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1 – 10 of over 7000Richard O. Zerbe and Sunny Knott
Merger review policy among countries varies according to the weight given to consumers relative to producers. When both receive their full welfare weight it is said that the…
Abstract
Merger review policy among countries varies according to the weight given to consumers relative to producers. When both receive their full welfare weight it is said that the efficiencies defense is fully realized. No well-developed economic rationale has been given for giving more weight to consumers. Such a rationale is given here by considering equity and efficiency both as goods for which there is a willingness to pay. The willingness to pay approach not only provides a rationale for giving consumers greater weight as with, e.g. a price standard, but also shows how in principle the weight is to be derived. The merger of Superior Propane and ICG Propane in Canada raises issues of the tradeoff of equity and efficiency. The willingness to pay approach is applied to this merger as an illustration.
This paper focuses on the role of manufacturer brands for resellers within retail channels. This topic is important because of the strategic value of manufacturer brands and the…
Abstract
This paper focuses on the role of manufacturer brands for resellers within retail channels. This topic is important because of the strategic value of manufacturer brands and the increasing influence of resellers within channels of distribution. Much of the branding research emphasizes a customer-brand knowledge perspective; however, emerging perspectives suggest that brands are also relevant to other stakeholders including resellers. In contrast, channels research recognizes the manufacturer sources of market power, but does not consider the impact of manufacturer “push and pull” strategies within channels. Existing theoretical frameworks, therefore, do not address the reseller perspective of the brand. As a result, the research approach is a multi-method design, consisting of two phases. The first phase involves in-depth interviews, allowing the development of a conceptual framework. In the second phase, a survey of supermarket buyers on brands in several product categories tests this framework. Structural equation modeling analyzes the survey responses and tests the hypotheses. The structural model shows very good fit to the data with good construct validity, reliability, and stability. The findings show that manufacturer support, brand equity, and customer demand reflect the manufacturer brand benefits to resellers. A key contribution of this research is the development of a validated scale on manufacturer brand benefits from the point of view of a reseller. This research shows that the resources that relate to the brand, not just the brand name itself, create value for resellers in channel relationships.
Carl Chiarella, Peter Flaschel, Reiner Franke and Willi Semmler
Marianne Johnson and Warren J. Samuels
“Economics is a Serious Subject.” Edwin Cannan.
This chapter examines the ways in which the provision of training and development for leaders and managers in Cairo underwent profound change during the Arab Spring. It provides…
Abstract
Purpose
This chapter examines the ways in which the provision of training and development for leaders and managers in Cairo underwent profound change during the Arab Spring. It provides an important insight into the capacity of higher education institutes (HEIs) to respond to social and political movements and to the ways in which we might frame education and training.
Design
The chapter draws directly on the experience of the author and her colleagues as they responded to the explicit and implicit needs of the social movements on the streets of Cairo during the Arab Spring of 2011.
Findings
The chapter illustrates the extent to which HEIs can be responsive to expressed needs and it offers insights and understandings of the professional relationships between colleagues and participants as they seek to co-construct a new curriculum.
Implications/originality
The chapter examines important social change through the perspective of an HEI whose values are ones of promoting learning and professional development in a context where such ideas and concepts are being explicitly challenged and rewritten.
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Frank Germann, Ronald L. Hess and Margaret G. Meloy
Prior research has documented that product failures can be among a firm's worst nightmares. In this research, we examine if retailers are also held accountable by consumers when…
Abstract
Prior research has documented that product failures can be among a firm's worst nightmares. In this research, we examine if retailers are also held accountable by consumers when products that they sold, but did not manufacture, fail. In two studies, we show that consumers not only blame multiple parties when product failures occur – including the retailer – but also that manufacturer brand equity and retailer store image serve as important contextual cues in the blame assignment process. Specifically, building on congruity theory, we show that retailers are especially susceptible to being held responsible for failure if the equity of the failed product and the retailer store image are incongruent. Our findings also indicate that value-oriented retailers are particularly vulnerable to being blamed when high-equity products fail. Our findings suggest measuring attribution of blame between the manufacturer and retailer involved in a product failure event – instead of only the manufacturer as has been the norm in extant research – facilitates our understanding of consumer responses when product failures occur.
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