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The purpose of this paper is to develop a holistic understanding of extant studies addressing the impact of commercialization on fans of elite sports.

In doing this, the authors performed a structured review of 42 academic articles published between 1992 and 2020 that all focus on how fans respond and are affected by the commercialization of elite sports.

The structured review shows that the impacts of commercialization on fans relate to four different themes. These are (1) fan identity, (2) fan attitudes, (3) fan emotions and (4) fan behaviours. However, the analysis also shows that research within each category is largely scattered, and more research within each category is needed.

The paper highlights the complex and dynamic nature of commercialization. It presents a research agenda for future research and emphasizes a need to integrate the interests of several stakeholders when managing the impacts of elite sport commercialization.

This study aims to examine and compare the influence of the disposition to engage in engagement behaviors on physical and virtual engagement platforms, as well as the influence of these engagement behaviors on brand loyalty, value-in-use and word-of-mouth.

Data were collected using a survey distributed to a random sample of 10,000 fans of five teams in the Swedish top-division of elite football. An exploratory factor analysis was performed to derive a distinction between prevalent platforms, scales were validated through a confirmatory factor analysis and structural equation modeling was used to test the research model.

Customer disposition to engage with the sports team had a significant influence on customer engagement behaviors on both physical and virtual engagement platforms. However, engagement behaviors on virtual platforms were found to be more important than engagement behaviors on physical platforms for fostering brand loyalty and value-in-use.

The results highlight the importance of engagement behaviors with a brand on virtual engagement platforms. Thus, brand managers should prioritize their presence on social media to generate the positive outcomes of customer engagement behaviors.

By examining the effects of customer engagement behaviors on both physical and virtual engagement platforms, this study provides new insights to the emerging customer engagement literature.

1. INTRODUCTION The recent proliferation of literature on the problems inherent in inflation, unemployment and incomes policy does not lag far behind the rate of inflation that initially prompted it. Before we get into the discussion of incomes and prices policies, it will be advisable to (a) present some evidence on the wage‐price‐unemployment behaviour in selected industrialised countries and (b) discuss theoretical and empirical results which have led to the conclusion that monetary and fiscal policies will not be adequate to meet the current inflationary problems. The first should provide substance to the claim that inflation has increased over time and has now become a more critical problem; the second should throw some light on the nature of current controversy on inflation and why mixed economies should need to supplement monetary and fiscal policies by other policies to provide themselves with a better trade‐off between inflation and unemployment. Accordingly, we will (1) describe recent wage‐price‐unemployment experience in selected industrialised countries, (2) discuss theoretical and empirical issues involved in the study of wage‐price‐unemployment behaviour, and (3) present the rationale advanced for an incomes policy, and discuss the past experiences of countries which have experimented with incomes policies and conclude with the suggestion that incomes policy and manpower policy be considered as complementary.

The purpose of this study is first to describe and discuss an innovative strategy, pursued by a music festival, to reduce the environmental impact by allowing only vegetarian food in the festival area. A second aim is to discuss the effects of the vegetarian strategy for the festival in terms of branding and communication impacts. A third aim is to assess the effect on the ecological footprint of the festival from the vegetarian food strategy.

Festival visitors’ food consumption was surveyed in 2010 (719 responses) and again in 2012 when only vegetarian food was served on festival premises (663 responses). The EPA event calculator, developed in Australia, was used to calculate the ecological footprint of the festival. The implementation and the impacts were studied from the festival organisers’ perspective through two (one hour long) interviews with one of the festival managers.

For the festival brand, the vegetarian strategy proved to be extremely successful in terms of media attention and an enhanced “green” image of the festival. An analysis of the environmental impact of the vegetarian strategy indicates a remarkable drop of 40 per cent in the size of the ecological footprint.

Based on the results of this study, a vegetarian strategy can be recommended as an innovation for festivals that have core values and a brand image grounded both in sustainability and the reduction of environmental impacts and that are truly concerned about the environment.

Festival Footprint Analysis.

Discusses, after an introduction, Hayek’s life from his early Viennese upbringing and his education at Vienna University, plus his further work at New York University and the London School of Economics, the University of Chicago and several notable others. Covers his lecture in 1974 about the pretence of knowledge and his ideals. Declares that the lecture contains good advice in all sciences.

A review essay on Ronald Findlay, Lars Jonung and Mats Lundahl, eds. Bertil Ohlin: Centennial Celebration (1899–1999). Cambridge, MA: MIT Press, 2002. Pp. xvi, 546. $60.00. The Swedish economist Bertil Ohlin was born in 1899 and died in 1979. Less than half of his professional life he spent as a full time academic scholar in economics. He was a student at the University of Stockholm and was supervised by his teachers, Gustav Cassel and Eli Heckscher. In 1922, Ohlin presented his licentiat thesis where he set out the ideas later conceptualised as the Heckscher-Ohlin model. Two years later, in 1924, he took his doctoral degree under Cassel with a dissertation simply called Handelns teori (The Theory of Trade). A longer version of this dissertation was later published in English as Interregional and International Trade (1933). This work made him a famous trade theorist in a line of tradition going back to Ricardo and Torrens. Paul Samuelson in 1941 coined and immortalised the term “the Heckscher-Ohlin theorem” which he and Wolfgang Stolper developed further in a famous article in the Review of Economic Studies (1941) entitled “Protection and Real Wages.” Already at the age of 26 the bright young man Ohlin became a professor in economics at the University of Copenhagen and five years later he was appointed to a chair in the same subject at Handelshogskolan (The Stockholm School of Economics) in Stockholm.

Science discovering a divinely designed world is fundamentally different from science investigating a “dappled world” (Cartwright, 1999). The first world is written in elegant mathematics which describes the simple laws that rule them, the other world is too complex and messy – a “patchwork of laws” – for any unified treatment. While the first world is lighted by itself and principally transparent, the second world is much darker, so we need lanterns to have a look at it:The effort of the economist is to see, to picture the interplay of economic elements. The more clearly cut these elements appear in vision, the better; the more elements he can grasp and hold in mind at once, the better. The economic world is a misty region. The first explorers used unaided vision. Mathematics is the lantern by which what before was dimply visible now looms up in firm, bold outlines. The old phantasmagoria disappear. We see better. We see also further. (Fisher, 1925, p. 119)Today, these mathematical pictures are called models.

Elaborates on dialogue between Laureates Ragnar Frisch and Jon Tinbergen with regard to an evaluation of their judicious contributions to the science of economics (the two were first recipients of the economic science prize in 1969). Investigates the open conflict between classical and modern modes in reasoning in economics. Gives an in‐depth summation of the lecture by Frisch.

Explores the life of Paul A. Samuelson, of whom it is said, that he is the ‘last generalist in economics’, from his early days in the USA. Gives great detail from his lecture, particularly for his provision of a rich, unknown source of new problems in economic science.