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Seeks to promote an understanding of a multidisciplinary approach to artificial intelligence and the humanities.

This paper is based on an interview with Heinz von Foerster.

Describes von Foerster's personal and intellectual journey which made him a transdisciplinary scientist and the founder and director of the Biological Computer Laboratory.

Provides a better understanding in how the complexity of scientific practice should be reflected in an open and flexible attitude towards the objects of enquiry.

Of all the social phenomena that have been investigated in the distribution channel context – including power, conflict, dependence, role performance, and opportunism – one that has escaped attention until now is alienation. Borrowing from traditional behavioral science and consumer behavior, the following monograph defines the concept of distributor alienation and elaborates a method for its measurement. After surviving a validation regimen, the measure is applied within the confines of a test of a theoretical model. The results may provide a preliminary framework for a future structure of channel alienation theory.