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Sustainable supply chain management (SSCM) practices and policies are necessary for businesses that seek to take part in international markets and ensure any form of competitiveness. Over time, and especially in the recent past, researchers, governments, and other policymakers have made use of broad and systematic approaches and come to appreciate the value-enhancing activities of sustainability.

Businesses have embraced the integration of sustainable policies and practices within the supply chain as a critical step in ensuring the efficiency of their operations. It is clear in previous studies and operational programs of enterprises that SSCM practices accord businesses certain benefits including improving their environmental, social, and economic performance, and increasing their ecological awareness by way of influencing performance elements within supply networks in enterprises. The study examines the factors influencing performance and theories of SSCM using a neutrosophic method in the textile industry.

SSCM performance is thus of great importance in ensuring business success and competitiveness, realizing customer satisfaction, and leaving the environment in a desirable state for future generations. Performance management, by assisting in the decision-making by managers and ensuring an adequate level of internal interaction, is an integral part of assimilating sustainability management into businesses. SSCM theories also have a strong impact on the determination of the sources of competitive advantage through effective utilization of business capabilities to solve environmental and social challenges that may affect business performance.

In line with the benefits highlighted, this study seeks to evaluate and select the factors affecting SSCM performance and theory in textile enterprises with corporate identity in Ordu and Giresun provinces following a neutrosophic approach. To this end, the elements obtained from the literature review are evaluated using the MULTIMOORA-mGqNN method.

Understanding how to retain users of augmented reality (AR) shopping apps and to motivate them to purchase is vital to the success of AR apps. This study assessed the chain effect of AR attributes on purchase intention and reuse intention through cognitive and affective factors.

The data were collected from Thai users of the IKEA Place app using an online survey. A link to the survey was posted on Thai furniture groups on social media platforms. The 439 responses were analysed using the partial least squares (PLS) approach.

The results revealed that all four AR attributes, namely interactivity, vividness, novelty and spatial presence, significantly influence perceived enjoyment, perceived diagnosticity and perceived value. Brand attitude, as a key driver of purchase intention, is influenced by perceived value. Attitude towards the app significantly affects reuse intention and is affected by affective and cognitive factors.

The findings enable shopping app designers and marketers to successfully promote the brand, retain users and boost sales by effectively incorporating AR.

The study extends the literature on the impacts of AR apps on customer behaviours by including affective factors in addition to cognitive factors to explain why AR attributes influence customer attitudes and behaviours. Furthermore, the study demonstrates the serial causal paths from AR attributes to customer behaviours.