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The purpose of this paper is to explore the fieldwork dilemmas a young, female, heterosexual, indigenous South African researching everyday negotiations around heterosexuality within township families encountered in negotiating her own heteroerotic subjectivity within the field.

A heterosexuality studies approach is here combined with a critical feminist research methodological perspective.

The paper argues that researchers are often unprepared for having to negotiate their erotic subjectivity within the field and that such negotiations can be compromising to the researcher in a variety of ways.

The paper suggests that more might be done to prepare researchers for negotiating identity aspects such as sexuality in the field since that negotiation impacts on one’s research and the researcher’s sense of self in the field.

The paper critically interrogates what negotiating one’s erotic subjectivity in the field might mean.

Little is published on female researchers negotiating their heteroerotic subjectivity in the field. The paper contributes original insights on this from fieldwork carried out by an indigenous heterosexual female researcher in South African townships. It raises important issues about the conduct of fieldwork in (non-)compromising and agentic ways.

The purpose of this paper is to set the groundwork for a new methodological movement. The author claims that methodological strategies must take as their object the laws with found sexual identity, or rather should be “fucking with” law by creatively confronting, occupying and agitating limiting ethical frameworks that control access to the field. The movement is ethnographic, since it finds research ethics and “straight” academic space to be where these rules are the most harmful in limiting access to the field, for female researchers, in particular.

The approach (but also to some extent the target) is on Deleuzian and post-Deleuzian’s philosophy, whose theoretical leaps have sought to shift and cause slippage in laws of sexual identity. However, when these laws are tested by researchers proposing to access the field, specifically ethnographically and autoethnographically, it is clear they have not “slipped” at all. This is clear through the questions raised by ethics committees. Fucking law, therefore, becomes a methodological movement intimately connecting ethical agendas and sex as an encounter in the field.

The author claims that the methodological movement of “fucking” law captures, or at least attempts to capture, the slipperiness of the body, the encounter, the research project and sex itself. The movement, “fucking law”, is essential in agitating and occupying the limiting institutional research agendas and their ethical frameworks.

The implications of “fucking law” will be necessarily unpredictable, but the main practical and connected social implication is questioning as to why more women are not practically questioning arguably one of the biggest questions: the ethics of sexuality. Fucking law argues for the questioning of these laws with bodies, and experimenting with philosophies which underpin and create institutional ethical rules.

This is the first work of its kind by a female autoethnographer challenging the ethics of sexuality, arising from a participatory field project. It also evaluates and confronts the ethics of the field as a whole: from the researcher herself, to her academic environment and sexual life, to the field itself and the writing up of the project.

The purpose of this paper is to explore the methodological practice of shadowing and its implications for ethnographic fieldwork. Furthermore, the paper challenges the label of “shadowing” and suggests a new label of “spect‐acting.”

This paper is based in a feminist and interpretive‐qualitative approach to methods, and uses the author's experience with shadowing as a case study. The author argues that fieldwork is always intersubjective and as such, the research site emerges out of the co‐construction of the relationship between researcher and participant.

The author argues that reflexivity is a required but neglected aspect of shadowing, and that spect‐acting as a new term would require the researcher to take reflexivity more seriously, thereby opening up emancipatory possibilities in the field.

Findings are based on a limited time span of shadowing.

The paper is original in that it imports “spect‐acting” from performance studies into the organizational methods lexicon. The value of the paper is that it provides reflection and discussion of one‐on‐one ethnography, which is a relatively underutilized method in research on organizations and management (but beginning to grow in popularity).

This paper presents a model for organizational ethnographers that wish to find new methodological approaches for the study of swingers and other marginalized groups that deal with potential social stigma and form communities around the lifestyles of swingers and other groups.

An ethnographic, qualitative study was conducted by (first author) in Spain and France using the methods of participant observation and in-depth interviews. Interviews were conducted in Spanish, Russian, English and French with 40 members of the studied scenes.

The authors claim that through wise participation, using ethnographer's positionality, communicating with the ethics review board throughout the project and skillful writing about this group, the authors can create a foundation for future ethnographies inside this subculture.

Very few ethnographers reported on being in the field as participants, even as novice swingers, and how the positionality of ethnographers and the embodied ethnography can contribute to understanding swinger settings. Even fewer ethnographers addressed the contradictory sides of permission from their ethics board to study swinger settings and the implications of this for data collection.

To define erotic retailing in the context of shops selling sexually arousing products to women, and the ethical implications of High Street “porno‐chic”. Its purpose is to assess the moral implications of access to sexual imagery and products in the High Street and examines the boundaries of its acceptability in society.

The approach is inter‐disciplinary, with two objectives; firstly to demonstrate the value of archived source materials to explore and structure the research problem in depth and secondly to turn directly to a primary philosophical source, to provide a new ethical approach to the research problem.

The findings demonstrate a typology of erotic retailing, the interrelatedness of the commercial opportunity with social and cultural developments in the late twentieth century and propose a philosophical answer to the ethics of erotic retailing.

