction and the moderating impact of customer age, education and gender on these relationships.

Data were collected from 283 banking customers and analyzed with structural equation modeling.

The results supported a strong relationship between brand equity and all four measures of behavioral intent with customer satisfaction partially mediating these relationships. In addition, the results supported the moderating effect of customer age and education on the customer satisfaction-switch relationship.

The study provides a useful perspective on the impact of brand building investments on consumers’ behavioral intentions, which bank managers can use to monitor and evaluate the outcome of branding initiatives and relationship management strategies.

The study provides a nuanced understanding of the effect of brand equity on consumer behavioral intentions. It also explains the mediating and moderating effects of customer satisfaction and demographical characteristics.

The purpose of this paper is to investigate an integrated model mapping the influence of brand affinity, customer experience, and customer satisfaction on brand equity in retail banking.

Data were collected from 315 banking customers in Trinidad and Tobago through personally administered structured questionnaires and analyzed with Structural Equation Modelling.

The findings showed the mediating role of customer satisfaction in brand equity relationships. The results also showed the pivotal role of brand affinity, customer satisfaction, and service experience in explaining brand equity.

The study provides an integrated approach to brand building. It also offers an objective framework brand owners can use to evaluate marketing investments. It also provides a clear brand differentiation strategy for bank brands. Finally, it introduces cross-cultural research in brand equity which can be a useful competitive tool for indigenous banks and foreign banks seeking market expansion strategies.

This research is one of the few studies that analyzed brand equity in retail banking. It advanced a brand equity framework that explores the mediating role of customer satisfaction and provides a guide to uplift perceptions and stimulate customer confidence in the banking sector.

AN incentive is a motive and it has long been accepted as axiomatic in the world of industry that the only motive which will move men to greater effort is a financial one. Wage incentive schemes operate in large sections of manufacturing industry today and any increase in a firm's productivity is almost automatically attributed to them.

The purpose of this paper is to identify the problems which exist in the excessive use of alcohol and to consider the origins of these problems to determine if they are new or long established.

There is a heavy use of secondary sources drawn from the whole of the period studied. This is augmented by discussions with licensees, retired licensees and older customers, to collect their reflections on the industry.

The main problems caused by the excessive use of alcohol are not new, but go back centuries. As the users of alcohol itself have changed, so the attention paid to these problems has been intensified.

The paper reports the key problems of excessive alcohol consumption and examines some of the causes. Further work could examine such causes more carefully, and could include regional studies for comparison purposes.

The paper demonstrates that there are a variety of problems and suggests that they should be addressed individually rather than seeking one answer to a series of age‐old questions.

The topic should be of interest to all those who claim to be concerned by excessive alcohol consumption.