It is concerned with the development of new theoretical frameworks through the use of complementary research methods.

Its practical implications concern the future opportunities for a rapidly expanding field of commercial activity and a solution to the ethical problem of “selling sex”.

It engages with an emerging area of retailing, exploring and defining an emerging problem concerning the marketing and selling of erotic products and the ethical evaluation of the problem using a philosophical analysis.

A celebration of possible transformations of our radical and mainstream discourses of globalization. Begins by displacing two conventional dualizations that inform our scholarly theorizing and practice: between the global and the local and between our work and ourselves. Advocating politics of abundance and generosity that celebrates ontological exuberance and the creation of transformative realities, invites academic élites to co‐create global possibilities in the service of all life and all ways of life. Enjoying the multiple possibilities of texts three narrative evocations follow – the sacred, the erotic and the ecological. The postcolonial gifts of these three dimensions inform possible transformations for us as teachers, enquirers and practitioners. It concludes with invitations to action and offerings of service.

The management of children′s literature is a search for value and suitability. Effective policies in library and educational work are based firmly on knowledge of materials, and on the bibliographical and critical frame within which the materials appear and might best be selected. Boundaries, like those between quality and popular books, and between children′s and adult materials, present important challenges for selection, and implicit in this process are professional acumen and judgement. Yet also there are attitudes and systems of values, which can powerfully influence selection on grounds of morality and good taste. To guard against undue subjectivity, the knowledge frame should acknowledge the relevance of social and experiential context for all reading materials, how readers think as well as how they read, and what explicit and implicit agendas the authors have. The good professional takes all these factors on board.

The purpose of the study is to understand how the consumption of online pornography runs through fantasy, discourse and the exercise of female sexuality.

First, the study analyzed a few information obtained from a secret group of the social media Facebook. Secondly, the research was developed based on the information gathered during the observation period; 11 in-depth interviews were conducted with women that participated in the aforementioned group. In order to analyze the data, the study used the French discourse analysis as methodological tool.

It was possible to realize that the consumption of pornographic content is motivated by curiosity, pursuit of variety and sexual fantasies, and it ends up strengthening stereotypes related to the concept of beauty and body standards. Also, the consumption of pornography can be seen as an important feature in the reformulation of perceptions and creation of senses related to pornography itself, pleasure, self-knowledge and in the constitution of the subjectivities of the consumers, despite the influence of the cultural context in which they are inserted into.

The consumption of online pornography can be seen as an important “social operator”; that is, the consumption of pornography reflects and refracts what is socially established as beautiful and adequate in terms of the human figure. The outcomes of this research lead to debates that can challenge standardized world perspectives, besides expanding the discussion of such consumption made by women.

Taking into consideration the significant volume of pornography consumption and the high figures that this market indicates, one can notice that literature related to consumption studies has neglected this specific theme.

This paper focuses on visual representation of women leaders and how women leaders’ bodies and sexualities are rendered visible in particular ways.

The arguments are based on a reading of the Danish television drama series, Borgen. The authors interpret the meaning of this text and consider what audiences might gain from watching it.

The analysis of Borgen highlights the role of popular culture in resisting patriarchal values and enabling women to reclaim leadership.

The metaphor of the spectacle enables explanation of the representation of women leaders in popular culture as passive, fetishised objects of the masculine gaze. These pervasive representational practices place considerable pressure on women leaders to manage their bodies and sexualities in particular ways. However, popular culture also provides alternative representations of women leaders as embodied and agentic. The notion of the metapicture offers a means of destabilising confining notions of female leadership within popular culture and opening up alternatives.

To date, the cultural and societal effects of controversial advertising have been insufficiently considered. This study aims to investigate how advertising that uses violent representations of women transgresses the taboo of gender-based violence.

This study encompasses a visual analysis of the subject positions of women in five violent advertising representations and a critical discourse analysis of the defensive statements provided by the client organisations subsequent to the public outrage generated by the campaigns.

The authors identify taboo transgression in the Tease, Piece of Meat and Conquered subject positions, wherein women are represented as suggestive, dehumanised and submissive. Client organisations seek to defend these taboo transgressions through the use of three discursive strategies – subverting interpretations, making authority claims and denying responsibility – which legitimise the control of the organisations but simultaneously work to obscure the power relations at play.

The representational authority that advertisers hold as cultural intermediaries in society highlights the need for greater consideration of the ethical responsibilities in producing controversial advertisements, especially those which undermine the status of women.

Controversial advertising that transgresses the taboo of violence against women reinforces gender norms and promotes ambiguous and adverse understandings of women’s subjectivities by introducing pollution and disorder to gender politics.

This paper critically assesses the societal implications of controversial advertising practices, thus moving away from the extant focus on managerial implications. Through a conceptualisation of controversial advertising as transgressing taboo boundaries, the authors highlight how advertising plays an important role in shifting these boundaries whereby taboos come to be understood as generative and evolving. However, this carries moral implications which may have damaging societal effects.